Marketing Insider Group
JULY 10, 2018
You know how powerful content marketing is for brand awareness, lead nurturing, and building lasting relationships with your customers. So do the 91 percent of B2B marketers who are using content marketing today. But, chances are, your organization’s executive team isn’t as excited about your content marketing efforts as you are. While content marketing budgets have been […].
Biznology
JULY 10, 2018
If you pause for a moment, you will realize that digital marketing is quite amazing. Even twenty years ago, marketing options for a small business included a radio or television ad (if you had the money). Fast forward to the present day and every business under the sun has the opportunity to share how it feels with millions of people. While this can be pretty great, the eruption in digital marketing popularity has also brought some speed bumps small business owners have to work around.
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KoMarketing Associates
JULY 10, 2018
A few months ago, Mark Traphagen wrote a post on Search Engine Land that really stood out to me. The post, “Social media in 2018: Time to grow up or get out” is based on the premise that social media needs to take the next step toward becoming a legitimate channel. A channel with real strategies, without shortcuts, and more importantly, a channel that is responsible for sales and revenue.
DiscoverOrg
JULY 10, 2018
If you’re dealing with an objection, congratulations! You are working with a decision-maker who has some skin in the game, and they’re taking your proposal seriously. That’s exactly where you want to be. A study from Gong.io shows that the more negative sentiment you get during calls, especially in later stages, means the prospect is wrestling internally – hoping you can make them feel good.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Act-On
JULY 10, 2018
How to write email subject lines your audience actually wants to click! Read these tips for more effective email subject lines, then start experimenting and testing.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
JULY 10, 2018
Artificial intelligence (AI) is an incredible innovation that promises a new scale of human endeavor in both business and personal contexts. Most people do not, and cannot, even begin to understand the technology beyond the abstract idealism of AI innovators or the alarming possibilities raised by opponents. One thing can be said for sure: it is a completely revolutionary technology that will change the way the world operates from the ground up.
Oktopost
JULY 10, 2018
When you’re establishing a social media presence, every like, share, or retweet is of the essence. But your own primary accounts – on Facebook, Twitter, or LinkedIn, for example – may not be able to do all of your heavy lifting. Interestingly, your biggest form of support comes from employee advocates. When it comes to […].
The Mx Group
JULY 10, 2018
As the B2B buyer’s journey goes increasingly digital, marketers are thinking more and more about digital transformation. But the organizations with truly impressive results are the ones where digital transformation transcends the boundaries between marketing, sales and product. In fact, for one of our clients, digital transformation began at the product level but eventually led to a transformation on the sales and marketing sides as well.
6sense
JULY 10, 2018
What makes people want to work at 6sense? Is it our unwavering commitment to delivering the most comprehensive ABM platform out there to B2B marketers? Our promise to provide top-of-the-line ‘always on’ customer service? Our platform speaks for itself, but that alone doesn’t make someone want to work at a particular fast-paced, SF-based tech start-up over any other.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
JotForm
JULY 10, 2018
It was one month before the 1992 Summer Olympics. The U.S. had assembled the most epic men’s basketball squad in the country’s history, appropriately dubbed “The Dream Team.” The roster included superstars like Michael Jordan, Larry Bird, Magic Johnson, Charles Barkley, Patrick Ewing, and Karl Mal.
Hubspot
JULY 10, 2018
With so much competition online, personalized content and appealing to the individual consumer is a key way for businesses to break through the noise. As customers, we want businesses to know what we want and tailor the content we see accordingly, but when companies appear to have too many insights into our personal affairs it sets alarm bells ringing -- and quite frankly freaks us out -- making us less likely to engage with the company again for fear of spilling more proverbial beans on our pri
Ontraport
JULY 10, 2018
Hear from expert marketers on what surprised them most after using marketing tracking — and how they used those lessons to improve their results. The post Marketers Tell All: How Their Best Guesses Misled Them appeared first on The ONTRAPORT Blog.
SnapApp
JULY 10, 2018
Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Fast forward to 2018 and suddenly 70% of marketing professionals are allocating more money towards creating demand gen campaigns , with more than one-third of marketers planning to increase spending by more than 20%. .
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Convert
JULY 10, 2018
How are you driving clicks to your important landing page(s)? For years Google’s organic traffic has performed better than other sources of traffic when it comes to conversions: Inbound leads (those that have been generated with organic search traffic) have been found to cost 61% lower than outbound leads (i.e. direct mail or print advertising).
