Sun.Aug 02, 2020

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Your Guide to Choosing a B2B Data Provider

Zoominfo

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each.

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100 Types of Content: The Definitive Guide for Marketers via @MrDannyGoodwin

Search Engine Journal

Creating content in a variety of formats will help you reach a wider audience. Here are 100 types of content you can create, with examples. The post 100 Types of Content: The Definitive Guide for Marketers via @MrDannyGoodwin appeared first on Search Engine Journal.

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3 overlapping patterns of “no code” martech and the rise of marketing makers

chiefmartech

I’ve been fascinated with the rise of citizen developers in marketing empowered by a rapidly expanding landscape of “no code” tools for several years now. Momentum is growing, and while there’s some philosophical debate to be had around what is or isn’t a “no code” tool — versus any app that lets you create things without breaking into raw JavaScript or HTML5 — there’s no denying that the capabilities that marketers have at their fingertips to buil

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How Content Marketing Has Evolved

Search Engine Journal

Content marketing is always evolving. Tactics and tools and tips will change. Repeatedly. Monthly. But these century-old fundamentals remain relevant today. The post How Content Marketing Has Evolved appeared first on Search Engine Journal.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Top 2 Marketing Analytics Priorities for B2B Marketing Teams

B2B Marketing Analytics

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments. Scrutiny around marketing budgets and the asks for returns from the marketing spend (ROI) have only increased in the current times.

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Charting the Course to Your COVID-19 Recovery

B2B Marketing Directions

Two weeks ago, McKinsey & Company published an article discussing the steps that B2B company leaders should take to create an effective COVID-19 recovery plan. A post-COVID-19 commercial-recovery strategy for B2B companies identifies five components of a pandemic recovery strategy: Identifying pockets of potential revenue growth Adopting new go-to-market approaches to meet changed customer needs and expectations Doubling down on e-commerce Adapting pricing and/or offer configuration to suit

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August 2020 Mortgage Refinance Prospect List

US Data Corporation

The August 2020 mortgage refinance prospect list has been updated. The national average 30-year fixed interest rate mortgage continues to set new lows going into August. It now sits at a record-breaking 3.22% according to a survey of prominent lenders! On April 29th the Federal Reserve claimed to keep mortgage rates low for months to come. Our mortgage refinance prospect lists contain homeowners with high interest rates or adjustable rate mortgages, as well as the financial motivations that driv

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Putting the user first: why UX matters in B2B

BDB

Every customer wants to be able to find what they’re looking for quickly and easily – and B2B buyers are no different. However, 77% of B2B buyers said the last purchase they made was complex or difficult. What makes their journey different – and arguably more complex – is how they get there. With multiple stakeholders and tight budgets, B2B buyers have a longer and more complex experience than the average B2C buyer.

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From CMO to CRO – developing your career to fit the future of business

Ledger Bennett

As business strategy and success rely hugely on effective marketing, a Chief Marketing Officer is an invaluable member of any organisation. But the role is undergoing vast and continual transformation. With the increasing reliance on digital tools and automated processes, this shift has changes what and how businesses sell and has completely altered the traditional customer relationships and prospect nurturing process.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why It Pays to Double Down on Brand in a Recession

Terminus

During this crisis, we need to do things differently. . And in marketing, that means adopting a new mindset…. The creative mindset of an entrepreneur. On a recent LinkedIn Live episode, I caught up with Justin Keller , Vice President of Marketing at Terminus, who’s an expert in thinking outside of the marketing box. He recently attracted the second-highest single-day traffic to Terminus’ website….