Mon.Jul 27, 2015

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The Best Example You Will Find On The Value Of Storytelling

Marketing Insider Group

I hear it all the time: “you can talk all you want about thought leadership and content marketing , but we’re here to sell stuff.” Have you ever heard that line? Well I know there is more value to effective storytelling over hard selling and cold calling. I’ve proved it out in a variety of roles and in many different scenarios.

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The content marketing book you should not miss

Biznology

Most of you know that I don’t do a lot of book reviews. The main reason for that is that I actually read all the books I review. If it wasn’t worth reading cover to cover, it isn’t worth recommending to you. I don’t write negative reviews, because why would you need to be warned away from a book? So, this review is a few months late becaise I am a slow reader.

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Why Personas Fail

Marketing Insider Group

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales.

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How Real-Time Social Media Gets Planned Far in Advance

Convince & Convert

Tweetable Moments My approach has always been from the consumer’s view. How can we make it better for the golfer? RyanLauder66 Tweet This. Social Media on the Golf Course. Having been born in Scotland, growing up down the road from the famous Royal Troon Golf Club , Ryan Lauder has had golf in his blood from a young age. As a +2 handicap golfer with a degree in management and marketing, he counts himself very fortunate to have worked for the TaylorMade-adidas Golf Company (TMaG) since 1998 in v

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Marketing Moves to Center Stage

Kaon

In previous generations, marketers have been thought of as “lead generators” for the sales department. But recent research into how corporate CEOs view the role of marketing reveals that now, more than ever, marketing is perceived to be strategic to a company’s success. CMOs Play a Comprehensive Role. Because of the powerful impact of marketing on multiple dimensions of corporate profitability and growth, C-suite leaders are developing broader expectations regarding how their internal organizati

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So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes

Hubspot

We've all had it happen before. You spend days creating an ebook. You slaved over the copy. You hacked together the design. You put it on your website. And then. crickets. No one downloads it. But you were told ebooks are one of the most effective forms of content marketing. So what gives? If you're using ebooks to generate leads and still not seeing the results you've been promised, then you might be making one of the following rookie mistakes. 1) You didn't identify your target audience.

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Marketing Automation: The Foundation of Your Marketing Tech Stack

Vidyard

With seemingly never-ending options of new technology to choose from, digital marketing is an ever-changing landscape of options. Marketing automation platforms (MAPs) are quickly becoming the cornerstone of the modern B2B marketing technology stack because they are more efficient, more powerful, and more cost-effective than using a diverse set of point tools.

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The Step-by-Step Guide to SlideShare Marketing [Free Ebook]

Hubspot

While many marketers are drawn to the visual nature of SlideShare (it is a popular platform for sharing visual content, after all), it's important to remember that SlideShare marketing is both an art and a science. The art side of the equation, no doubt, is obvious: Creating a SlideShare presentation requires that you craft a compelling story, and then bring that story to life through the careful selection and arrangement of typefaces, colors, illustrations, photographs, and other elements.

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How to Optimize Video Marketing For All Learning Styles

SnapApp

Are you a visual, auditory, reading-writing or tactile learner? All of us exhibit one or a combination of these learning styles. Can you guess which group you naturally fall into? Awareness of learning styles not only increases your ability to learn and teach, it also broadens your impact as a marketer. If you understand the ways that different people learn, you gain a not-so-subtle edge — the ability to educate your audience on their terms.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 Tips for Increasing Your Average Order Value

Hubspot

Marketing your ecommerce site is only one way to increase your revenue. There are other things you can do on a daily basis that just might convince buyers to order more products. You won’t even need to increase any of your prices to increase the order value. As an added bonus, these tactics will delight your customers and boost the chances they’ll be back to buy more in the future.

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Printing Technology

SWZD

Printing Technology Bulletin Example See all emedia audiences Audience: Presidents, vice-presidents, general managers, production managers, operations managers & supervisors, operations personnel Circulation: 22,000 Content: White papers,

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Why a Sales Kickoff is Important to the Bottom Line

LeanData

Over the years, Brian Birkett has attended company sales kickoff events where he listened to the wisdom of sports figures like Terry Bradshaw, Lance Armstrong, Mike Singletary and Tiki Barber. But the person who made the biggest impression was a relatively unknown high school football coach from Nebraska. “He stressed that you should look at every day as an opportunity, and that’s something that always stuck with me,” said Birkett, vice president of sales at LeanData.

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Hospitality Management

SWZD

Hospitality Management Bulletin Example See all emedia audiences Audience: Hotel, motel, restaurant, & resort managers, directors, & owners Circulation: 34,000 Content: White papers, guides, case studies,

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why a Sales Kickoff is Important to the Bottom Line

LeanData

Over the years, Brian Birkett has attended company sales kickoff events where he listened to the wisdom of sports figures like Terry Bradshaw, Lance Armstrong, Mike Singletary and Tiki Barber. But the person who made the biggest impression was a relatively unknown high school football coach from Nebraska. “He stressed that you should look at every day as an opportunity, and that’s something that always stuck with me,” said Birkett, vice president of sales at LeanData.

