Thu.Sep 29, 2011

Trending Sources

9 attributes of the best thought leadership content

Chris Koch

Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes? Visionary. It’s best to address a problem before customers realize that it’s a problem. Provocative. The best thought leadership pieces are bold and attack conventional wisdom. Differentiated. No “me too” ideas allowed. Relevant. Timely. Has a narrative. Demonstrates mastery.

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11 Twitter Tips for Building Business Relationships

PWB Marketing Blog

More and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement. If you don’t follow the norms, you can be a turn off – losing your chance at building a relationship with a prospective customer. Know the norms on Twitter.

Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. So I’m always on the lookout for new research and insights into how to magnify their effectiveness. That's why this study from IDG Connect caught my eye. The first cover was a standard, common cover design with a title and author name.

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How to Create Custom Tabs for Facebook Business Pages

Hubspot

With over 800 million active users, Facebook can be a powerful channel for your business , no matter what you sell. Coca-Cola's Facebook page is a great example (make sure to click "more" if you're checking it out) of a company that effectively uses custom tabs. So, how do you create your own custom Facebook tabs? Turns out it's not as difficult as you might think. Connect with HubSpot

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Kate will join Jeff Cutler to discuss content curation at this year’s BlogWorld LA

Ad Your Comment Here

Jeff Cutler and Kate will be doing a joint panel discussion on Content Production at this years BlogWorld LA conference in early November. Talk details are below. Content Curation: New tools, new opportunities and new situations to consider. Whether you’re a blogger, a business or a journalist, curating content has become much easier in the past several years. You can register here.

14 Tweetable B2B Social Media Marketing Statistics

Social Media B2B

Statistics are popular with B2B marketers, since they can be used for so many things. Here are some recent stats that can help your cause with your social media adoption, or to use in your next presentation. We have also made these stats easy to share with your network by including a tweet button next to each one. If there are any other recent stats that help make the case for what you are doing in social media for your B2B company, let us know in the comments below. Marketers and Experience. 1. 73% of CEOs Think Marketers Lack Business Credibility ( source ). 2. Budgets. 3. Blogging. source ).

3 Sites to Showcase Your Personal Brand

Junta 42

I  had the opportunity to sit through another great Drew Davis presentation at the Niche Digital Conference this week. I don’t know how Drew finds the time to test and review online technology like he does, but he found a couple places I wasn’t aware of for building your personal brand online. Here they are. Here is the About.me Page for Joe Pulizzi. About.me. caught onto About.me

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A Dip Into Sales Data vs. Sales Intelligence

Sales Intelligence View

Sales Data vs. Sales Intelligence. Sales Data may be defined as the quantifiable facts and figures about prospects, including company and contact details as well as financials, that can be pulled from a variety of editorial or user-contributed sources. Essentially, sales data is exactly how it sounds: it’s just data. phonebook is a book of data. textbook is a book of data. Sales 2.0

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Tweets, Links, Circles and Likes: Necessity or Luxury for B2B.

Marketri

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Online Sales Leads Seen Needing Improvement

Fearless Competitor

B2B demand generation | The need for leads. Check out this from MarketingCharts. 94% say generating new leads needs help. When asked to rate how much (or if at all) five key areas of their company site need improvement, respondents were most likely generating new sales leads needed some level of improvement (94%). This was followed by building a sense of community amongst customers (92%), providing relevant product information (89%), tracking and reporting on unregistered/anonymous users (87%), and tracking and reporting on current/registered users (81%). ” Dan McDade, Pointclear.

7 Awesome New Mobile Marketing Infographics

Hubspot

As a follow up to the July blog post featuring 11 Mind-Blowing Mobile Marketing Infographics, we've kept our ear to the ground in order to bring more of the best to you. How Are Smartphones Being Used? This Tatango infographic was created by using a range of data culled via the Pew Research Centers , Internet and American Life Project. Inside the World of Android Usage. Text Message Spam.

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A Practical Strategy to Increase the Value of Your Blog

Sazbean

The value of a website or blog, or any other business for that matter, is derived from its earnings or free cash flows before interest, taxes, depreciation and amortization—a term referred to as EBITDA in the professional sector. Therefore a web property’s value is predicated on its earnings, multiplied by a factor X called an earnings multiplier that is derived from similar transactions in the recent past. . For example, if a similar blog sold for four times its earnings couple months ago, there is a good chance you can count on a similar multiple when putting a value on your web property.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

E-Quip Blog: Preparing for Another Possible Downturn

E-Quip

While the news outlets were abuzz last week about renewed concerns of another recession, many questioned whether the last one had really ever ended. But among engineering, architectural, and environmental firms, many

Unlocking the content dungeon

Earnest about B2B

As B2B marketers begin to plan for 2012, brows are being furrowed, heads are being scratched and a problem is beginning to rear its ugly head. “We’ve just not got enough content.” ” Or as the more astute marketers are saying: “We’ve just not got enough GOOD content.” ” Whilst this is often true, it’s surprising how many businesses  when they start digging, would actually find a rich vein of content – often squirelled away across their business – which no-one seemingly knew about. Kind of like a content dungeon. Ask Sales.

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Why Are We Still Sending Bad Direct Mail? Part 1

B2B Marketing Unplugged

Even postal strikes aren’t what they used to be. Sure, there are picket lines, barrels full of burning (what do they burn, anyway?) stuff and a much emptier recycling bin, but the payoff wasn’t there. It used to be that the end of the strike was a bit of a postal Christmas morning. Beloved magazines,  postcards and letters from absent friends appeared and, for those of us who actually read junk mail, well it was a pretty great day. Both pieces feature clever custom comic-style characters, neither was followed up in any way, and both were profound wastes of wood cellulose. An ebook.

