Thu.Nov 17, 2011

Trending Sources

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. What drew me to Metavana like a moth to a flame? A few things: I believe the problems in this space are not just smart Engineering problems. That itself puts us in a category of one.

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12 Ways to Avoid Being a Dork on Twitter

Webbiquity

Note: a version of this original post appeared previously on the B2B Twitterer of the Year (B2BTOTY) blog. If you regularly read blogs like this, you’re probably already a Twitter pro. This post will be review for you. But, you also almost certainly come across new followers and others who haven’t attained your level of expertise. You know the type. You may want to pass this along as needed. Complete your Twitter bio. You’ve got 160 characters to tell the world who you are, what you do, who you do it for, what you’re passionate about. Plus a link. Use it. Use your real picture. Then see tip #6.

Just Say No to Marketing Advice

Digital B2B Marketing

All Marketing Advice Should Include a Disclaimer Your strategy is your direction; it should never be prescriptive. The strategy you develop should be unique to your business, an outgrowth of the challenge or opportunity you are facing and the environment surrounding your target audience. The problem is, marketing advice is prescriptive. All of this advice is prescriptive. So own your own strategy!

Book Review of Ruth Stevens’ Maximizing Lead Generation

Biznology

Image by shutterhacks via Flickr. like to do book reviews once in a while on Biznology, and this one was a natural because I know Ruth Stevens and I know her expertise in B2B marketing, so I needed to pore over her book, Maximizing Lead Generation ,  for tips–and I found them. Her voice comes through when you read this book, which you’ll enjoy, but it is the content that matters.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Just Say No to Marketing Advice

Digital B2B Marketing

All Marketing Advice Should Include a Disclaimer Your strategy is your direction; it should never be prescriptive. The strategy you develop should be unique to your business, an outgrowth of the challenge or opportunity you are facing and the environment surrounding your target audience. The problem is, marketing advice is prescriptive. All of this advice is prescriptive. So own your own strategy!

78 Tweetable Moments From Social Media Plus #SMPlus

B2B Marketing Insider

Returning from a conference I always have that crazy buzzing going on in my head. You hear so many great stories, meet so many great people and then I always try to spend some time processing it all and deciding what actions I am going to take. This week I attended the Social Media Plus conference in downtown Philadelphia, PA and for the second year in a row, the organizers of the event did an amazing job bringing together some of the best minds in social media in both the speakers and the attendees. Serve. Don’t Sell. via @jasonfalls). What is the ROI of social media? Forrester Study.

GM Uses Google Plus for News Distribution to Media

Junta 42

Idea today from Mary Henige , director of social media and digital communications for General Motors, from the 2011 Midwest Social Media Summit. General Motors uses Google+ to distribute the right news to the right groups of people. Step 1: Set up your Google+ Brand Page ( Here is General Motors’ Google Plus Page ). Step 2: Set up your circles (journalists, bloggers, staff, etc.).

Making the Short List: How to Drive Top-of-Mind Awareness

Marketing Craftmanship

The Key to Making the Short List. For most companies, there is no way to predict when a prospect will purchase their product or engage their services. Sales cycle management is particularly challenging for B2B firms, and for professional services firms in particular, where top-of-mind awareness (getting people to remember you)  is a critical part of business development.

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Come Together.the Best of Collaboration

Savvy B2B Marketing

COLLABORATE: to work jointly with others or together especially in an intellectual endeavor (source: Merriam-Webster). If you've followed our blog this week, you've noticed we've got collaboration on the brain. Truth is, as a group of independent freelancers who interact almost daily to produce the Savvy B2B Marketing blog, the concept of collaboration is never far from our minds. Read on! Surprising Things We've Learned in Two Years of B2B Blogging. Keeping Content Fresh: 7 Ideas for Group-Managed Blogs. Savvy Speaks: Collaboration Tools That Rock.

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The Buyer's Lament: What Your Prospects Really Want

Jill Konrath's Fresh Sales Strategies Blog

If you're finding it harder and harder to set up meetings with with potential buyers, you're not alone. Sales prospecting isn't easy these days. But the real problem is that most sellers don't understand how their prospects are evaluating their attempts to get in. This lack of understanding is the root cause of most prospecting failure. Enjoy! The Buyer's Lament. will not talk with you today.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences

Modern B2B Marketing

by Maria Pergolino So, if you know me you know I am pretty thrifty. like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on unnecessary extras. As part of this I have built up a pretty big list of freebies that I thought I would share. Now, keep in mind that for most of these you need to be a professional marketer. Website Magazine.

