Fri.Sep 09, 2011

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22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. Google calls their search results “Universal Search” and blends listings from all types of content it gathers from crawling the World Wide Web.

SEO 69

Infographic of the Week: The NEW Marketing Trifecta [INFOGRAPHIC]

Ad Your Comment Here

For this week’s infographic by Flowtown, we take a look at the digital space of marketing. Check out how companies are utilizing Mobile Devices, Social Media, and Email to promote themselves. Infographics social media infographic infographic of the week Marketing

How Social Media Overtook Legacy Media

Sazbean

How Social Media Overtook Legacy Media. On September 3rd, 1786, a man from Peter’s Creek, Pennsylvania wrote to his local newspaper, commenting that “I see by your last paper that you have not been crammed with news.&# The Pittsburgh Gazette had been printing the news since July 29th of that same year, but Gilbert Gichen was the first to have his comments on the newspaper published for other readers to see. In the New Media era (social media, blogging, online journalism), Gilbert Gichen’s contribution seems somewhat trivial. How the Switch to New Media Impacted Business.

Cable 64

Wake Up: Your Customer Does Not Want to Be Your Friend

Conversionation

Words are extremely important. word that was playing in my mind all week is ‘social’ Since the advent of “social media&# , it often seems as if we believe that marketing, and by extension even society, has become more ‘social’. Don’t think so. Businesses are not social. They just realize that if they don’t listen [.].

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Twitter SEO? Think Twylah.

WindMill Networking

Every person or business has probably had that “Aha!&# moment when they see their tweet show up in a Google Alert.  Of course, with Google Realtime Search probably relaunching with Google+ data to replace tweets , your tweets may not appear on Google but are still being indexed by all of the other search engines. Yes, there is. It’s called Twylah. How far down is my twylah account?

SEO 43

Laugh and Learn with Find New Customers | Episode 43 – Tribute to Steve

Fearless Competitor

Did you hear the President talk last night about spending hundreds of billions to address the depressed economy? Someone should tell him to tune into Laugh and Learn instead. It should put a smile on every face. In his weekly B2B marketing show, Jeff Ogden of Find New Customers ([link] shares a key marketing lesson using wit and humor. Some awesome and remarkable people here.

The 2 questions on every buyer’s mind

Chris Koch

At any moment in time, C-level executives are looking for answers to two questions: What should I be doing right now? What should I be preparing to do in the future? We need to create a mix of these two types of thought leadership content to maintain strong relationships with their target audiences. Here’s why: Marketers who do this are more successful. In ITSMA’s Thought Leadership Survey, marketers with formal thought leadership processes segment their ideas this way 95% of the time. Among those who parse ideas, most split the pie in half between two types of ideas: Aspirational. Practical.

Savvy Week in Review - Sept 9th

Savvy B2B Marketing

Another week gone by. Sometimes it's hard to say where those days go - especially when you're busy. This week gave many of us pause, however, when we learned that our virtual community had suffered a tragic loss with the sudden passing of Trey Pennington. Our thoughts and prayers go out to his family. Enjoy your weekend to the fullest. Hidden Friction: The 7 Silent Killers of Conversion.

An engineering visionary found his place on the web, and in our hearts

grow - Practical Marketing Solutions

It is almost too much to bear to report that another dear friend, and social media marketing titan, has passed away. Imad Naffa, a consistently joyful and inspiring presence on Twitter, died Tuesday, according to a Fresno newspaper account. Imad and I had known each other for about two years and I had previously featured him on a blog post called “ A Tweet Fit for a Queen.&# And I love that.

5 Ways to Make Your Customers Love You

Hubspot

This is a guest post written by Samir Soriano, the director of marketing at ReTargeter who enjoys helping, learning, and doing. Great customer service has your order ready for you when you walk in, greets you by your first name, and gives you a friendly smile when you leave. It makes previous, current, and potential customers feel good when they think about you. Step this up a notch! ” 3.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days

It's All About Revenue

by Jesse Noyes | Tweet this When you succeed, it’s important to give back, right? And should that be limited purely to the physical world? Or does this rule apply to virtual currency as well? Recently, we experimented with a new gaming/social media experiment. We partnered with social stock market EmpireAvenue to run a contest. The rules were simple : Over a 10-day period we asked people to fill out an entry form on our Facebook page (the form was unlocked when you “liked” us), and we would award one person 200,000 Eaves (EmpireAvenue’s virtual currency) per day. And it was a success. Facebook.

Find New Customers Fan of the Month – Joe Large

Fearless Competitor

B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Joe Large. According to Linkedin, Joe is the Indiana Branch Manager at Atlas Sales and Rentals in Indianapolis, IN. He also has a personal website, JoeLarge.com and is on Twitter at @jaclarge. Go Irish!).

Choose Your B2B Social Media Words and Metrics Wisely

Social Media B2B

Today’s shared B2B social media posts can show you some new ways of managing your online marketing to connect with your target audience, measure your success, run your social profiles more efficiently and start a blog with the correct things in mind. There are also some writing tips from Hemingway thrown in for good measure. Better understanding of what you are doing and why, along with solid writing, will get further than you are today in your social media marketing. Any other recent articles come across your screen that helped show you the path to truth and justice? Continue reading.

Social Media needs a Mantra, and this should be it.

The New Strategist

We’ve never seen a business environment like this before. How will your mind choose to approach it? started this day by listening to a playlist I hadn’t heard in a long time on the way to the office this morning. Two or three songs in to the mix, I heard something mind blowing. It was a song that’s been in my collection since its album was released in 2001. Ten years ago. Make it better.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Facebook Tests Friend Filters to Challenge Google+ Circles

Hubspot

A couple of weeks ago, we discussed Facebook's new feature that allows users to modify the visibility of their Facebook posts to make them viewable to particular groups of people. The new sharing options enable users to, on a message by message basis, choose whether content should be public, only viewable to friends, or viewable to a custom group of people. What's a Friend List?". Smart Lists.

