ViewPoint
MARCH 5, 2015
'So far over the course of this series we’ve covered how marketing to non-lead outcomes, such as pipeline and nurture dispositions*, can substantially increase return on marketing programs. Yes, we have a problem in that sales has a tendency to ignore leads from marketing. Be that as it may, marketing is not exactly making use of the valuable data that results from their efforts either.
KoMarketing Associates
MARCH 5, 2015
'Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While my colleague Mike Pickowicz detailed some of the innovation in social media advertising earlier this year, new opportunities continue to arise. The latest evolution is with the advent of product ads.
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Writing on the Web
MARCH 5, 2015
'How do you avoid time-sucking traps when it comes to blog writing ? If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes. Yup. It happens to the best of us. You sit down with your coffee, open email, and an hour later still haven’t posted on your blog.
ANNUITAS
MARCH 5, 2015
'The job of a B2B Marketer is hard and continues to get harder when trying to keep up with today’s sophisticated buyer while obtaining and maintaining the skills needed to do our jobs effectively. Marketing enablement is not something most marketers have heard of…because most organizations don’t invest in it. I take that back, some organizations might have a quarterly marketing meeting, but that is to more synchronize marketing plans, not to train marketers or help teams develop skills to become
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Crimson Marketing
MARCH 5, 2015
'Image: courtesy of Dplus visuals. There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? Let’s look at 5 areas marketers need to consider in the marketing technology landscape that support a customer-centric marketing model. 1. Struggling to Adapt. “Over the past decade, consumers have transformed from being, as Mayur Gupta puts it, ‘tech-savvy to tech-dependent.’ And as a result
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
MARCH 5, 2015
'Author: Lizzy Funk Last week, I attended the MarketingSherpa Email Summit in Las Vegas. It was a great show, and marketers gathered to discuss the latest trends in email marketing. Since I am on the Demand Gen team at Marketo, this was right up my alley and I was thrilled to get some expert tips from email marketing thought leaders. One of the top takeaways I learned was from Jonah Berger, a professor at The Wharton School of Business, on Word of Mouth Marketing.
SugarCRM
MARCH 5, 2015
'The post Salesfusion Announces Carol O’Kelley as Chief Executive Officer appeared first on Salesfusion.
Hinge Marketing
MARCH 5, 2015
'With just 140 characters to work with, it’s somewhat surprising that Twitter has turned into such a marketing powerhouse. Yet, the fast-paced network has firmly solidified itself as an integral addition to any successful B2B social media marketing strategy. Much of Twitter’s appeal lies in the direct connection it allows between your firm and your target audience.
Hubspot
MARCH 5, 2015
'In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. How much better? Nearly 800% better. And, as you’ll see in the tables below, when it comes to ranking in search, publications -- that is, actual news sites -- still do it best. The inbound marketing movement, however, has helped bridge the gap that divides brands and publications.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KEO Marketing
MARCH 5, 2015
'Most marketers have long ago realized the advantage of making their web pages mobile-friendly, given the huge increase in the use of mobile devices. That’s how many people are now accessing your content, so it only makes sense that you would want to ensure that they have a good user experience. But for those who have been slow to implement a mobile-friendly web design, there is no longer any question about when this must be done.
Hubspot
MARCH 5, 2015
'No matter what your ecommerce strategy involves, gaining consumer confidence is crucial to achieving success in 2015. Unfortunately, there are no shortcuts: consumer confidence can only be earned through hard work, but it''s a whole heck of a lot easier when you use these three easy steps as your guide. Honesty. The first step to gaining consumer confidence is by accurately representing your products.
KEO Marketing
MARCH 5, 2015
'It’s here! The essential guide for marketers entitled “ How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI ” is now available from KEO Marketing. The days when business-to-business (B2B) marketers could treat search and display as two distinct and separate entities are long gone. Consider these statistics: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising. ( Specific Media ).
Circle Studio
MARCH 5, 2015
The post Native Advertising vs Traditional Advertising: The New Frontier appeared first on circle S studio.
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Content Standard
MARCH 5, 2015
Despite research pointing to the opportunities created by fully integrating sales and marketing departments, most professionals in those respective fields say they aren’t fully aligned with one another. Outside of the small percentage of businesses that have fully implemented sales and marketing team alignment, most organizations only benefit from a partial working relationship, if any.
The Freeman Company
MARCH 5, 2015
'New Data—Using Social Media Marketing to Amplify Events'
Marketing Insider Group
MARCH 5, 2015
'Brands used to be just for businesses. Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products. But then the internet happened. All kinds of information started moving around the world. Companies and governments and institutions became less important.
Convince & Convert
MARCH 5, 2015
'Image via BigStockPhoto.com. For too long, social’s contribution to business success has been ignored and undervalued. In this post, we are going to start changing that by walking through the steps necessary to finally measure social’s business impact and give social the credit it deserves. Inspired by Jay Baer’s post , I want to share with you how you can prove the value of social media with well-known tools and a little creativity.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Biznology
MARCH 5, 2015
'Search engine optimization in 2015 was just one of the topics in a fast-moving SEMrush Twitter chat that I was invited to recently on how to integrate SEO into the marketing mix. This was my first time as the guest on the SEMrush chat and it was a dizzying experience–hundreds of participants and thousands of tweets. I hustled to try to keep up with the pace, at one point missing one of the questions (which I figured out when other people started answering it), and I did my best to answer
EMagine B2B Blog
MARCH 5, 2015
'If you have been keeping up with what is trending in Web Design this year, one word (and many nicknames) keeps topping the list: parallax. For those unfamiliar with it, parallax is the shortened moniker for a scrolling technique implemented on a website. What started in video games has turned into the must-have feature for a new website. But, is parallax scrolling really all it’s cracked up to be?
Content Standard
MARCH 5, 2015
Since our beginnings in 2010, Skyword has studied the science and evolution of content marketing and storytelling, and how they impact the way people engage with brands in the digital age. Along the way, we’ve watched our clients grow to understand the power of storytelling—and quality storytellers. We recognize that brands today need both for a successful content strategy.
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