The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms. However, there is plenty of content such as case studies, FAQs, fact sheets, and brochures that aren't very suitable for lead generation and can benefit from being ungated and readily available in organic search. This type of content is frequently published in PDF form, and as an important part of your inbound marketing strategy , it should get the same SEO treatment as everything else you publish. Steps to Optimize a PDF for Search. Pretty easy, right? MORE >>

by Maria Pergolino So, if you know me you know I am pretty thrifty. like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on unnecessary extras. As part of this I have built up a pretty big list of freebies that I thought I would share. Now, keep in mind that for most of these you need to be a professional marketer. Each site should share what qualifications are required to receive the freebie. Free Marketing Magazines: Call me old school, but I still read marketing magazines to stay up-to-date on the latest marketing news. MORE >>

Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it. wrote yesterday about building a requirements document to define the features you'll look for. But you also need a vendor who will support your long-term success. Here are some ways to identify a “future-safe” vendor. Past innovations: a history of advanced thinking shows the vendor understands marketers’ needs and suggests they'll adapt well to the future. But it's not just about being first: no one company has all the good ideas. MORE >>

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. If you haven't started integrating long tail keywords into your search strategy or you're not sure it's the right move for your site, here's the what, why, and how of long tail search. MORE >>

Welcome our guest blogger, Justin Champion, who is a Marketing Consultant with Search Mojo, a dedicated search engine marketing agency. He works with new prospects to determine the best fitting search marketing solution to achieve their goals. He also is … Continue reading → MORE >>