ViewPoint

AUGUST 11, 2015

The term ‘follow the money’ was made famous in the 1976 drama documentary All the Presidents Men , and has been used variously as the basis of journalistic articles ever since. Its purpose is to follow the money trail to get to the root cause of an issue. It happens also to be one of the four primary duties for Chief Marketing Officers. However, if you have ‘Marketing’ in your title, regardless of what it’s attached to, these are your ultimate responsibilities, and ‘following the money’ is the s

Work Management 218

Work Management Marketing Management Wiki ROI 218

KoMarketing Associates

AUGUST 11, 2015

We often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns. Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action.

PPC 195

PPC Cost Per Click Paid Search Agency CTR 195

The Point

AUGUST 11, 2015

These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters. Lead nurturing , for example, must now coddle the buyer through every step of his/her journey to customer nirvana.

Sales Cycle 195

Sales Cycle Demand Generation Lead Nurturing Aggregators 195

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively.

B2B Marketing 177

B2B Marketing Marketing Management B2B Paid Search Agency 177

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

ANNUITAS

AUGUST 11, 2015

*This is a repost from Michael Brenner - one of our favorites from this year and who doesn’t love Content Marketing World and John Cleese? Meet Michael Brenner and the ANNUITAS team at #CMWorld in just 27 days. In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?”.

Content Marketing 152

Content Marketing Storytelling Content Paid Search Agency 152

Convince & Convert

AUGUST 11, 2015

Tweetable Moments We, culturally, have a belief that you’re not going to get anywhere without really good, priceless feedback. CaptnExperience Tweet This. Social Media for HR. Chris Ebbeler is the Senior Manager of Workplace Community & People Branding for Brinker International. Translation: Chris uses social media to recruit new employees and connect with current employees at Chili’s restaurants all over the U.S.

Social Media 159

Social Media Media Skype Opinions 159

Marketing Insider Group

AUGUST 11, 2015

As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. The effectiveness of cold calling is plummeting. And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore.

Paid Search Agency 168

Paid Search Agency Advertising Agencies Content Marketing Allocation 168

Industrial Marketing Today

AUGUST 11, 2015

Imagine this all too common scenario if you are a manufacturer, distributor or an engineering company. Sales are slow; you need to do something right now to make the phones ring. The directive comes from the top – add more sales people, start working the phones and drop those prices just to book orders. Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

Business 100

Business Paid Search Agency Pricing Price 100

Hinge Marketing

AUGUST 11, 2015

If your technology firm is like many others, it grew by happenstance. You offered valuable expertise that attracted a core group of clients and you built your business within these accounts. As clients referred your company within their professional network, business rolled in. Or, perhaps you just landed one or two lucrative contracts that grew your business at a healthy pace.

Paid Content 67

Paid Content Thought Leadership PPC Budget Programs 67

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

MLT Creative

AUGUST 11, 2015

If you've read my earlier post: B2B Marketing Brawl - Who Would Win In A Fight? You're familiar with my reimagining industry leading marketers as wrestlers/superheroes/demigods. You've already met the marketing powers that be and learned a little about their capabilities.

B2B Marketing 56

B2B Marketing B2B Content Marketing 56

Hubspot

AUGUST 11, 2015

Remember that old game show, Let’s Make a Deal? Contestants were given the choice between a prize they could see—such as $1,000 right here, right now—and a prize they couldn’t. Let’s see what’s behind door number two! While we watched at home, yelling at the contestant for being so stupid as to give up the certain prize for the cheap toaster that inevitably waited behind the closed door, we still knew deep down that we’d have taken the chance on the possibility of a bigger prize.

eCommerce 52

eCommerce Loyalty Rules Email Marketing 52

SnapApp

AUGUST 11, 2015

Sometimes you get tired of the conventional lead-gated eBook and you need something fresh that piques the interest of your audience. And as a B2B marketer, you’re constantly thinking of new ways you can relate to your audience on a more human level. Why? Because effective marketing always includes a human element, some storytelling, and a component that makes the content relatable.