Leading Experts Share Strategies on How to Grow a Business

Sazbean

Learn how to grow a business, leverage opportunities and increase profits from leading experts at The Business Growth Summit , a free, online event, September 12 through September 23. Register free! Sarah is proud to be included among experts like Chris Brogan, Mitch Joel, Guy Kawasaki, Peter Kim and more. Each speaker will share their thoughts via a 5-15 minute video. Register today !

Friday Wrap-Up: This Week in B2B Marketing Tips

B2B Lead Blog

More Cheese, Less Whiskers No pressure to click, but John Jantsch writes that this just might be the essence of “one of the most profound marketing lessons you’ll ever get.” In this post he touches on a few highlights of his interview with veteran copywriter, Dean Jackson, and illustrates the importance

Hey Internet Industry! Enough Already!

Biznology

Image via CrunchBase. Recently, the news has been filled with the latest comings and goings (and speculation around who’s next) among some of the Internet space’s heavyweights, starting with the A-list blogger Michael Arrington of TechCrunch. In In case lost your scorecard, here’s a recap: OUT – Michael Arrington of TechCrunch – The TechCrunch founder (and start-up maker or breaker) recently sold his platform to AriannaOL. He pushed just far enough to get officially fired. Don’t worry, he’ll land on his feet, as will the top end of the TC editorial crowd. back to relevance. Irreverent?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Algorithms & Blues in the Obscurocratic Empire

B2B Marketing Unplugged

This week my youngest son started high school. In an age where  self-esteem is considered a core metric of eduction systems everywhere, many high schools hold welcome parties or special orientation days for freshmen and their helicopter parents. They They give out elaborate packages of information but. naturally, the only thing in the package any of the kids really cares about is the timetable. . And there it is. . Can you figure this out? I can’t figure this out. My kid can’t figure this out. We looked through the package for a decoder ring. This timetable makes me sad.

Google Predicts 15% of Black Friday Searches Will Be Mobile [Data]

Hubspot

Now that the final days of summer are over, retailers are busy decorating to prep for the busy holiday shopping season. (I know what you're thinking; holiday talk already? ) But when planning your marketing strategy , programs, and campaigns, it's important to take a step back and look at how consumers are using their mobile and tablet devices to drive in-store and on-device purchases.

Another Dreamforce 2011 Recap #DF11

Sales Intelligence View

Dreamforce 2011 was an amazing event. With over 40,000 registered attendees, this marked a new milestone for Salesforce’s annual conference in San Francisco. We had an excellent time meeting with our customers that have InsideView embedded into their CRM and met a ton of new people that wanted to know more about how our application can help drive sales and marketing efforts. WooHoo Insiders!!

Is Cold Calling Dead?

Modern B2B Marketing

by Patrick Donnelley Like most sales professionals, I started my sales career in a job that required me to pick up the phone and cold call prospects in my territory.  Leaving hundreds of voicemails and being consistently hung up on isn’t anyone’s favorite thing, but the sense of accomplishment from picking up the phone and getting someone interested in your product or service makes it all worth it.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The 2 questions on every buyer’s mind

Chris Koch

At any moment in time, C-level executives are looking for answers to two questions: What should I be doing right now? What should I be preparing to do in the future? We need to create a mix of these two types of thought leadership content to maintain strong relationships with their target audiences. Here’s why: Marketers who do this are more successful. In ITSMA’s Thought Leadership Survey, marketers with formal thought leadership processes segment their ideas this way 95% of the time. Among those who parse ideas, most split the pie in half between two types of ideas: Aspirational. Practical.

INFOGRAPHIC: Future of Paid Search

Client Bridge

From KISSMetrics, here's an infographic that shows the current state of paid search and where it's going. View Original Article

A B2B Perspective of Dreamforce

ANNUITAS

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining.  I mean, who doesn’t like Will.i.am, Cake (thank you to Silverpop ), Metallica and more parties that one can possibly handle. Oh yeah, there were a ton of user sessions too. This was my fourth Dreamforce, and I’d like to offer some observations from the perspective of someone who lives in the B2B marketing & sales space. Observation 2:  Marketing Automation is Alive & Well.

How to Fix a Fragmented Customer Experience

Hubspot

Communications used to be just marketing's job. Today, customers interact with your company through a number of different channels and departments. So how do you make sure prospects have a consistent experience from the moment they first look at your website to the day they become a customer and eventually (hopefully) a brand advocate? Marketing. What is the typical path to conversion? Sales.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

The Science Of Social Media Marketing

eB2Bleads

In my experience marketing falls into two main categories, measureable and non-measureable. You can’t measure it, blue-sky, looks fancy, sounds great, can’t really tell what leads, sales and loyalty it actually generates kind. The scientific approach that looks at the facts and reality of marketing and its impact on leads, sales and loyalty to maximise your businesses growth kind.

Bing-Powered Search Takes 4% of Google's Market Share [Data]

Hubspot

A year ago, a big change occurred in the search engine market. Microsoft's Bing started to power the organic search results for Yahoo search. And in the past 12 months, the two Bing-powered search engines have gained 4% of the search engine market share in the United States. This data comes to us thanks to the newest Experian Hitwise report. This is up from 24.56% a year ago. So what?

The Science Of Social Media Marketing

eB2Bleads

In my experience marketing falls into two main categories, measureable and non-measureable. You can't measure it, blue-sky, looks fancy, sounds great, can't really tell what leads, sales and loyalty it actually generates kind. The scientific approach that looks at the facts and reality of marketing and its impact on leads, sales and loyalty to maximise your businesses growth kind. Watch below.