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PWB MARKETING BLOG SEPTEMBER 9, 2011  22 Effective SEO Tips to Optimize Your B2B Website Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. Google calls their search results “Universal Search” and blends listings from all types of content it gathers from crawling the World Wide Web. | | SAZBEAN SEPTEMBER 9, 2011 How Social Media Overtook Legacy Media How Social Media Overtook Legacy Media. On September 3rd, 1786, a man from Peter’s Creek, Pennsylvania wrote to his local newspaper, commenting that “I see by your last paper that you have not been crammed with news.&# The Pittsburgh Gazette had been printing the news since July 29th of that same year, but Gilbert Gichen was the first to have his comments on the newspaper published for other readers to see. In the New Media era (social media, blogging, online journalism), Gilbert Gichen’s contribution seems somewhat trivial. How the Switch to New Media Impacted Business. | IT'S ALL ABOUT REVENUE SEPTEMBER 9, 2011 Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days by Jesse Noyes | Tweet this When you succeed, it’s important to give back, right? And should that be limited purely to the physical world? Or does this rule apply to virtual currency as well? Recently, we experimented with a new gaming/social media experiment. We partnered with social stock market EmpireAvenue to run a contest. The rules were simple : Over a 10-day period we asked people to fill out an entry form on our Facebook page (the form was unlocked when you “liked” us), and we would award one person 200,000 Eaves (EmpireAvenue’s virtual currency) per day. And it was a success. Facebook. | | | | | | | |
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CONVERSIONATION | FRIDAY, SEPTEMBER 9, 2011 Wake Up: Your Customer Does Not Want to Be Your Friend
Words are extremely important. word that was playing in my mind all week is ‘social’ Since the advent of “social media&# , it often seems as if we believe that marketing, and by extension even society, has become more ‘social’. Don’t think so. Businesses are not social. They just realize that if they don’t listen [.]. MORE >> -
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 9, 2011  Is Cold Calling Dead?
by Patrick Donnelley Like most sales professionals, I started my sales career in a job that required me to pick up the phone and cold call prospects in my territory. Leaving hundreds of voicemails and being consistently hung up on isn’t anyone’s favorite thing, but the sense of accomplishment from picking up the phone and getting someone interested in your product or service makes it all worth it. Each of us has a war story about that prospect we chased for a year who finally answered the phone and agreed to a meeting. CSO Insights has the average at more like 1 in a 1000. MORE >> -
FIFTH GEAR ANALYTICS | FRIDAY, SEPTEMBER 9, 2011 B2B Marketing Analytics: Miscommunication Can Lead to Faulty Conclusions
If you’re a marketer working with an analytics team, it’s likely you are providing input for and/or reviewing the output of different types of analysis. It’s critical that you communicate your requirements clearly, check for understanding, and request that all assumptions and business rules are clearly stated in all output. It’s easy to misinterpret and misuse data when definitions and rules are unclear. Here are 3 tips for communicating and clarifying requirements MORE >> -
AD YOUR COMMENT HERE | FRIDAY, SEPTEMBER 9, 2011  Infographic of the Week: The NEW Marketing Trifecta [INFOGRAPHIC]
For this week’s infographic by Flowtown, we take a look at the digital space of marketing. Check out how companies are utilizing Mobile Devices, Social Media, and Email to promote themselves. Infographics social media infographic infographic of the week Marketing MORE >> -
SALES INTELLIGENCE VIEW | FRIDAY, SEPTEMBER 9, 2011  Another Dreamforce 2011 Recap #DF11
Dreamforce 2011 was an amazing event. With over 40,000 registered attendees, this marked a new milestone for Salesforce’s annual conference in San Francisco. We had an excellent time meeting with our customers that have InsideView embedded into their CRM and met a ton of new people that wanted to know more about how our application can help drive sales and marketing efforts. After a lot of planning on our booth and theme, it all came down to the actual event and seeing if we were able to execute as well as we wanted. Turns out we did a bit better than expected. WooHoo Insiders!! MORE >>
- The 2 questions on every buyer’s mind CHRIS KOCH | FRIDAY, SEPTEMBER 9, 2011
- Just Another SEO Manifesto ENGAGE | FRIDAY, SEPTEMBER 9, 2011
- Laugh and Learn with Find New Customers | Episode 43 – Tribute to Steve FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 9, 2011
- Social Media needs a Mantra, and this should be it. THE NEW STRATEGIST | FRIDAY, SEPTEMBER 9, 2011
- 5 Ways to Make Your Customers Love You HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
- An engineering visionary found his place on the web, and in our hearts GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, SEPTEMBER 9, 2011
- Find New Customers Fan of the Month – Joe Large FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 9, 2011
- Leading Experts Share Strategies on How to Grow a Business SAZBEAN | FRIDAY, SEPTEMBER 9, 2011
- Google Predicts 15% of Black Friday Searches Will Be Mobile [Data] HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
- Algorithms & Blues in the Obscurocratic Empire B2B MARKETING UNPLUGGED | FRIDAY, SEPTEMBER 9, 2011
- 12 steps to Ads that work (and prove they do) INBOUND MARKETING AUTOMATION BLOG | FRIDAY, SEPTEMBER 9, 2011
- How to Fix a Fragmented Customer Experience HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
- 12 steps to Ads that work (and prove they do) INBOUND MARKETING AUTOMATION BLOG | FRIDAY, SEPTEMBER 9, 2011
- Friday Wrap-Up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, SEPTEMBER 9, 2011
- Savvy Week in Review - Sept 9th SAVVY B2B MARKETING | FRIDAY, SEPTEMBER 9, 2011
- Choose Your B2B Social Media Words and Metrics Wisely SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 9, 2011
- A B2B Perspective of Dreamforce ANNUITAS GROUP | FRIDAY, SEPTEMBER 9, 2011
- Facebook Tests Friend Filters to Challenge Google+ Circles HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
- Breaking the Marketing Manipulation Madness Model LEAD VIEWS | FRIDAY, SEPTEMBER 9, 2011
- Bing-Powered Search Takes 4% of Google's Market Share [Data] HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
- Hey Internet Industry! Enough Already! BIZNOLOGY | FRIDAY, SEPTEMBER 9, 2011
- The 2 questions on every buyer’s mind CHRIS KOCH | FRIDAY, SEPTEMBER 9, 2011
- The Science Of Social Media Marketing EB2BLEADS | FRIDAY, SEPTEMBER 9, 2011
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