Thu.Dec 08, 2016

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What B2B Marketers Need to Know About AMP

KoMarketing Associates

Let’s face it; We’ve all been there, riding the subway trying fruitlessly to load a mobile page that takes FOREVERRRR. It’s an extremely frustrating experience, and, oftentimes, I give up all together – most users do. Slow loading mobile pages can drastically cut down on a site’s conversion rate and visitors. Accelerated Mobile Pages (AMP) are trying to solve for these issues, cutting mobile pages down to the bare minimum in order to improve overall performance and usability.

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30 Tips On Using Google Apps for SEO Nerds and Marketers

Marketing Insider Group

G Suite is a set of apps which includes Gmail, Docs, Drive and Calendar amongst others. However, you can use tools, plugins and the apps own features to enhance their functionality and raise levels of productivity within a business. These tips are perfect for beginner SEO practitioners to even the most seasoned marketing professionals. Here […].

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Welcome to Influencer Discovery!

Onalytica B2B

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

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Healthcare Marketing: Google’s Guide to Patient Recruitment

Marketing Insider Group

The healthcare industry is vast, featuring a variety of B2B and B2C organizations for which the marketing goals are different. While B2B healthcare companies such as EHR providers ultimately aim to increase leads from hospitals and other healthcare facilities, B2C healthcare organizations instead aim for increased patient recruitment. According to a recent Google webinar, the […].

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #1: Should you leave a Voicemail?

ViewPoint

Should you leave a voicemail? One of the best responses to this question that I have seen is from a somewhat dated (2015) article in Eyes On Sales in which the author asks: “How many callbacks do you get if you DON'T leave a voicemail?”. The following is from my favorite author (“New Sales. Simplified.” and “Sales Management. Simplified.”), Mike Weinberg: “Voice mail is a reality, and anyone in sales needs to deal with it.

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Men vs. women? Who should narrate your explainer video?

Biznology

Is there any reason to prefer a male or female explainer video narrator for tech-oriented videos? My answer has always been “not really.” However, Ben Lebay , a researcher at ConversionXL.com , has published a nice study of the perceived “trustworthiness” of male and female narrators, professional and non-professional. It’s called Which Type of Voice Actor Should You Use for Your Explainer Video?

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What B2B Marketers Need to Know About AMP

KoMarketing Associates

Let’s face it; We’ve all been there, riding the subway trying fruitlessly to load a mobile page that takes FOREVERRRR. It’s an extremely frustrating experience, and, oftentimes, I give up all together – most users do. Slow loading mobile pages can drastically cut down on a site’s conversion rate and visitors. Accelerated Mobile Pages (AMP) are trying to solve for these issues, cutting mobile pages down to the bare minimum in order to improve overall performance and usability.

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Who Will Win the War for TV Ad Dollars?

Contently

The cycle keeps repeating itself. A big TV event gets broadcast. Millions of people watch it. But then come the headlines: Numbers are down, again. They’re especially down among millennials, who now make up America’s largest generation. Network executives spin the news and make excuses, but behind closed doors, the thin smile they brave in front of reporters turns to a beset frown.

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In Sickness and In Health

Ambal's Amusings

We all need at least one friend to make us soup/rasam when we are sick. What if you are lucky enough to have both mushroom soup and sukku (dried ginger) milagu (black pepper) thippili (long pepper) rasam within a couple of days from 2 different friends? In my dictionary, that is kind of like winning … Continue reading In Sickness and In Health.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Better Content in Half the Time: Applying Scrum Principles to Content Marketing

Kapost

Let’s begin with a question: if someone told you they were, “moderately successful” or “minimally successful” at something, would you recommend that they do more of that thing in the near future? Probably not. Yet, according to recent research from The Content Marketing Institute and MarketingProfs , 70% of B2B marketers plan to produce more content in 2017, despite the fact that 75% of them deemed their overall content marketing approach moderately or minimally successful.

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How to Develop a Business Guest Post Program

Hinge Marketing

There are numerous benefits to guest blogging. Hinge’s research found that blogging is one of the most effective online marketing tools, right up there with SEO and web analytics. In fact, when done properly guest blogging is one of the most effective ways to reach new audiences, strengthen your reputation and build a critical collection of backlinks to your website.

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Foster Customer Relationships With Sprout’s Instagram Contact View & Engagement History

Sprout Social

Instagram empowers brands to distribute compelling media in a way that tells a story and engages consumers. For consumers, Instagram enables them to tag their location, join a communal conversation through hashtags and visually share their daily activities and interests. Because of its highly visual nature, many brands view Instagram as an extension of their print or display advertising efforts.

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How Millennials in the Workplace Are Revolutionizing Marketing

Content Standard

For young marketing professionals, a simple phrase might define their marketing approach: out with the old, in with the new. Today’s new wave of marketers and business leaders aren’t following in the footsteps of their older counterparts. In the eyes of Millennials in the workplace, baby boomers are stuck in the past, holding onto traditional marketing tactics that are quickly losing their effectiveness.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Impulsa las relaciones con los clientes mediante el Historial de interacciones y la Vista de contacto de Instagram de Sprout

Sprout Social

Instagram empodera a las marcas al ayudarlas a distribuir contenido multimedia convincente contando una historia e interactuando con los consumidores. Para los consumidores, Instagram les permite etiquetar su ubicación, unirse a una conversación comunitaria a través de hashtags y compartir visualmente sus actividades e intereses diarios. Dada su naturaleza extremadamente visual, muchas marcas ven a Instagram como una extensión de su trabajo de publicidad impresa o gráfica.

