Mon.Oct 12, 2015

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Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe

KoMarketing Associates

This past week, members of our team participated in U.S. Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas. In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption.

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My Top Content Marketing Predictions For 2016

Marketing Insider Group

Well it’s that time of year again. Yes, it’s my birthday today! But that’s not what I’m going to write about. No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I have done my own predictions post every year as well.

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Does agile marketing need to include technology?

Biznology

Because agile marketing derives from agile development, some marketers have it pigeon-holed for technical tasks only. They understand using agile marketing for a website redesign or developing a phone app, but not for creating everyday marketing materials. The truth is that agile marketing applies to anything you do where you can get feedback. Do a little bit, see how it works, decide what to do next–that’s the agile marketing way.

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The Top 9 Ways To Increase Your Reach With Paid Social

Marketing Insider Group

In recent years, organic reach for top social networks has consistently declined. For marketers this is bad news, and it’s one of the top challenges that’s keeping us up at night. How can you get more eyeballs and reach for your social media content? One of the most effective ways to do this is through social media advertising. With targeted ad campaigns, you can promote your content to ensure it reaches the audience you want to target.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Account-based Marketing: It’s Time to Flip

Lattice

“Ever stop and wonder if everything you know about B2B marketing is wrong?” That’s the question on the top of Sangram Vajre ‘s mind. And it should be. Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. And it should be at the top of your mind too. ABM is the hot topic among B2B marketers right now.

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HBR and Marketo Team Up: The Marketing Org for the Digital Age

Adobe Experience Cloud Blog

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. It is a challenge. Small, nimble teams? Scrums? You name it, we have researched or tried it. That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster.

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Industrial Marketing Plan: A 3-Phase Approach

Industrial Marketing Today

As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task. My preferred way is what I call the 3-phase […] The post Industrial Marketing Plan: A 3-Phase Approach by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

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Go Big—9 Questions to Ask Yourself When Marketing to the Enterprise

Adobe Experience Cloud Blog

Author: Phillip Chen Are you ready to go big? At some point, a high-growth company will make the strategic decision to start marketing to the enterprise. This decision can’t, however, be made lightly as marketing to the enterprise can be a whole different animal from marketing to small-to-medium-size businesses (SMBs). At Marketo, enterprise companies are defined as companies that have 3,000+ employees and $500M+ in annual revenue.

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Switching Things Up – Why You Should Try Flipping Nurture Campaigns

SugarCRM

Nurture campaigns don’t always need to get stronger over time. The traditional nurture campaign, as the name implies, warms up (or nurtures) prospects by starting off light and giving / asking for more and more over time. For example, you might start with a short article before sharing a longer, gated resource before asking recipients to attend a webinar before offering a demo.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The intersection of marketing and software comes to life in London

chiefmartech

I’ve been thinking a lot about the parallels between marketing and software development lately. Certainly there is a tremendous amount of marketing software that marketers are applying in their profession. But the relationship between these two fields has become more entangled than that. The illustration at the top of this post is a sketch of two models, each a Venn diagram of three overlapping spheres.

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How to Create Memorable, Shareable Emails [Infographic]

Hubspot

When was the last time you received a promotional email that made you smile, laugh, or really think? When was the last time you liked one so much that you forwarded it to a colleague, friend, or family member? For most of us, this happens very rarely. Most consumers say the promotional emails they receive are forgettable -- and definitely not worth passing on to others.

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Creating B2B Magic Every Day

SnapApp

Any B2B marketer knows there’s no magic to creating great content. It takes consistent effort across the entire team. But there is often a spark of imagination that happens in the beginning of the process: When big ideas turn into real campaign options and an electricity lights up the entire team. And your team acts as one unit to deliver a campaign with results you can all be proud of.

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What Does Content Technology’s Declining Importance Mean for Marketers?

Content Standard

Right now, content technology is the most important marketing solution out there. Eighty-five percent of marketers rate content as important, beating out SEO at 70 percent and CRM at 68 percent, according to a September survey from Spear Marketing Group. The future holds a much different outlook, though. Those same marketers are forecasting a downgrade in content’s performance in the coming year.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Content development—follow the money

E-Spirit

A study funded by the CMO Club and IBM indicates that content development will make up the largest portion of the marketing budget. However creating new and exciting content is not all. How does that valuable content get efficiently shared across all channels?

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The marketer’s solution to ad blocking

Blend Marketing

Widespread ad blocking represents another massive nod to inbound marketing. Ad blocking is a hot topic right now. By allowing ‘content blockers’ on iOS 9 , Apple have paved the way for mass ad blocking.

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Getting to Know the Person in Audience Personas

Content Standard

About a month ago, I attended Content Marketing World where one of the keynote speakers was English actor and comedian John Cleese. Cleese made us laugh quite a bit during his speech, but he also left us with something to think about beyond his jokes. He encouraged us all to slow down, relax and “stay contemplative” in order to be more creative.

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AdAge Ranks Freeman as a Top B-to-B Agency

The Freeman Company

Also ranked as the largest B-to-B experiential marketing agency in the United States.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Master the Art of the Upsell

Convince & Convert

Image via BigStockPhoto.com. Much like the old saying that compares new friends to silver and old friends to gold, current customers are often your best customers. Unless you’re a monopoly or a bloated government agency, logic dictates that you must strive to keep your current clients happy. After all, the only thing that spreads faster than good news is a bad reputation.

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These Brands are Proving How Effective Periscope Can Be

Hubspot

When Periscope, the live streaming video app, came out earlier this year with the hefty support of its newly connected parent company, Twitter, everyone in the marketing world had to pause to take notice. In some cases, we stopped there, labeling it yet another flash-in-the-pan flavor of the month social app. But others of us dipped our toes in the live streaming waters and still others jumped in feet first.

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What Jay Z Can Teach You About Building a Brand

Convince & Convert

Love him or hate him, you can’t deny that Jay Z is a super savvy businessman with a hint of swagger—maybe a bit more than a hint. (I’m in the love camp, myself.) As a musician, he boasts a record-breaking discography and sold-out tours—including a recent mega tour with wife Beyoncé, which was filmed for HBO. His entrepreneurial projects over the years have included streaming music service Tidal , the 40/40 Club chain of lounges, ownership in several sports teams, the Rocawear clothing line, and

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Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark

Hubspot

The amount of content created and shared on the internet these days is huge. And by huge, I mean mind-bogglingly huge. Every single minute , more than 200 million emails are sent, more than 72 hours of video are uploaded to YouTube, and more than 220,000 photos are shared on Instagram. Not to mention the 2.5 million pieces of content that are shared on Facebook.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.