Customer Experience Matrix
MARCH 16, 2016
Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information.
Onalytica B2B
MARCH 16, 2016
Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives. We saw a number of major announcements from top brands not just in the mobile sector, but in other areas as well including virtual reality, app ideas, 3D printing, privacy protection and backend solutions.
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Marketing Insider Group
MARCH 16, 2016
22% of UK adults now use ad blockers online, according to the latest figures released by IAB/YouGov. A ComScore study found that 10% of US consumers are already using ad blocking. Worldwide, there are approximately 200 million monthly active users of ad blockers. Consumers are going out of their way to avoid the content they […]. The post Display Advertising Is Broken Says Agency CEO appeared first on Marketing Insider Group.
Avitage
MARCH 16, 2016
In the B2B selling world there is near universal appreciation for the value of sales coaching. Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. The constraints are equally clear.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
MARCH 16, 2016
Apple has clearly been a worldwide leader in innovation. Their brand’s mission statement is “we’re on the face of the earth to make great products,” and they certainly have proven themselves, thanks mainly to the brilliance of Steve Jobs. But now Tim Cook is broadening the Apple brand to also “make a significant contribution to culture,” and “enable customers to engage the world in more meaningful ways.”.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Lattice
MARCH 16, 2016
There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. But smart teams understand that better segmentation is the key to B2B sales and marketing success. Because of that, I’m really excited to announce the launch of our next-generation Lead Enrichment capabilities.
Convince & Convert
MARCH 16, 2016
The Early Bird Catches the Worm. Raise your hand if you love getting up by 5 a.m. Anyone? Bueller? Me neither. But you know who does? The brilliant and talented Gini Dietrich, CEO of Arment Dietrich, author and founder of Spin Sucks, and co-host of “Inside PR.” Arment Dietrich is a digital marketing communications firm. “Spin Sucks” is a book and blog dedicated to the professional development of all things communications, and “Inside PR” is podcast interested in exploring the state o
LeadSquared
MARCH 16, 2016
A large IT services company had invited me for a consulting session a few weeks ago. We just cannot generate enough business, they complained. No matter how hard we try, we can’t seem to move the needle. We even hired 20 more marketing executives – but it makes no difference! I giggled and asked them to tell me more about their current marketing activities.
Brandfolder
MARCH 16, 2016
__According to a study by [Cap Gemini]([link] customers with strong attachments to a brand deliver a 23% premium over the average customer — both in profitability and revenue. With benefits.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SnapApp
MARCH 16, 2016
The average consumer receives 416 commercial emails a month — that’s before personal and work-related emails. . Among marketers, there’s growing competition to capture the attention of your audience. To resonate with a lead, you need to maximize the subject line — your first (and only) opportunity to stand out from a crowded inbox. . First-class marketers have distilled their subject line strategy into a science, ushering new leads through the sales funnel with every “send.” .
KEO Marketing
MARCH 16, 2016
Businesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. For some time now, Google has been encouraging advertisers to use HTML5 in their ads, even offering a variety of tools to help marketers with that effort. In the near future, though, that will no longer be optional. Google just announced that it will gradually start phasing out its service of Flash ads.
SnapApp
MARCH 16, 2016
Tomorrow is Saint Patrick’s Day and I am beyond excited. There’s this mystical green haze that cloaks Boston, SnapApp's home, and all you hear are the sounds of the parade and people enjoying the general splendor of it all. Over the past few days at SnapApp, we’ve been having discussions about luck, superstitions, and whether or not charms really do work.
Hubspot
MARCH 16, 2016
These days, collecting email addresses from people isn’t easy. After enduring their fair share of spammy messages, people have become hesitant about handing their information over to just anyone. For marketers, this presents a unique challenge. When people aren't willing to open up a line of communication with you, it becomes difficult to stay in touch with them.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Akoonu
MARCH 16, 2016
Content marketing, when done well, is an incredibly powerful tactic to boost brand awareness and drive revenue. But just how "mature" has content marketing actually become at B2B organizations and how does this vary by industry? We wanted to find out. So we created software, the Content Marketing Grader (click on the link to have your own website graded), and used it to analyze the content marketing maturity of over 20,000 websites across 43 B2B industries.