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How to Write the Perfect Marketing Email [Free Ebook]

Hubspot

From the subject line to the closing, there's a science to writing the perfect email. Include too many pictures, and your clickthrough rate may decrease. Write too much text, and your message may overwhelm your reader -- especially considering 48% of emails are opened on a smartphone. In our ebook, How to Write the Perfect Email , we'll walk you through the 14 key steps to optimize your marketing emails for opens, clicks, subscribers, and more.

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Impulse o relacionamento com clientes usando o Histórico de engajamento e a Visualização de contatos do Instagram, oferecidos pelo Sprout

Sprout Social

O Instagram permite que as marcas distribuam mídia convidativa de uma maneira que conte uma história e envolva os consumidores. Para os consumidores, o Instagram lhes permite marcar sua localização, participar de uma conversa comum usando hashtags e compartilhar visualmente suas atividades e interesses diários. Devido à sua natureza altamente visual, muitas marcas veem o Instagram como uma extensão de seus esforços de publicidade de impressão ou exibição.

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5 Steps to Run a Highly Effective Email Drip Campaign

LeadSquared

Let’s pick up where we left off, and talk more about Drip Marketing. But this time, more specifically about how you can set up truly effective email drip campaigns. In the last post , we discussed at length about what exactly drip marketing entails and several examples to inspire your own nurturing campaigns. But as Frank Herbert said, [perfectpullquote align=”full” cite=”” link=”” color=”” class=”” size=””]“ Ideas are a dim

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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A B2B Marketing Feast, Part 5/5: The Sweet Spot of Analytics and Reporting

Marsden Marketing

Welcome to the conclusion of our five part video series, “A B2B Digital Marketing Feast.” We hope you've left room for dessert! Deciding how to report for your clients is like deciding which desserts to serve after your big meal. Each guest has a unique palette, just like each client has different priorities. Understanding and appealing to those unique preferences is a sure way to get your reporting & analytics recipe just right.

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Wearables market outlook 2020: drivers and new markets

i-Scoop

Where is wearable technology heading and what can we expect from the wearables market? End 2015, IDC expected that the main drivers of the market would be the newer generations of smarter wearable devices, whereas until then mainly basic wearables were the most popular. Smart wearables are the next step in the Consumer Internet of […].

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Become an Expert on Google Shopping, Chapter 5: The 8 Best Tactics To Win at Bidding for Google Shopping

QuanticMind

In chapter five, we’ll cover the eight best ways you can master bidding for Google Shopping. Make sure the Product Listing Ads (PLAs) for your best products get the most traffic, prevent wasted spend and keep and eye out for the next chapter in our seven-part series. So, you’ve created a data feed for Google Shopping , you know how to keep it clean , you know how to optimize your Google Shopping feed , and you know how to best structure your Google Shopping accounts so each campaign is as

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The Evolution of Sales and Marketing Ops

Akoonu

Marketing and Sales Operations today are more than just plumbers. These roles typically started as tactical positions, performing tasks like database management, data hygiene, spreadsheet analysis and reporting preparation. But over the last 10+ years—in their respective departments — each has risen in prominence to support the increasing use of technology to drive business objectives and the desire for systems, processes and data to be integrated across departments.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Inside the Crystal Ball: Top Predictions for Corporate Brand Experiences in 2017

The Freeman Company

What brand marketers can expect to see next year

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Can Customer Data Platforms Have Decision Functions? Discuss.

Customer Experience Matrix

I’ve had at four conversations in the past twenty four hours with vendors who build a unified customer database and use it to guide customer treatments. The immediate topic has been whether they should be considered Customer Data Platforms but the underlying question is whether Customer Data Platforms should include customer management features. That may seem pretty abstract but bear with me because this isn’t really about definitions.

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10 Trends That Defined Digital Marketing in 2016

Adobe Experience Cloud Blog

Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. If you’re worried you might have missed something major this year, we have you covered.

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6 Steps to Save a Project That's Gone Off the Rails

Hubspot

No matter how much careful planning goes into a project, disaster can still strike when you least expect it. And when it does, it's important for project managers to know how to minimize the damage and keep the team moving forward. Sometimes, the signs are obvious: deadlines are being missed, your communication channels aren't keeping everyone on the same page, and team members are confused about the scope of their individual responsibilities.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Contently

As 2016 comes to an end, the media industry faces an uncertain future. Fake news has flooded Facebook, captivated the attention of people across the nation, and likely influenced a presidential election. A BuzzFeed report found that the top 20 fake news stories about the election were shared 1.4 million times more than the top 20 real news stories. While this huge disparity speaks to the nature of how Facebook presents content, it’s also indicative of a scary stat: Trust in mass media amon

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28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

For all of the greatness that the internet affords -- cute animal videos , GIFs , and interesting blogs -- I think its biggest downside is how distracting it can be. How many times have you sat down to work and been pulled into a pit of procrastination ? Perhaps you get absorbed in updates on social media, or maybe you click through Wikipedia trying to determine what exactly Gina Rodriguez’s first TV role was (it was on Law & Order ).

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Emotional Marketing: How to Supercharge Your Results

Vidyard

If you’re a marketer who’s done any dabbling in video, you likely already know all about how important emotion is in your video marketing. Throw in some awww-worthy puppies or use some slapstick Three Stooges humor and you’ve got it made. If you can get your viewers laughing or crying, you’ve probably hit the jackpot, right? Turns out, emotional marketing is a little more complicated.

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