Fri.Feb 22, 2013

Trending Sources

The Disruptive Technology that will Replace Facebook

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow}  Columnist. A few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first. Some disagreed with my assertion that Facebook as a destination would become a thing of the past. Here’s why I’m right. We aren’t loyal to Facebook, though. The

SEO Has Changed, So Stop Your Whining

B2B Marketing Traction

SEO constantly changes, but in the last few years it’s changed significantly. SEO changes used to be mostly about keeping up with algorithm changes. Google algorithms, Yahoo algorithms, etc. The job of marketers was to keep up with these changes and tweak our websites and other online material accordingly. Now, getting found online works differently. It doesn’t happen by itself.

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Are Buyer Personas Dead?

The ROI Guy

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. One-sized fits all messaging just doesn’t cut it any more. Over the past three years the number of stakeholders involved in a typical purchase decision has exploded by 40%. What is their motivation?

Sales Prospecting Perspective Weekly Recap - Week of February 18, 2013

Sales Prospecting Perspectives

Before we head home to pick up our shovels again, we had to get in our recap of this week's blogs. But first I need to share with you an interesting article I found this week that discussed some statistics on Social Media in 2013. Econsultancy recently released some of the results to their 2013 Marketing Budget Survey conducted in accordance with Responsys. The results revealed that 38% of companies will be increasing their investment in SMMS (Social Media Management Systems) this year, and 62% will increase their overall social media investment. Now, on to this week's recap.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

More Trending

A Live Marketing Made Simple TV show – @scottmonty of Ford at Social Media Camp NYC

Fearless Competitor

Buffer Every week I publish a new Marketing Made Simple TV show. But sometimes I also get to do something fun and interesting, like interview Scott Monty of the Ford Motor Company in front of a live studio audience at Social Media Camp NYC. It was also shared with a global audience using LiveStream. Note the keynote speakers behind me – @tedrubin and @ekaterina Walter. What do you think?

The Next Big Thing in Lead Scoring: Big Data and Social Scoring

Modern B2B Marketing

by Dayna Rothman We are excited to welcome Ran Gishri as today’s guest blogger. Ran is the VP of marketing for Leadspace , a pioneer in social lead targeting. Ran has over 20 years of experience working for technology companies of all sizes and domains. And for a good reason. Most lead scoring techniques are based on a mix of demographic, firmographic and behavioral data. Enter Big Data.

Baby Boomers, Gen Xers and Millennials: Their Different Communication Preferences

B2B Ideas @ Work

Different generational groups may communicate differently based upon the cultural shared practices that are most salient during their birth cohort. In order to better equip you with these. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

Google’s Enhanced Search Campaigns: What You Need to Know


Photo credit: Search Influence. Not long after I talked about building search campaigns that convert , Google rolled out its “Enhanced Campaigns” feature. Designed to integrate mobile campaigns into AdWords more completely, the change has been met with a number of questions and concerns. The The biggest question, by far: “Enhanced”" for whom, exactly? Read Check it out.

B2B Marketing Trends for 2016

What Costs More Than CRM?

Marketing Action

I recently visited the president – a very worried president – of a company whose lead sales rep left and took along $2 million worth of business. That’s a pretty hefty chunk of change for any business and, for some companies, that might put them out of business. The company in question had no CRM system in place. Scary, isn’t it? What was pending, and the next step or follow-up needed.

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8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing


AimClear CEO Marty Weintraub took to the stage this morning to deliver a fantastic and entertaining keynote on optimizing for humans. In the SES London Day 3 keynote, Weintraub talked about methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics. Technology change is a constant but people don’t change. Hence, marketers always have to optimize for humans. Below are a few, of many, key takeaways ‘mashed’ up with further insight and structure to help you digest this very creative content. 1. News & Notes

Pinterest Puts the 'Sales' in Social - #MarketingTechMin


Businesses continue to turn towards social media for an easy boost to their marketing efforts, but a lot of them aren't seeing huge results. The functions of every social media site differ. According to a 2012 report from Bizrate , 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase. Follow @SyneCoreTech

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“Let Your Freak Flag Fly” – Advice for BtoB Marketers

Fearless Competitor

Buffer Let Your Freak Flag Fly is what I always advise BtoB marketers when creating digital marketing programs. We live in a crazy, noisy, world today with a cacaphony of messages streaming in continually. To break through and be heard, it is best of we can let our hair down and be fun! In other words, let your freak flag fly! Remember, it is only those who are different that we remember.

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The B2B Demand Gen Marketing Playbook

HubSpot Reports 82% Revenue Growth

Customer Experience Matrix

HubSpot released its 2012 Year in Review today, reporting 82% revenue growth, to $52.5 million. Number of clients grew by 42%, to 8,440. The figures are in line with my expectations, so they don't require any adjustments to my previous estimates of industry size or growth rate. That means revenue per customer grew by significantly, by 24%. hubspot marketing automation industry growth rate

6 Critical Community Management Skills

Manhattan Marketing Maven

Community managers are in great demand; even though the job description changes from brand to brand and agency-to-agency. Ideally a great community manager is a flexible, curious, literate people person with a minor case of OCD.    Community managers are tasked with creating and maintaining a branded social experience that respects and engages customers and prospects.   Finding skilled community managers is as hard to do as is doing the job well. Maybe it’s because of the complexity of the skills, sensibilities and tasks required.    Brand Sherpa.   Analyst.

Prioritizing for Social Media Scale


Dreamforce 2012: Prioritizing for Scale by Jeremiah Owyang from Jeremiah Owyang. Content Social Media Social Networks

INFOGRAPHIC: Global Social Media Insights - 2012

Client Bridge

From Burson-Marsteller on, here's an infographic of findings from a 2012 study on how companies have adapted to social media. Top 5 Findings. People are talking about the Fortune Global 100 a lot. Video content creation is on the rise. Engagement is becoming second nature to companies. Multiple accounts on these platforms allow companies to target audiences by geography, topic or service. Companies are adapting rapidly to new platforms. View Original Article

B2B Marketing Trends for 2016

Week in Review: February 22

Savvy B2B Marketing

Another week has flown by but we managed to ensnare some real treasures from around the blogosphere in our nets. Check 'em out, leave your thoughts, and share the goodness! Steps to Compelling Contagious Content for Your Social Media Marketing by @jeffbullas. Simple but thorough road map for social media marketing sanity and success. Leverage Twitter's Influence To Work For Your Brand by @nick_eubanks via @sewatch. recent study shows that stock prices move up with Twitter mentions. Yes, really. Why Mass Attention Sucks by @craigmcbreen. On the other hand. Good stuff. podcast].

4 Content Pieces Every Healthcare Website Needs


One of the goals of many healthcare websites is to generate new patient leads. If your site is missing the most essential healthcare content pieces, however, there’s a good chance visitors will leave your site before they come close to … Continue reading → The post 4 Content Pieces Every Healthcare Website Needs appeared first on Fathom.

The Hottest Marketing News of the Week


Quite a week that was, huh? So much information has been generated that it’s quite difficult to look through all the article titles in your readers’ list, not to speak of reading them. No worries: we have scanned through a lot of content and presented only the best for you to check out. 17 Types [.]. Content Marketing Marketing News

Monitoring Email Marketing ROI 101

Sales Intelligence View

If your sales reps engage in email marketing campaigns, they need to have reliable practices in place to track return on investments (ROI) and the worth of your campaigning tactics. Also, let’s be honest: email marketing has earned a bad reputation in the past few years. Email marketing should just be approached differently, Gartner found. So, how do you monitor your ROI with email marketing?

A Content Formula for Complex B2B Organizations