Thu.Sep 21, 2017

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Why Lead Nurturing Success Means Not Asking for the Sale

The Point

I was left a voicemail earlier this week by a sales rep that I talked to (briefly) about 6 months ago. His message today was, in summary: “Are you ready to engage with us yet?”. Now, not only was I not ready, I barely remember what his company does. That’s because I haven’t had any communication from him or his company in the last 6 months that wasn’t a direct solicitation to do business with the firm.

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Interview with Zontee Hou

Onalytica B2B

Zontee Hou – Senior Strategist at Convince & Convert. Key Topics: Content Marketing, Digital Marketing Strategy, Consumer Behavior. Location: Brooklyn, New York. Bio: Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team. Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award.

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Enough of the Guru Worship: Why We Should Demote Our Favorite Experts

Marketing Insider Group

We hear it all the time: We live and work in the “Information Age.” And most of the time, this is something to celebrate! We have more access, more ways to self-express, more choice, more technology, and more opportunities. It’s great! But… The Information Age has a dark side: Advice Overload. It’s just so easy […]. The post Enough of the Guru Worship: Why We Should Demote Our Favorite Experts appeared first on Marketing Insider Group.

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. Economic and job growth is coming less from traditional industries or big corporations, but more from entrepreneurial startups. Historically, this involved business entrepreneurs, but today, it is the social entrepreneur that has taken center stage. A key driver for this trend is the emerging values of millennials and purposeful branding.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Report: Most Loyal B2B Customers Value Reliability in Companies

KoMarketing Associates

Previous research from Part 1 of Merkle Loyalty Solutions’ “The Ideal B-to-B Loyalty Program: What Should It Look Like” research indicated that marketers were placing a greater priority on acquiring new customers, rather than retention. Now, Part 2 is shedding light on what encourages existing customers to stick with a B2B provider over time.

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11 Automated Emails You Should Be Sending with Your Engagement Platform

Adobe Experience Cloud Blog

If you’ve got a substantial email list, there’s no sense in just sitting on it, and letting it stagnate. Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results. Segmenting and automating your email marketing is essential if you want to attain new customers and maintain existing ones.

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How the New York Times Uses Interactive Content

SnapApp

Want to know an interesting fact? . In 2013, the most popular story published by the New York Times wasn’t a story at all. . It was an interactive assessment. . What’s more: It was published on December 21, just 11 days before the end of the year. In 11 days, this piece of interactive content got more clicks than any other piece the publication put out all year long. .

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I’ve joined HubSpot as VP platform ecosystem, and this is why

chiefmartech

So, um, wow. Big news day here. I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. Here’s one of the first presentations I gave on that topic in 2010. More recently, I proposed The Grand View of Martech: A Martech Manifesto.

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How-to Help Sales Understand Your Product Through Video

Vidyard

If there’s one truth when it comes to gossip, it’s that it can take on a life of it’s own. As gossip spreads, each person ends up adding their own touches — a changed word here, an exaggeration there — until the final result bears little resemblance to the initial message. A product marketer can attest to this phenomenon when they find out their carefully constructed product announcement has gone through the blender that is the sales team and comes out unrecognizabl

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Digital Transformation: What Does It Mean for Customer Experience Management?

Aberdeen

Is digital transformation the new big data? Before we dive deeper into observing what digital transformation stands for and what it means for customer experience programs across all businesses, let’s go just a few years back down memory lane. Read: Smart Customer Service: 4 Steps to Long-Lasting Customer Bonds with Omni-Channel. Five years ago, big data was everywhere.

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Meet the Vidyard Team, Video Style: Sofia Loureiro

Vidyard

Meet the Team is our chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! For this episode, we caught up with Sofia Loureiro, User Experience Designer at Vidyard. Learn why she spends so much of her time training service dogs for NSD, and why her father has had such an influence on her life in this new interview: What Didn’t Make the Cut.

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3 B2B Website Ideas for Establishing Credibility with Buyers

Golden Spiral

When marketing a B2B technology solution, good website design highlights the sophistication of your solution, the expertise of your team, and your ability to solve their problem. We'll cover each of those goals in this three-part series. Today, we’re tackling the second point: how demonstrate your team’s expertise.

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New MarTech Trends for the Building Materials Industry

Navigate the Channel

Marketing technology continues to grow as a dynamic hybrid discipline that is highly relevant to the building materials industry. As a niche industry that nonetheless moves billions of dollars every year, successful companies in building materials must take advantage of the new marketing technique that technology provides. You can bet that new MarTech trends will lead the industry down some very interesting pathways in the future.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Six Problems that can’t be Solved with Marketing Technology

Fusion Marketing Partners

In my column for CustomerThink last month titled, My Love/Hate Relationship With Sales and Marketing Technology: 6 Lessons Learned, I […].

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11 Simple Ways to Improve Your Internal Communication with Video

Vidyard

For most of human existence, we’ve been trying to come up with ways to say things to people who aren’t in the room. There have been carrier pigeons, smoke signals, semaphores, trumpets, and now SMS, emails, voicemails, movies, emojis, and snaps. But does it ever compare to face-to-face interaction? Most would agree not. That’s because, with each of these forms, some of the messaging is lost.