There’s More to Pipeline Metrics Than Leads

B2Bbloggers

Many marketing organizations use lead volume as the primary way they evaluate program effectiveness.  This metric is too limiting.  Here’s a common scenario to help illustrate why marketing organizations need to use metrics beyond lead volume when evaluating program effectives and marketing’s contribution. The cost per lead for Camelot is $5/lead and it is $15/lead for Excalibur.  Program. 75,000.

How to Optimize a PDF for Search

Hubspot

The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms. However, there is plenty of content such as case studies, FAQs, fact sheets, and brochures that aren't very suitable for lead generation and can benefit from being ungated and readily available in organic search. Steps to Optimize a PDF for Search. 1.)

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Marketing Automation Selection: Finding a Future-Safe Vendor

Customer Experience Matrix

Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it. wrote yesterday about building a requirements document to define the features you'll look for. But you also need a vendor who will support your long-term success. Here are some ways to identify a “future-safe” vendor. Financial strength: it's not enough to just survive.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Loaded for Book. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn” {growtoons

Catvertising: The new wave of business tools

Ad Your Comment Here

This is completely awesome: Goofball Catvertising

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The Ultimate Guide for Mastering Long Tail Search

Hubspot

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords? For example: Head term: unicorn. Why Target Long Tail Keywords?

Using LinkedIn for business: best practices – II

EMagine B2B Blog

This is the second of a four-part series aimed at helping our readers understand how best to use LinkedIn for their companies’ benefit.  It assumes some beginning familiarity with LinkedIn, but nothing approaching proficiency.  The next part will appear here in 2 weeks. In the first installment of this series, I showed you how to [.]. B2B Web Strategy Social Media

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

20 Ways to Increase Content Visibility on the Top 4 Social Networks

Sazbean

With all the content and information cluttering the web, it’s a constant struggle to get people’s attention online. And with so many different social media channels available to marketers, it’s difficult to make your content truly  stand out. As soon as you follow a few hundred Twitter users, a few hundred Twitter users are inundating your Twitter feed with information that may or may not pertain to you. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages?

Find New Customers welcomes its newest client

Fearless Competitor

Find New Customers is pleased to announce our newest client, Silverpop – who has hired us for a new white paper and guest blog contributions. Silverpop  joins other great clients like Act-On Software, Haller-Zaremba Insurance, and Keyedin. The latter company has retained the services of Find New Customers to help them design and deploy a best-practices demand generation program for their fast-growing software company. What’s interesting in how different companies find results from Find New Customers. Not only are we great writers, but we know how to market content.

Integrate Value Marketing & Selling with CRM & Marketing Automation

The ROI Guy

Easy integration of value marketing & selling tools with CRM and marketing automation systems is essential to properly connect, engage and sell to today’s more empowered, skeptical and frugal buyers. With this integration, intelligence can be shared and leveraged, campaigns can be better targeted, and prospects can be better nurtured and engaged. integration Value Marketing Marketing Automation Value Selling CRM XcelLive

Companies Relying on Online Lead Generation Are 2X More Profitable [Data]

Hubspot

Most marketers these days recognize that inbound marketing is a critical component of lead generation. But did you also know it's also a proven strategy for a company's profitability ? recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Source: Hinge Research Institute. YouTube.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Becoming Sally Part Two – Get to the Point

B2B Marketing Unplugged

Last week we talked about the first step toward becoming the Sally Field of B2B email marketing. Other than not letting sales people write email, the primary take-away was to think about how and where the message is being consumed, whether it’s a newsletter, solicitation or webinar invitation. That’s Sally Step One. Today, step two, is about actually getting to the point. Ignore that.

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Mad Marketing TV premiers now!