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Social Media Trends Among Americans Gravitate Toward Facebook, Twitter

Content Standard

With increasing comfort, young Americans are turning to social media not only for community, but also to find their news. That underscores the strengthening utility of social networks as platforms to distribute and find content, which is among the most important social media trends for marketers to note. More People Turn to Social Media for News. A recent study, which was conducted by Pew , found that 63 percent of users on both Twitter and Facebook turn to those platforms to find their news.

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Why a Sales Kickoff is Important to the Bottom Line

LeanData

Over the years, Brian Birkett has attended company sales kickoff events where he listened to the wisdom of sports figures like Terry Bradshaw, Lance Armstrong, Mike Singletary and Tiki Barber. But the person who made the biggest impression was a relatively unknown high school football coach from Nebraska. “He stressed that you should look at every day as an opportunity, and that’s something that always stuck with me,” said Birkett, vice president of sales at LeanData.

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The Role Social Good Plays in Inspired Content Strategies

Content Standard

It’s easy, if you watch the news, to believe that the world is becoming an increasingly scary and unsettling place. But for every terrible breaking news story there are a thousand positive, sometimes random, acts of kindness happening throughout the world. And, thanks to social media , people are sharing some inspired content via pictures, blogs, video, and more—and it’s changing the world.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Future-Proof Your Events: Get Ready for Gen Z

The Freeman Company

Smart marketers are already preparing for Generation Z

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10 Tips to Shave Hours Off Your Social Media Marketing

Convince & Convert

According to recent research by LinkedIn , 94% of all SMBs in the United States leverage social media for marketing themselves to their audiences. And a lot of them are pretty good at it, too. 60% of SMBs that embraced social media claimed that social media marketing got them new customers. In fact, the more successful your small business is, the better it becomes at social media marketing (a chicken and egg story?).

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The Best In B2B Technology Content Marketing

Marketing Insider Group

The B2B technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for.

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How to Earn Subscription Renewals Without Lifting a Finger

Hubspot

Subscription renewals are an essential part of increasing the loyalty of your readers to lengthen the duration of you relationship with them. A relationship that is all-the-more important if you have a paid circulation model, as it becomes vital to your revenue model and bottom line. Renewals can be difficult though. Sometimes current subscribers are lazy, or need reminding.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Use Secret Links to Share Private Brandfolder Assets

Brandfolder

What if you could share a single asset from your private Brandfolder while keeping your other assets hidden? Now you can – with secret links. When you share a secret.

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Plain Text vs. HTML Emails: Which Is Better? [New Data]

Hubspot

In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. We'll tweak subject lines, calls-to-action, images, headers, layout, link positioning, copy, length, tone, content. the list goes on and on. Through all of this testing, there's one hard truth we've discovered: Aside from proper list segmentation , nothing boosts opens and clicks as well as an old school, plain-text email.

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Top Marketing Automation Buyer Trends by Software Advice

GreenRope

Software Advice Reveals Top Marketing Automation Buyer Trends in BuyerView Report. Marketing automation is quickly becoming the most needed software for marketers. There are far too many digital marketing channels to keep up with them all, which is why automation is key for efficient and effective work. We have small and medium sized businesses come to us every day looking for marketing automation and we have what they need.

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The Anatomy of a Grammar Nerd [Infographic]

Hubspot

Are you pro-semi-colon? Does the word "irregardless" make you cringe? Do you silently (or not-so-silently) correct your friends' and family's grammar mistakes on a regular basis? If you answered "yes" to any of these questions, chances are you're a grammar nerd. It's cool -- a lot of us are, too. Actually, it turns out there are quite a few of you out there.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Top Marketing Automation Buyer Trends by Software Advice

GreenRope

Software Advice Reveals Top Marketing Automation Buyer Trends in BuyerView Report. Marketing automation is quickly becoming the most needed software for marketers. There are far too many digital marketing channels to keep up with them all, which is why automation is key for efficient and effective work. We have small and medium sized businesses come to us every day looking for marketing automation and we have what they need.

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Top Marketing Automation Buyer Trends by Software Advice

GreenRope

Software Advice Reveals Top Marketing Automation Buyer Trends in BuyerView Report. Marketing automation is quickly becoming the most needed software for marketers. There are far too many digital marketing channels to keep up with them all, which is why automation is key for efficient and effective work. We have small and medium sized businesses come to us every day looking for marketing automation and we have what they need.

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Top Marketing Automation Buyer Trends by Software Advice

GreenRope

Software Advice Reveals Top Marketing Automation Buyer Trends in BuyerView Report. Marketing automation is quickly becoming the most needed software for marketers. There are far too many digital marketing channels to keep up with them all, which is why automation is key for efficient and effective work. We have small and medium sized businesses come to us every day looking for marketing automation and we have what they need.