SWZD
MARCH 16, 2016
Content creation can be a daunting task, but we hope to make it a little easier by sharing some tools that will help you through the process.
Hubspot
MARCH 16, 2016
The ROI Hang Up. In a professional landscape of annoying jargon, ROI (Return on Investment for anyone who’s taken shelter under a rock for the past few decades) might be the most overused acronym of all. Everyone from CEOs to Directors to entry level associates understand the need and importance of determining just how much you can expect to “get back” from an expenditure of time, money or resources of any kind.
SWZD
MARCH 16, 2016
Content creation can be a daunting task, but we hope to make it a little easier by sharing some tools that will help you through the process.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Standard
MARCH 16, 2016
GoPro has it easy. Kitten rescues, crazy stunts, and swims with whales—the company is awash in content with incredible appeal. For B2B companies in seemingly “boring” industries, however, creating awesome content can be daunting. Whether you’re a highly technical software company, a company that cuts pieces of string, or the people that make sure sewage stays sewage, you have a story to tell.
Brandfolder
MARCH 16, 2016
__According to a study by [Cap Gemini]([link] customers with strong attachments to a brand deliver a 23% premium over the average customer — both in profitability and revenue. With benefits.
Convert
MARCH 16, 2016
User Experience design is key to engage users. In ecommerce sites it is now more about creating unperturbed shopping experience. More than so called product deals online buyers now want to see browse and see the products themselves. A satisfactory user experience invariably leads to better business conversion. A glitch free shopping experience involves visually.
The Freeman Company
MARCH 16, 2016
Spotlight on Kim Myhre as a Brand Experience Agency Leader
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
DiscoverOrg
MARCH 16, 2016
Today is the day. You are arriving for your first day at your new job. What emotions do you have? Are you excited? Nervous? Ready? But, also, where do you park? What do you wear? Do you arrive at 8 a.m. or 9 a.m.? Is there anything you were supposed to do prior to showing up? Did someone contact you about policies and procedures? Where is your desk or office located?
Litmus
MARCH 16, 2016
How do you measure the success of an email campaign? While your email service provider is full of great metrics like open, click, and spam rates, there’s likely a gap in subscriber engagement. What do your subscribers do after they’ve clicked through to your website? What pages are they visiting on your site? Do they spend time on a particular page, or do they bounce immediately?
Hubspot
MARCH 16, 2016
Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry "best practices" with, well, a grain of salt.
Vidyard
MARCH 16, 2016
One of the concepts behind building a strong brand is that, when brands and consumers come together, something “cool” happens: they create a powerful experience where both of their needs are met. Strong brands give their customers what they need to feel special, to feel cool, better, smarter, faster, etc. And in return, customers develop love and loyalty (and advocacy!
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Adobe Experience Cloud Blog
MARCH 16, 2016
Author: Amar Doshi There’s a lot of talk around account-based marketing (ABM) in the B2B marketing realm and for good reason. ABM is an effective account-centric approach that targets high-yield accounts, and while it’s not a new concept (it’s a practice followed since the 1990s), it’s receiving renewed interest among B2B marketers due to technology trends that are digitizing the execution of ABM strategy.
Marketing Insider Group
MARCH 16, 2016
Different publications, writers, and audiences do not all respond to the same type of content. Want to get in the New York Times? You probably shouldn’t send them an infographic. Approach them with unique, topical data, however, and you might have a way in. Looking to be featured on Buzzfeed? Lengthy lists are the way […]. The post Content Varierty Is Key To Diversify Your Traffic appeared first on Marketing Insider Group.
Hinge Marketing
MARCH 16, 2016
Are you, or your marketing department, still using an Excel spreadsheet to track what communications have been sent to which clients? Yes? Then it may be time for an upgrade to a marketing automation platform, or MAP. As the name implies, marketing automation platforms automate several marketing tasks and workflows to better engage and convert key buyers of your services.
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