Fri.Aug 26, 2016

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What Is an ROI Calculator?

Marketing Insider Group

Online calculators have grown up. No longer just for financial and real estate websites, and no longer just for calculating mortgage estimates and interest rates, web-based calculators are helping customers do the math in almost every industry. ROI (return on investment) calculators are becoming especially powerful tools for marketers today. This type of interactive content […].

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6 important data points to record on your customers

Biznology

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? How should you collect it? Contact Information. Regardless of whether your business is online, brick-and-mortar, or a hybrid of the two, you should be maintaining a database of your customers contact information.

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No Filter: DJ Khaled and the FTC’s Snapchat Problem

Contently

No one has been more influential to Snapchat culture than DJ Khaled. An Adweek cover story on the famous rapper deemed him the “King of Snapchat” in February. One month later, Emmanuel Seuge, senior vice president for content at Coca-Cola, called him the same in a cover story in Bloomberg Businessweek. As a result of DJ Khaled’s prolific snapping, an entire language has emerged in the digital lexicon: “bless up,” “another one,” and “major key”

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5 Things Marketers Can Learn From Man’s Best Friend

Adobe Experience Cloud Blog

Author: Katie Pope Happy National Dog Day! For all of you dog lovers out there, you know that today’s just another excuse to show our friendly canines some extra lovin’ Our furry companions hold a special place near and dear to our hearts. Simply put, they know exactly how to put a smile on our faces, whether they mean to do it or not. Affectionately named (wo)man’s best friend, dogs have a lot to offer us.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Build a Great Newsletter

Contently

Whether or not you believe blogging is dead , one relic of the early internet certainly isn’t: email. Email—and newsletters specifically—remains one of the most consistent ways to build a loyal audience, whether you’re a Fortune 500 company or a freelancer just getting started. On social media, your work is often lost in a sea of posts. Meanwhile, blogs have somewhat disappeared as people’s browsing behavior’s goes mobile.

More Trending

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Avoiding Content Errors: The 4 Steps to Ensuring Accuracy

SWZD

Here are four steps you can take to reduce the impact of content marketing mistakes. Finding and correcting mistakes is about more than just fixing commas. It is a necessary part of checking that your content stays on-message.

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#SproutChat Recap: Social Content & Engagement

Sprout Social

Social media managers are often trying to increase social audience engagement. Testing and measuring content and post types across social networks is the best way to see what resonates with your audience. However, there are some proven tactics that tend to garner the best results. This week at #SproutChat , we discussed what content strategies work best for each popular social network.

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Digital transformation at the AARP, from old to new

chiefmartech

Had your fill of millennial marketing articles lately? Even the millennials themselves are like, “Don’t you marketers have anything else to talk about? Let me eat my drone-delivered Domino’s pizza in peace.” So it was refreshing to connect with Gaurav Bhatia , vice president of digital strategy for AARP Services and head of digital for Influent50 , a full-service marketing agency that’s a division of AARP Services, to talk about marketing technology applied in the s

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My “NEW” Favorite Content Marketing Video Could Save Your Life

DivvyHQ

Ok… I just watched a video on Facebook, had a little cry based on my own guilt, and quickly realized that I need to put the previously scheduled “ My Favorite Content Marketing Video ” weekly post on hold. This video is more important. Sorry Michael Brenner. The cast of the reality Youtube series @SummerBreak partnered with AT&T’s “It Can Wait” campaign in an exclusive video for Teen Vogue to ask teens whether or not they use their phones while driving.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Better Salesforce Reports with Cross Filters

LeanData

It’s the beginning of a new quarter. And that means it’s time to reorganize our Accounts. We need to select new targets and cut down the number of Accounts each rep owns. My sales manager always has the same request. He needs me to identify which of our non-customer Accounts have an existing open Opportunity and which ones do not. That helps him make good strategic decisions as we define our new priorities going forward over the next three months.

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Can You Stay Agile as Your Agency Grows? 5 Tips for Scaling Up

Hubspot

I t's a priority for almost every agency to scale up and attract larger and more prestigious clients, as well as the best talent. And change is inevitable as you grow, and it should be embraced, but how do you make sure you remain agile while scaling from a small to a medium-size agency, or from medium to a large one? How to Grow and Still Keep Your Agency Agile.

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Better Salesforce Reports with Cross Filters

LeanData

It’s the beginning of a new quarter. And that means it’s time to reorganize our Accounts. We need to select new targets and cut down the number of Accounts each rep owns. My sales manager always has the same request. He needs me to identify which of our non-customer Accounts have an existing open Opportunity and which ones do not. That helps him make good strategic decisions as we define our new priorities going forward over the next three months.

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Facebook’s Political Media Machine, and 5 Other Stories We’re Reading

Contently

Here’s what you missed while you were taking way too much pleasure in the fact that Rihanna can’t wink … The Ringer: Europe Is on a Mission to Tame Silicon Valley. Selected by Joe Lazauskas, editor-in-chief. Who’s excited to read about antitrust law?! Before you scroll past this and read whatever Dillon chose (probably something about Facebook), give this story a chance.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Better Salesforce Reports with Cross Filters

LeanData

It’s the beginning of a new quarter. And that means it’s time to reorganize our Accounts. We need to select new targets and cut down the number of Accounts each rep owns. My sales manager always has the same request. He needs me to identify which of our non-customer Accounts have an existing open Opportunity and which ones do not. That helps him make good strategic decisions as we define our new priorities going forward over the next three months.

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How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework

Hubspot

The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic -- which is an absolutely wonderful thing. That said, SEO is very much a rich get richer game. So what happens if you are the poor in this scenario? How can you break into the top 10?

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Crafting the Perfect Social Posts – Part 2

LEADership

If you know what you’re doing, social media can be a great thing for your business. The trick is to really understand the spirit of each site and tailor your posts accordingly. Last week I looked at best practices for LinkedIn, YouTube, Vine, Instagram, and blogging – you can find that post here if you missed it the first time around. This week, I’ll be finishing up by talking about Facebook, Twitter, Pinterest, tumblr, and Snapchat, and the techniques covered in this handy infographic from mycl

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