5 Things You Must Have Before Starting an SEO Campaign

Biznology

Search engine optimization is an important online marketing strategy that improves a website’s presence in the search engines and online overall. Like any other marketing strategy, prep work is important. In order to implement a successful SEO campaign, it’s important to first have the following five things: Dedication. SEO is a long term marketing strategy that takes a lot of time to implement and monitor. While many companies start out with the best of intentions, they are quick to throw in the towel when they don’t see results as fast as they would like to. Slow and steady wins the SEO race.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Google+ business accounts sharpen focus with new adds

EMagine B2B Blog

Last month, we posted a heads-up in connection with the limited release of Google+, to suggest that B2Bs start thinking about how they’ll make use of this new functionality when it becomes available to them. Well, time passes, and some of those early adopters are making extensive use of Google+ already …chief among them Ford, [.]. B2B Web Strategy Social Media

Top Selling Mistakes According to Buyers (must-watch video)

Fearless Competitor

Do you ever wonder why some of the most innovative businesses in the world FAIL while other mediocre ones succeed? Think about it for a moment. Some attribute success to luck or timing. Others think that success depends on who you know or how well connected you are. But the fact of the matter is business success comes down to one thing: Sales. The reason so many great businesses fail is because they simply never learned how to sell. While others, which may have inferior products and services, do know how to sell and that makes all the difference. Watch the first video now. know I sure did.

Video: The Biggest Mistakes Sellers Make

Jill Konrath's Fresh Sales Strategies Blog

If you’re an entrepreneur, salesperson at a growing company or in charge of a sales team,  check this out right now.    Mike Schultz, president of RAIN Group and bestselling author of Rainmaking Conversations , just released a new free video series that focuses on how to: Overcome the unique challenges of selling in an entrepreneurship. Avoid the most common sales mistakes entrepreneurial sellers make. Best communicate the value of your product/service. Lead masterful sales conversations that result in new business  It’s worth your time to watch.

B2B All Day, Every Day: Are We Reaching Social Media Overload?

B2B Ideas @ Work

“I had this guy leave me a voicemail at work, so I called him at home, and then he emailed me to my BlackBerry, and so I texted to his cell, and now you just have to go around checking all these different portals just to get rejected by seven different technologies. It's exhausting.” ” - He’s Just Not That into You. Exhausting is an understatement. In today’s B2B marketing world, it’s imperative to stay on top of all forms of communication to keep your various professional relationships in check. But how much is too much? Excuse me? Get real.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Forget About Hot Leads. It’s Cold Leads that Make the Difference.

The Point

When sales teams need marketing to help them make their numbers, the natural response is to go fishing for hot leads. This requires a constant re-loading of the sales funnel with new, expensive leads. Note: the source for this statistic wasn’t quoted, so if someone from Marketo reads this, feel free to provide any source reference in the comments.]. The lesson in all this?

Stop Wasting Time on Marketing: 7 Easy Tricks

Hubspot

Being a marketer is stressful. The demands and the never-ending list of priorities seem relentless. Something has to give. As marketers, one of the most powerful things we can do to be better is giving back some time to ourselves. Getting time back essentially happens as the result of two actions. The first is removing marketing tactics from a strategy. Tricks for More Efficient Marketing. 1.

9 attributes of the best thought leadership content

Chris Koch

Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes? Visionary. It’s best to address a problem before customers realize that it’s a problem. Provocative. The best thought leadership pieces are bold and attack conventional wisdom. Differentiated. No “me too” ideas allowed. Relevant. Timely. Has a narrative. Demonstrates mastery.

Can You Have Entrepreneurial Journalism without Entrepreneurs?

B2B Memes

In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”. You might object to the ethical aspects of combining editing with marketing or sales, or to the excessive workload. I don’t. It’s what entrepreneurial journalism requires. But what I do object to is this—AOL expects its editors to be entrepreneurial without actually being entrepreneurs.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Free Facebook Ads

Client Bridge

Earlier this week, Entrepreneur.com reported that Facebook will offer $50 of free click-throughs on ads on the site. The program is intended to help small businesses by encouraging them to advertise during the recent economic downturn. With 800 million users, Facebook is a platform that can help small businesses retain customers, build brand awareness and attract new business. Our goal is to give small businesses a boost by helping them find customers the best way possible -- through recommendations from friends," Sheryl Sandberg, Facebook CFO. Chamber of Commerce.

5 Ways to Analyze Landing Page Data to Generate More Leads

Hubspot

Ever wonder how a landing page you created months ago is performing today? Marketers have a tendency to focus on whatever new initiatives they are launching in the moment, forgetting about older initiatives that may still be generating results. While new campaigns are important, don't let last month's hard work fall by the wayside. Start tracking the long tail value of your landing pages!

Fathom E-commerce Webinar Coming September 29th

Fathom

“E-commerce Holiday Success: 107 Tips for Results that Matter.” ” Thursday, Sept 29, 2011. 1-2PM. Learn More & Download the Accompanying Whitepaper. Be Sociable, Share! Tweet. Events

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47% of Marketers Test Time of Day for Email Sends [Data]

Hubspot

Reaching subscribers at the right time can be the difference between getting your emails clicked and having them ignored. And the only certainty in determining the optimal time to send is by testing. Email Campaign Elements Routinely Tested to Optimize Performance. Marketing Takeaway. In your testing, consider trying out times you wouldn't think are optimal for email. Connect with HubSpot

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.