Fearless Competitor

The show I host goes live today. Mad Marketing TV , sponsored by Act-On Software premiers now. It’s my interview with Adele Revella of the Buyer Persona Institute. – Part 1. You’ll find new shows at madmarketing.tv and YouTube  every Thursday at 9am PT/ noon ET. “Mad Marketing TV is an excellent show” Jim Burns, CEO of Avitage. No show. MadMarketingTV

B2B Marketing: How Your Target Audience Thinks & Remembers

B2B Ideas @ Work

The Internet has changed how our brains process and remember information; so, in order to influence your target audience’s B2B buying behavior, you must work within the confines of how our brains’ functionality. BtoB Magazine recently developed a very important webinar for B2B marketers on this topic, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers.” ” How Your B2B Target Audience Thinks Because of search engines and social networks, people process and remember information very differently than they have in the past.

My Love for Magazines Lies Bleeding

B2B Memes

MUD day 17: There are days, perhaps when my inner curmudgeon breaks through my usual resistance, when I’m convinced that magazines, as a useful format, are truly dead. Yes, it may just be me or my desperation for a topic in this month of mandatory daily blogging. Ask me tomorrow and I may feel more hopeful. But what has me worried is my oddly sour reaction to this Folio article on magazine design. A few years ago I would have been vitally interested. Now it just seems irrelevant. It’s not just the paper version of magazines I’m pessimistic about, but the very concept.

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Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Aligning Sales and Marketing – Why It’s Not Working and What to Do About It

Fearless Competitor

B2B Demand Generation | Aligning Sales and Marketing – the Importance of Elephants. Each day I hear the drumbeat… Align sales and marketing for revenue results. One problem: The message is wrong and is not working. Marketing and Sales are as far apart as ever in most firms. At one of  Find New Customers clients the marketing team complained about the lack of cooperation from sales. In the book at left, Chip and Dan Heath share insights on how to effect change when change is hard – like aligning two very different groups in your company. It makes sense. And it is not specific.

Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. Building on demand for its Fight Frugalnomics movement, an initiative to arm sales and marketing with value-focused sales and marketing tools , Alinean added several new customers including NetSuite, IGT, Falconstor, Palo Alto Software, Xirrus and Lifesize. Inc 5000 Pisello Alinean Eloqua

FAQ 4

3 Ways to Waste Money on Online Advertising

Hubspot

When executed properly, leveraging paid marketing opportunities to a limited degree can help to complement a business' inbound marketing efforts. Display ads, for instance, can be a great way to promote your content and drive visitors to your website for conversion. Advertising on The New York Times , for example, is pretty sexy. Unless you're doing it wrong. Mistake #1: No Guidance.

The Great British Business Show 2011

Tomorrow People

Want to outflank your competition, generate leads and sales and grow your online reputation? If you happen to be going to attending The Great British Business Show , join us at this seminar to learn about how to apply inbound marketing which uses a “pull” approach to marketing. How to Get Married to New Prospects in 90 Days with Inbound Marketing. Friday, 18th November 2011. Venue?

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

How to Save Ecommerce Sales With Abandoned Cart Emails

Hubspot

Ecommerce sites lose out on many potential sales simply because customers abandon their carts in the middle of shopping, and it’s not always because they’re no longer interested in purchasing the product (although that might be true in some cases). great way to recover these customers without investing a lot of cost and effort is through the deployment of abandoned cart emails.

How Much Is Too Much?

Fearless Competitor

B2B Demand Generation | Guest Post by Henry Fitzerald. As customers , we hate logging into our email and seeing that we’ve received 19. Henry Fitzgerald. messages in the past three days from Preston’s Dry Cleaners. That’s just not acceptable. How do you know if your business is using its email marketing campaign effectively? Are people using the coupons you’ve sent out?

Is Social Media All About The Money?

Sales Prospecting Perspectives

Who dictates the value of the social media, the market or the social media? continue to read about the growing importance of a social media strategy within your company’s overall marketing plans. It has come to the point of if you’re not, Linking In, Digging, Stumbling spacebooking, myfaceing and OrangeCupping, you are seen as a dinosaur. (I made up OrangeCupping - you know you were about to look it up.). Throughout time the media’s financial intentions have always been questioned. You usually don’t see anything bad about General Electric on NBC because GE owns NBC.

VIDEO: Strategic Sales Advice

Client Bridge

From Entrepreneur.com, here's a short video in which sales training expert Grant Cardone shares an idea for finding new customers. Grant will be available today at 3PM EST for a live online Q and A on Entrepreneur.com. View Original Article

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.