markempa

MARCH 10, 2014

'Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Byron explained how his organization transformed from batch and blast email sends to persona-driven campaigns. In today’s B2B Lead Roundtable Blog post, I want share the three simple steps for building customer personas Byron shared in his presentation to aid your targ

Email Marketing 239

Email Marketing Ideal Customer Profiles Ad Building Blast Campaigns 239

Marketing Insider Group

MARCH 10, 2014

'According to a new report by Gartner, one-third of companies will face an information crisis within the next 3 years. Direct Marketer News reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry. And because there is a massive amount of technologies in the marketplace and more coming online every day, there is a total “lack of maturity” withi

Marketing & Strategy 203

Marketing & Strategy Marketing Strategy Enterprise Management Content Marketing 203

KoMarketing Associates

MARCH 10, 2014

'Towards the middle of last year, Dianna Huff reached out to Casie Gillette and me with a simple idea: We’d seen many reports on how B2B buyers find information online and what tactics B2B marketers were using to reach target audiences, but we couldn’t find anything of significance when it came to the buying experience once that buyer actually got to the vendor website.

B2B 197

B2B Demand Generation Agencies Validation Vendors 197

Writing on the Web

MARCH 10, 2014

'Ever get stuck with blogger’s block? Can’t get a spark of creativity going? Fingers just lay there on the keyboard like wet noodles… How can you get your creative writing going again? Finding yourself in the horror of a creation-less void is never good. Your mind empties of anything that seems worthy of being said, and you feel helpless.

Blogger 164

Blogger Creativity Paper Internet Marketing 164

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Biznology

MARCH 10, 2014

'(Photo credit: Irita Kirsbluma). Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. People spend their days using different screens all the time. Television might not be the queen anymore, but what happens on the web is well-connected with things served or broadcast on the big screen.

Allocation 161

Allocation Mobile Advertising Television marketing Ad Frequency 161

ANNUITAS

MARCH 10, 2014

'March 7, 2014 -Mashable. 25 B2B Marketing Automation Thought Leaders to Follow on Twitter. Top Thought Leaders to follow for 2014 from Mashable.

Marketing Automation 122

Marketing Automation Twitter Automation B2B Marketing 122

Adobe Experience Cloud Blog

MARCH 10, 2014

'Author: Phillip Chen Marketing is unlike many other functions in one very important way – if you make a mistake, it’s hard to hide. If you’re in email marketing , your errors are seen by every customer and prospect that opens your emails, which is why few things are scarier than approving a send to an extremely large audience (except, perhaps, my unwashed face in the morning).

Email Marketing 105

Email Marketing Marketo Paid Search Agency Thought Leadership 105

Hinge Marketing

MARCH 10, 2014

'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Rick Telberg, a Visible Expert for the accounting and finance industry.

Ideal Customer Profiles 72

Ideal Customer Profiles Profiling CPA Cost per Acquisition 72

SugarCRM

MARCH 10, 2014

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Practices 65

Practices Advertising Agencies Best Practices Content Marketing 65

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Social Media

Hubspot

MARCH 10, 2014

'One of the most annoying things about working with Facebook Company Pages is that each type of post appeared different when viewed on your Page versus in the News Feed. Because of the way it was all laid out, you were never sure that your posts would look great across the platform. As of today, you can wave bye-bye to that confusing, cluttered, two-column Company Page design and say hello to a slick, one-column layout.

Facebook 61

Facebook Design Paid Search Agency Companies 61

Vidyard

MARCH 10, 2014

You know video is popular, but we wanted to take a good look at the numbers behind this unstoppable force. Confirming your strong suspicions, video marketing can increase conversion rates, it’s persuasive in the C-suite, and increases confidence in online purchases. There’s simply no better time to be using video in your marketing mix. Take a look at the stats: Embed This Infographic On Your Site <p><strong>Please include attribution to Vidyard with this graphic.<

Video Marketing 63

Video Marketing Click Rate Stats Marketing Mix 63

Hubspot

MARCH 10, 2014

'Trying something new for the first time can elicit a whole range of emotions. Whether you''re nervous about the outcome or excited for the new challenge (or both!), there''s always that element of the unknown. And I''ll bet anyone who starts blogging for the first time can relate. Will people read my posts? Will it be worth the return on investment?

Paid Search Agency 61

Paid Search Agency Blogger Hubspot Lead Scoring 61

LeanData

MARCH 10, 2014

Demand generation may not directly role up into your sales organization, yet it’s a key part of the overall sales strategy responsible for driving marketing qualified leads. As a sales leader responsible for overall revenue generation, it’s important for me to know what effort, targeting, and consistency is planned and being executed. Here are five questions you should ask to make sure you’re getting the most out of your demand generation team. 1) How do you know the right message is going to th

Demand Generation 40

Demand Generation Top of Funnel Lead Ranking Marketing Qualified Leads 40

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Hubspot

MARCH 10, 2014

'It''s easy to be fooled into thinking SEO is just about link building. There are so many posts covering the latest developments on what links are good or bad, that we sometimes forget about the huge gains we can make by simply fixing problems with our own site. One of the biggest culprits for lost traffic and rankings is duplicate content. Luckily, you have control over your own site, so you have the power to fix it.

Marketing Websites 55

Marketing Websites CMS Development Lead Scoring Lead Ranking 55

Brandfolder

MARCH 10, 2014

2014 has gotten off to a good start here at Brandfolder. As our user base has grown and we've increased revenue, we have decided it's time to expand our leadership.

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Hubspot

MARCH 10, 2014

'As I type this, my brain is in overdrive. My heart is racing. My legs are shaking. I''d like to chalk it up to adrenaline, not fear (but there is a lot of the latter happening). I''ve been sitting behind a desk for the past year as a blogger for HubSpot. but today, I was on the front lines. For an hour, I was a HubSpot sales rep. I had read through all the sales training documents and shadowed one of our sales reps, Chad Prigmore , who graciously trained me.

Trade Show 52

Trade Show Hubspot Training Marketing Prospects 52

Hubspot

MARCH 10, 2014

'Have you ever used NPS surveys in your marketing? If you dismissed NPS as something only customer service should worry about, think again. If you''re not using these surveys, you''re missing out on a big way to grow your business. How? Well, I was reading the HubSpot Ecommerce section the other day, and stumbled on this brilliant article from Tom Schwab, Founder of Goodbye Crutches , on using NPS surveys to fuel post-transactional emails.

Marketing Automation Services 52

Marketing Automation Services Customer Surveys Marketing Automation Automation 52

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Hubspot

MARCH 10, 2014

'Quick: What are the first- and second-most important jobs of your company''s homepage? If you have a clear answer to that question, congratulations. You’re in elite company, and chances are the most important page on your site -- your homepage -- is working well. If your answer is wishy-washy, you probably have an uninspired compromised on your hands.

CMS Development 52

CMS Development Buyer Personas Lead Gen Hubspot 52