Wed.Feb 03, 2016

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Pepsi Exec Believes Marketing Has An Advertising Problem

Marketing Insider Group

Marketing has an advertising problem? The phrases digital marketing and advertising should be dumped. Ads are useless, polluting content. Traditional agency models are going to break. And the industry needs more disruption and innovation. Those were some of the bold and tough words PepsiCo exec Brad Jakeman had for marketing and agency professionals at the […].

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9 Questions to ask about your Direct Mail Creative

Direct Response Coach

So you’ve been given the job of writing a new sales letter or direct mail postcard. You gather all the information, outline your message and then you write … and rewrite … and rewrite … and then you polish. Your mailer is ready. You’re happy with the way it reads and looks. You think [.]. The post 9 Questions to ask about your Direct Mail Creative appeared first on McCarthy and King Marketing.

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Why Content Marketing Needs a Balance of Art + Science

Marketing Insider Group

The content marketing definition that has probably been quoted about a thousand times comes from The Content Marketing Institute. It has been quoted this many times for a good reason. “Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target […].

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How to earn customer loyalty in the age of chat

Biznology

“You’ve just become my favorite airline.” Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl Sunday knows, brands put a great deal of effort and expense into customer acquisition strategies. But another way to increase profit is to develop a smart and strategic plan for converting ordinary customers into loyal advocates.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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2016 Update from Apparao Karri

Cintell

Are You Ready to Make 2016 the Year of Customer-Centric Marketing? Good news everyone, Punxsutawney Phil did not see his shadow, meaning 2016 will be a year of shortened winter and (cross your fingers) warm weather for those of us in Boston and other chilly parts of the world. 2016 is also another year of massive change in marketing as buyers expect more relevance, channels become more congested with content, and marketers are tasked with owning more and more of the customer experience.

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Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts

Adobe Experience Cloud Blog

Author: Patrick Groover Campaign management grows more dynamic each year as the volume and detail surrounding customer communications increases in complexity. Because of the number of channels being managed and rising expectations from buyers for immediate and personalized communication, automation is essential —but in order to keep up with the growing pace and volume of digital interactions, it must be simplified.

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How to Create Customer Personas for Your B2B Marketing

Convince & Convert

It’s All About the Customer. Ardath Albee, author, persona creator, and digital story strategist, was running a tech start-up in 2000, during the first-ever iteration of marketing automation. Companies came to her frustrated that their websites, which were just a copy of their company brochure slapped up online, weren’t getting any traction.

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8 Essential Google Analytics Reports For B2B Marketing

MLT Creative

Have you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? Want to take your skills to the next level? Perfect. This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing. Are you […]. The post 8 Essential Google Analytics Reports For B2B Marketing appeared first on MLT Creative.

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The Art of Being a Great Coworker: 13 Ways to Improve Your Work Relationships

Hubspot

This year, you'll likely spend more time with your coworkers than you will with your significant other, parents, best friend, siblings, cat, and. well, you get the point. Think about it: If you work 40 hours a week, 52 weeks a year, that's over 2,000 hours a year spent with the same people -- give or take a vacation or two , of course. That's a ton of time, and can often lead to a ton of silent (or not so silent) frustrations.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How Are You Preparing for the 2016 SaaStr Conference?

SnapApp

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. One thing that has become increasingly apparent over the past 12-18 months is the renaissance event marketing is having, and with that has come a substantial amount of industry events popping up everywhere you look. .

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A Day in the Life of… An Agency Media Planner

SWZD

Benefit from the advice of an agency media planner, who sees their fair share of proposals, to know what you should be looking for in a lead generation vendor. To better understand the viewpoints of various players in the industry, we are going to provide helpful tips for the B2B marketing world the first week of every month. This month, we were able to get the perspective of an agency media planner, an expert at picking out winning traits in a lead generation vendor.

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How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections

Hubspot

My second job out of college was with an incredible startup political agency called the Glover Park Group. It's now a much larger and more successful agency, but at the time it was just a tiny company with a huge vision. I got the job because a woman my mother used to babysit for growing up was friends with one of the partners of the firm in New York.

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What, How, and When to Measure 3 Key Areas of Your Snapchat Marketing

Content Standard

Impressive numbers stand behind Snapchat: 100 million users, more than 5 billion video views per day, up to 8x higher viewership of Live Stories than similar TV events—the list goes on. Spoiler alert: Numbers are important. Snapchat’s demographic and engagement statistics are one of the biggest reasons brands are drawn to the platform. But, just like these numbers are important for bringing marketers to Snapchat, numbers are equally important to help them strategize and stay.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The new enterprise digital marketing imperative: change as a strategy

E-Spirit

Nowadays choosing the right CMS for your organization means having a forward-looking vision of potential digital innovations, that may influence your running projects. The big question is: What kind of CMS do you want or, to be more accurate, what kind of CMS does your organization need? We give you some advices for taking the correct decision.