Content Standard
JULY 10, 2018
So the word seems to be out about content. A marketing approach that even just a decade ago was gathering its footing is now fully grown and building a web that is absolutely flooded with content every second. Today, the effectiveness of content marketing isn’t so much in question as it is misunderstood. And this can be hugely disheartening for marketers who want to deploy deep, engaging campaigns, only to receive resources and direction from leadership that’s entirely out of sync wi
Televerde
JULY 10, 2018
With GDPR in full-force, the need is high for marketing leaders to understand how it affects day-to-day operations. We know there are many questions about the regulation and we’ve addressed several in the recent webinar we hosted, Demand Generation in the Age of Data Privacy & GDPR , with SiriusDecisions’ Senior Director of EMEA Research, Isabel Montesdeoca, and our Head of Global Marketing, Michelle Cirocco.
Navigate the Channel
JULY 10, 2018
Have you considered how important your domain name is or will be for your business? It could be the first thing a customer sees when he or she encounters your company. In addition, you’ll use that domain name as part of your advertising campaigns for years to come. So, you’d better like what you choose! We’ve put together five smart tips to help you choose a winning domain name.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
JotForm
JULY 10, 2018
Data security will always be a top priority at JotForm. We take our users’ privacy and security very seriously, and we’re always working towards staying ahead of the curve to ensure the highest level of protection. Today, we are delighted to announce Privacy Shield. EU-US Privacy Shield, togethe.
SnapApp
JULY 10, 2018
Running an effective demand generation campaign means you need to stay current with changes in the industry. And while this may seem simple enough, keeping up with industry trends entails keeping a finger on the pulse of marketing at all times to know what’s working and what’s not. Just a few years back, brands were still largely focusing on traditional outbound marketing strategies.
Strategic-IC
JULY 10, 2018
If Facebook forms part of your marketing mix, you may have seen a drop in reach and engagement due to recent algorithm changes. So what can B2B marketers do to enhance Facebook success today? How to Succeed With B2B Organic Facebook Posting in 2018? In January 2018, Facebook announced that they were “going to shift ranking to make the News Feed more about connecting with people and less about consuming media in isolation”.
Ontraport
JULY 10, 2018
We added new functionality for the API so developers can edit custom fields without logging in. The post CARD VIEW SHOWS CONTACTS IN PIPELINE appeared first on The ONTRAPORT Blog.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SendinBlue
JULY 10, 2018
Birthdays are always special…even if it means we’re getting older?…Okay, debatable. But it’s special when someone takes the time to wish us a happy one! That’s why sending a birthday email is a great tool for increasing positive thoughts and customer loyalty. Using birthday emails is an effective way to show that you care about » Read the full article.
Heinz Marketing
JULY 10, 2018
B2B marketers want to know how their marketing ops and demand generation performance compares to industry benchmarks. I commonly hear from colleagues and clients that they want to see industry standard benchmarks. This is especially common from SaaS executives with engineering backgrounds because it’s easy to measure things like uptime and speeds and feeds.
DemandMatrix
JULY 10, 2018
Choosing whether or not to gate your content has become a big topic of discussion among marketing professionals. There are definite pros and cons to the content gating decision, but once you decide to gate your content for your audience, there are some common mistakes that can be avoided with a little preparation and forethought to your gating process.
Bound360
JULY 10, 2018
Our most recent email series introduced a step-by-step approach to website personalization strategy. The strategy series outlined the five elements of a successful strategy: Solutions, Segmentation, Targeting, Tactics, and Optimization inspired by the Website Personalization Strategy eBook. In each email, we asked our B2B marketing subscribers one question about their digital marketing strategy.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
MarketJoy
JULY 10, 2018
Written By. Rahul Thakur. Share. Get a Free Quote. [contact-form-7]. Defining the Work of Sales Development Representatives (SDRs). By moving the leads effectively through the sales pipeline, SDRs are more towards lead generation, appointment setting and focus on prospecting. This way, they specifically help with lead qualification process and let the account executives focus on closing the deals.
Forrester B2B
JULY 10, 2018
Can we address the elephant in the room? Account-based marketing (ABM) is not just about marketing. It’s about accounts — and how to win, serve, and retain them better than your competition. In our new research on the state of ABM, we found B2B marketers are enjoying more measurable, substantial results from their account-based efforts this […].
SendinBlue
JULY 10, 2018
Birthdays are always special…even if it means we’re getting older?…Okay, debatable. But it’s special when someone takes the time to wish us a happy one! That’s why sending a birthday email is a great tool for increasing positive thoughts and […]. The post Top Tips for Sending Effective Birthday Emails Your Customers Will Love appeared first on SendinBlue Blog.
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