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How Marketing Financial Services to Millennials Revealed a Winning Formula for Digital Audiences

Content Standard

As a millennial marketer, one of my favorite parts of the work I do is reading studies about my generation. This comes out of professional curiosity, so far as marketing financial services to millennials is concerned, but it’s also driven by a somewhat morbid fascination with the identity crisis that researchers seem to have with us. From study to study, blog article to blog article, each perspective constructs us as a sort of “Schrödinger’s millennial”: We bankrupt ourse

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Google Acquired a Team From HTC and It Surprised No One

Hubspot

Late last night -- at least, here on the East Coast -- a formal announcement was made that, if you're as obsessed with the business of mobile as we are, didn't exactly come as a surprise. The word: Google had acquired a team from mobile electronics company HTC in a $1.1 billion deal. When the Taiwan Stock Exchange opened at 9:00 AM local time, where HTC is headquartered, many suspected the announcement was coming.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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JotForm is Now PCI DSS Service Provider Level I Compliant

JotForm

JotForm is thrilled to announce we’re now Payment Credit Industry Data Security Standard (PCI DSS) Service Provider Level I certified, the highest security attainment you can have as a business that collects payments from, and integrates with, credit cards. We’re proud to be the first, and the on.

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Should You Even Bother With Bots? An Expert Weighs In [Video]

Hubspot

If you're a human with internet access in 2017, you've probably talked to a bot recently -- even if you weren't fully aware of it. With over five billion monthly active users on messaging platforms like Facebook Messenger and WhatsApp, the current tech landscape is set for a veritable explosion of chatbots and AI-based assistants over the next few years.

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White Hat SEO: What Is It?

KEO Marketing

As you delve into the world of SEO, you will likely come across the phrase, “white hat SEO.”. What does this term mean? White hat SEO refers to the search engine optimization strategies geared towards creating a better experience for the end user, while at the same time adhering to the rules and policies set forth by search engines. When you focus on creating a better experience, you ultimately produce content that is rich and relevant to users.

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ScribbleLive acquires ion interactive as interactive content thrives

chiefmartech

I know, I’m usually the poster child for celebrating “diversification” more than “consolidation” in the martech industry. But today I’ll celebrate the latter. I am excited to announce a very special and personal contribution to the consolidation of the marketing technology landscape : ion interactive , the company I co-founded and served as CTO, has been acquired by ScribbleLive.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Machine Learning Problems: The Easy Parts

Contify

As a programmer with data science background, my attention is invariably caught by the real-world situations where machine learning algorithms have made a difference, for example: email spam filtering, news categorization, review based recommendations, social media sentiments etc. Time and again, I marvel at simplicity of the optimizations that lead to massive pay-offs notwithstanding the complex nature of machine learning problems.

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Paid Search Ad Solutions – How to Lift Efficiency, Save Time, Cut Costs and Lift Revenue

QuanticMind

How did a nationwide leader in a highly competitive consumer space use data science and machine learning ad solutions to dramatically lift its efficiency – all while saving time, lowering cost-per-acquisition and actually lifting revenue? Read about these innovative ad solutions in the full customer success story. Can modern ad solutions lift efficiency and revenue simultaneously – all while making your life easier?

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Machine Learning Problems: The Easy Parts

Contify

As a programmer with data science background, my attention is invariably caught by the real-world situations where machine learning algorithms have made a difference, for example: email spam filtering, news categorization, review based recommendations, social media sentiments etc. Time and again, I marvel at simplicity of the optimizations that lead to massive pay-offs notwithstanding the complex nature of machine learning problems.

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A Strategic Guide To Opportunity Management

Akoonu

The tremendous investment in developing and qualifying opportunities in accounts makes understanding which are winnable essential to every sales team’s success. When approached strategically, Opportunity Management is core to successful selling. Yet, it is frequently mistaken for a process of keeping the pipeline current and managing data hygiene. Instead, opportunity management is fundamental to evaluating and improving the likelihood of winning deals.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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5 Reasons We’re Excited for #INBOUND17

Terminus

INBOUND 2017 is almost here, and the Terminus team couldn’t be more excited to take Boston by storm during HubSpot’s annual event. To get you even more hyped, we’ve compiled a list of five reasons we can’t wait for INBOUND 2017. Let us know what you’re most excited for by using the hashtag #INBOUND17 and tweeting at @Terminus ! 1. Boston, Baby! As a Boston University alum (go Terriers!

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Emergency Alert: We Need to Rethink Content Strategy

Contently

Netflix drives how we think about so much: dating, friendship, introversion, internet memes. But I’m a total dork, so when I think of Netflix, the first thing I focus on is content strategy. In a book I co-wrote with Contently founder Shane Snow that’s being published this fall 1 , we write about Netflix’s foray into original programming.

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Shorten Your Sales Cycle with Pipeline Velocity Account-Based Marketing Campaigns [Templates]

Terminus

Supporting Sales Pipeline with Account-Based Marketing. Gone are the days of the sales handoff. With account-based marketing (ABM) , your marketing team should be actively involved in the sales process from first touch until the deal closes and beyond. Not only that, but marketing should be invested in improving pipeline efficiency and shortening the sales cycle.