These were some of the questions asked recently at the #profschat back on September 16 th by @MProfsEvents and the good folks @MarketingProfs. During the one-hour “tweetchat” that occurs every Friday from 12-1pm EST, there was a great dialogue on the definition, the need and the value of Thought Leadership. If you write a personal blog or help manage your company’s, you already know the value that blogging can provide as a tool for Thought Leadership. ve been discussing the need for Content Strategy in B2B Marketing for some time now. They determine what is important. Content Marketing MORE >>

Many people are concerned with how their email looks and the size of their database; but these are the exactly the wrong things to worry about. By focusing on size and looks, you are missing the bigger picture. Much like the great Northern Pikes Song, She Ain’t Pretty , most email campaigns are not pretty, they just look that way. That is because what actually makes them pretty works against the whole purpose of the email. cannot tell you the number of times that clients will say to me that they want to play more with the graphics. When in doubt, always go one level higher. You decide MORE >>

Image by Will Lion via Flickr In my recent article, Buyerology: The New Science of Understanding Buyer Behavior, I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age.  MORE >>

“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem is, your buyer’s process is not built on your email or your phone. According to research, buyers only engage with companies directly during the last 40% of their research process. We are only willing to engage with you on our terms and timetable. MORE >>

Over the course of the last few years of presenting data about Twitter , I've been asked a few common questions that, at the time, I didn't have the data to answer. One of the most common questions asked has been regarding click-through-rates (CTR). started by analyzing the length of 200,000 link-containing tweets as well as the CTR the links in those tweets generated. calculated CTR as the number of clicks on a link divided by the number of followers the user had when he/she tweeted it. What I found was a little surprising. The takeaway here is pretty straightforward. Connect with HubSpot MORE >>