Paper 54

Paper B2B Marketing Planning Screencast 54

Vidyard

AUGUST 11, 2015

Summer is wrapping up, and that means autumn is next, quickly followed by the holiday season, and before you know it, it’s the end of the year. (Oops, I didn’t mean to make you cry!) But that doesn’t mean you should go into hibernation just yet: the last four months of 2015 can still pack an impressive punch. No matter what your role or level is, if you’re the kind of marketer who loves to keep learning and get valuable insights to push your results further, there is an e

Planning 50

Planning Best Practices Conference Cross-Selling 50

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

JotForm

AUGUST 11, 2015

Ten days before Christmas in 2014, JotForm announced the launch of a first of a kind Theme Store. This early holiday gift to all JotForm users is a collection of themes dedicated entirely to web forms. From it people can select any style they like and apply it to their forms. It gives JotForm users.

Product 48

Product 48

Content Standard

AUGUST 11, 2015

Advertisers are shifting spending from TV to digital, but the allocation still doesn’t align with consumer habits. The lack of effective measurement tools to prove marketing ROI could be to blame. Digital ad spending in the U.S. jumped by 16 percent, or $3 billion year over year, according to recent data from Standard Media Index. The gains in digital came at the expense of traditional media, particularly TV.

Paid Search Agency 40

Paid Search Agency Paid Content Budget Programs Spending 40

Biznology

AUGUST 11, 2015

There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what to tell you. You’re kind of screwed.

Social Media 173

Social Media Curation Ideal Customer Profiles Media 173

Content Standard

AUGUST 11, 2015

During holidays and special occasions—Christmas, birthdays, weddings, anniversaries—we celebrate with loved ones and close friends. Being bombarded with emails of giveaways, promotions, and every other special offer imaginable is not exactly what we’re looking for. Most of the time, we don’t complain about receiving a deal—so why is it during these times we feel our personal space is being invaded by brands?

Tips 40

Tips Paid Search Agency Marketing & Strategy CAN-SPAM 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4.

Social Networks 217

Social Networks Stats CTR Network Marketing 217

Adobe Experience Cloud Blog

AUGUST 11, 2015

Author: Becky Hirsch Do you hear that? It’s getting louder. It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance. Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56.

Email Marketing 105

Email Marketing Optimization Marketing & Strategy Marketing Strategy 105

Convince & Convert

AUGUST 11, 2015

Image via BigStockPhoto.com. Last fall I wrote a review on InboundWriter ; a web-based application (and sponsor of the Content Pros podcast) that forecasts how content will perform before it’s written. The truth is that most blog posts – and most content of any type, really – fails. As I’ve written about in the past, the “ album era ” for blogs went away when competition increased and Google Reader was overtaken by Twitter as a curation mechanism.

Budget Programs 167

Budget Programs Paid Search Agency Ad Frequency Forecasting 167

LeadSquared

AUGUST 11, 2015

My friend Dhiraj and I landed in “Greens Bar and Restaurant” on a Thursday evening at 7 pm. “Greens” is a one of the rare Garden Resto-Bars in Bangalore, very literal to its name. We sat at our usual places. A waiter put the water glasses down and handed us the menu. As Dhiraj scanned through the menu, a flyer slipped out. It read “Happy hours on Beer- Flat 50% off (11 am -8 pm)”.

Landing Pages 52

Landing Pages Opinions Course Order 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Hubspot

AUGUST 11, 2015

Recently, an email about a new public market opening in my neighborhood caused me to go on a forward-frenzy. (You’re welcome, Boston Public Market.) I was so excited that I shared it with every single family member, friend, or co-worker who lived in that area. While no purchases were directly made from that email, Boston Public Market's reach was greatly increased -- all because it sent an interesting, relevant email to me.

Viral Marketing 56

Viral Marketing Co-Registration Tips Deliverability 56

Hubspot

AUGUST 11, 2015

A text here. A few emails there. Just 10 (. or 30) minutes of surfing your favorite websites. Oh, everyone's getting coffee? Wouldn't want to miss out! These workplace distractions are familiar to all of us. But when you add up the time you spend distracted, you start to realize just how much they cut into your productivity. For example, every week, employees spend an average of five hours surfing non-work-related websites.

Product 60

Product Statistics Spending Studies 60

Hubspot

AUGUST 11, 2015

When it comes to sponsored content, no single format or medium is the perfect fit for every advertiser or every campaign. However, many times publishers settle into a routine of creating text-based offers — eBooks, whitepapers, and guides — as they’re both easy to create and easy to consume. And most of the time, these work just fine. But getting creative and incorporating other types of sponsored content allows you to appeal to readers in new ways, while also differentiating your publication fo

Peer-to-peer 51

Peer-to-peer Mobile Advertising Content Template 51