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Why Emotion Matters in B2B Marketing (and 3 Tips Any Brand Can Use)

Brandfolder

What do pride, humor, and joy have in common? They’re all emotions that have been used in successful B2B marketing campaigns. Emotion is an essential piece of the B2B marketing.

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What, How, and When to Measure 3 Key Areas of Your Snapchat Marketing

Content Standard

Impressive numbers stand behind Snapchat: 100 million users, more than 5 billion video views per day, up to 8x higher viewership of Live Stories than similar TV events—the list goes on. Spoiler alert: Numbers are important. Snapchat’s demographic and engagement statistics are one of the biggest reasons brands are drawn to the platform. But, just like these numbers are important for bringing marketers to Snapchat, numbers are equally vital to helping them strategize and stay.

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How to Keep your School Blog Interesting

Hubspot

Your school's blogs are the catalyst of your inbound marketing strategy. Marketers who prioritize blogging are 13x more likely to see positive results from their marketing efforts. The reason why blogging correlates with marketing success isn't a mystery. SEO loves a constant stream of fresh, engaging content, so search engines love them. Blogs let you present a rich, detailed picture of your school programs and life.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Customer experience: emotions, emotions and a word on the brain

i-Scoop

Big data, semantic understanding, sentiment analysis, neurobiology, genome research, artificial intelligence, neuromarketing: not a day goes by or amazing new discoveries and advances in any – and often many – of these fields are announced. We live in an age of data and certainly also of ‘exact sciences’ I don’t mean the company with the […].

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MAXIMIZE THEIR JOURNEY: Acknowledging Achievement and Encouraging Fun

The Freeman Company

Gamification can drive engagement, expectations, and the future

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Latest Marketing Trends That Will Grow Your Tech Firm

Hinge Marketing

It is nearly the end of January and I am still catching up on the turn-of-the-new year blogs announcing the latest and the greatest—all of which promise 2016 to be the “best year yet.” Skepticism aside, there is some value in distilling your universe of plans and strategies into a prioritized list for the year. And so it is with marketing.

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Six Unexpected Details that Make a Special Event Deliver Big Brand Experience

The Freeman Company

Make a brand splash with attention to the details

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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What a Car Giveaway Has to Do with Account-Based Marketing

LeanData

If you attended the Dreamforce extravaganza last fall, you probably heard about the Tesla. It was impossible not to hear the chatter around the San Francisco convention halls about how Apttus was giving away a shiny new car. So mission accomplished for Apttus in raising its profile at the mammoth Salesforce event — where companies easily can get overlooked at the world’s largest software conference.

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Planning Your Content: The 3 Stages of the Buyer’s Journey

SnapApp

Two years ago, I was shopping for a new car. And like any modern shopper, I didn’t just show up to a dealership, walk around, and say, “I’ll take that one.” There were many stages to my shopping experience, and almost all of it took place online. First, I just started to browse different makes and models to see what was out there – what was appealing and suited me best.

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What a Car Giveaway Has to Do with Account-Based Marketing

LeanData

If you attended the Dreamforce extravaganza last fall, you probably heard about the Tesla. It was impossible not to hear the chatter around the San Francisco convention halls about how Apttus was giving away a shiny new car. So mission accomplished for Apttus in raising its profile at the mammoth Salesforce event — where companies easily can get overlooked at the world’s largest software conference.

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12 Recruiting Stats That'll Improve the Way You Hire [Infographic]

Hubspot

Looking for talented new folks to join your team? Nowadays, it's tough going out there for organizations that are trying to hire. In many cases, companies find themselves spending a whole lot of time and money on recruiting, while not getting quite the results they were looking for. If your team is on the lookout for new talent, there are a few things you'll want to consider.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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What a Car Giveaway Has to Do with Account-Based Marketing

LeanData

If you attended the Dreamforce extravaganza last fall, you probably heard about the Tesla. It was impossible not to hear the chatter around the San Francisco convention halls about how Apttus was giving away a shiny new car. So mission accomplished for Apttus in raising its profile at the mammoth Salesforce event — where companies easily can get overlooked at the world’s largest software conference.

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What a Car Giveaway Has to Do with Account-Based Marketing

LeanData

If you attended the Dreamforce extravaganza last fall, you probably heard about the Tesla. It was impossible not to hear the chatter around the San Francisco convention halls about how Apttus was giving away a shiny new car. So mission accomplished for Apttus in raising its profile at the mammoth Salesforce event — where companies easily can get overlooked at the world’s largest software conference.