Pepsi Exec Believes Marketing Has An Advertising Problem
Marketing Insider Group
FEBRUARY 3, 2016
Marketing has an advertising problem? The phrases digital marketing and advertising should be dumped. Ads are useless, polluting content. Traditional agency models are going to break. And the industry needs more disruption and innovation. Those were some of the bold and tough words PepsiCo exec Brad Jakeman had for marketing and agency professionals at the […].
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