Thu.Sep 29, 2011

Trending Sources

9 attributes of the best thought leadership content

Chris Koch

Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes? Visionary. It’s best to address a problem before customers realize that it’s a problem. Provocative. The best thought leadership pieces are bold and attack conventional wisdom. Differentiated. No “me too” ideas allowed. Relevant. Timely. Has a narrative. Demonstrates mastery.

Best 77

11 Twitter Tips for Building Business Relationships

PWB Marketing Blog

More and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement. If you don’t follow the norms, you can be a turn off – losing your chance at building a relationship with a prospective customer. Know the norms on Twitter.

10 Examples of Check-The-Box Marketing

B2B Marketing Insider

Are your marketing activities aligned to business objectives or a list of “cool” ideas? Does your annual review include numbers, percentages and charts or paragraphs of subjective self-assessment? Does your weekly status meeting start with a dashboard view of progress toward your annual goal or a list of action items? All your updates on social channels are promotional. Image Source.

Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. So I’m always on the lookout for new research and insights into how to magnify their effectiveness. That's why this study from IDG Connect caught my eye. The first cover was a standard, common cover design with a title and author name.

Paper 55

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How to Create Custom Tabs for Facebook Business Pages

Hubspot

With over 800 million active users, Facebook can be a powerful channel for your business , no matter what you sell. Coca-Cola's Facebook page is a great example (make sure to click "more" if you're checking it out) of a company that effectively uses custom tabs. So, how do you create your own custom Facebook tabs? Turns out it's not as difficult as you might think. Connect with HubSpot

What It Means To be An Influencer. Online.

Leader Networks

Who knew the topic of online influence could be so exciting and, well, complex? Apparently, Social Media Today did when they assembled a panel for their “Best Thinkers Series” which is a weekly discussion style webinar moderated by expert journalist Maggie Fox. I was fortunate to participate in this event with Megan Berry, marketing manager from Klout. Pulling together a vendor and a practitioner is no easy task – as online influence was discussed as a concept- what does it all mean, straight through to how does one achieve it on and offline. Context matters with online influence.

14 Tweetable B2B Social Media Marketing Statistics

Social Media B2B

Statistics are popular with B2B marketers, since they can be used for so many things. Here are some recent stats that can help your cause with your social media adoption, or to use in your next presentation. We have also made these stats easy to share with your network by including a tweet button next to each one. If there are any other recent stats that help make the case for what you are doing in social media for your B2B company, let us know in the comments below. Marketers and Experience. 1. 73% of CEOs Think Marketers Lack Business Credibility ( source ). 2. Budgets. 3. Blogging. source ).

2012 Revenue – Making It Happen vs. Hoping It Happens

Fearless Competitor

B2B Lead Generation | Ensuring You Make Your Number in 2012. The folks from CSO Insights  and 3FORWARD did a webinar by this title recently. The key lesson was that, for 2012 planning, what you do today is critical. The investments you make today pay dividends next year. Jim Dickie, CSO Insights. Here are some of their conclusions: Sales quotas keep going up and up – faster than ever. For instance, over 9 out of 10 companies raised quotas in 2011.). Product advantages are no longer adequate. Face facts, you’ve just been commoditized.). Do we know who our best prospects are?

3 Key Ingredients for Business Social Media Success

B2B Marketing Traction

There are three critical success factors business owners should think about when considering investing in social media marketing. presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. 1. Be Strategic. An important part of the marketing persona is understanding your buyers. Survey them and ask.

A Dip Into Sales Data vs. Sales Intelligence

Sales Intelligence View

Sales Data vs. Sales Intelligence. Sales Data may be defined as the quantifiable facts and figures about prospects, including company and contact details as well as financials, that can be pulled from a variety of editorial or user-contributed sources. Essentially, sales data is exactly how it sounds: it’s just data. phonebook is a book of data. textbook is a book of data. Sales 2.0

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Kate will join Jeff Cutler to discuss content curation at this year’s BlogWorld LA

Ad Your Comment Here

Jeff Cutler and Kate will be doing a joint panel discussion on Content Production at this years BlogWorld LA conference in early November. Talk details are below. Content Curation: New tools, new opportunities and new situations to consider. Whether you’re a blogger, a business or a journalist, curating content has become much easier in the past several years. You can register here.

3 Sites to Showcase Your Personal Brand

Junta 42

I  had the opportunity to sit through another great Drew Davis presentation at the Niche Digital Conference this week. I don’t know how Drew finds the time to test and review online technology like he does, but he found a couple places I wasn’t aware of for building your personal brand online. Here they are. Here is the About.me Page for Joe Pulizzi. About.me. caught onto About.me

Sites 24

Online Sales Leads Seen Needing Improvement

Fearless Competitor

B2B demand generation | The need for leads. Check out this from MarketingCharts. 94% say generating new leads needs help. When asked to rate how much (or if at all) five key areas of their company site need improvement, respondents were most likely generating new sales leads needed some level of improvement (94%). This was followed by building a sense of community amongst customers (92%), providing relevant product information (89%), tracking and reporting on unregistered/anonymous users (87%), and tracking and reporting on current/registered users (81%). ” Dan McDade, Pointclear.

7 Awesome New Mobile Marketing Infographics

Hubspot

As a follow up to the July blog post featuring 11 Mind-Blowing Mobile Marketing Infographics, we've kept our ear to the ground in order to bring more of the best to you. How Are Smartphones Being Used? This Tatango infographic was created by using a range of data culled via the Pew Research Centers , Internet and American Life Project. Inside the World of Android Usage. Text Message Spam.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Tweets, Links, Circles and Likes: Necessity or Luxury for B2B.

Marketri

Link 20

Forget About Hot Leads. It’s Cold Leads that Make the Difference.

The Point

When sales teams need marketing to help them make their numbers, the natural response is to go fishing for hot leads. This requires a constant re-loading of the sales funnel with new, expensive leads. Note: the source for this statistic wasn’t quoted, so if someone from Marketo reads this, feel free to provide any source reference in the comments.]. The lesson in all this?

Paper 13

E-Quip Blog: Preparing for Another Possible Downturn

E-Quip

While the news outlets were abuzz last week about renewed concerns of another recession, many questioned whether the last one had really ever ended. But among engineering, architectural, and environmental firms, many

A Practical Strategy to Increase the Value of Your Blog

Sazbean

The value of a website or blog, or any other business for that matter, is derived from its earnings or free cash flows before interest, taxes, depreciation and amortization—a term referred to as EBITDA in the professional sector. Therefore a web property’s value is predicated on its earnings, multiplied by a factor X called an earnings multiplier that is derived from similar transactions in the recent past. . For example, if a similar blog sold for four times its earnings couple months ago, there is a good chance you can count on a similar multiple when putting a value on your web property.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

5 Things You Must Have Before Starting an SEO Campaign

Biznology

Search engine optimization is an important online marketing strategy that improves a website’s presence in the search engines and online overall. Like any other marketing strategy, prep work is important. In order to implement a successful SEO campaign, it’s important to first have the following five things: Dedication. SEO is a long term marketing strategy that takes a lot of time to implement and monitor. While many companies start out with the best of intentions, they are quick to throw in the towel when they don’t see results as fast as they would like to. Slow and steady wins the SEO race.

Unlocking the content dungeon

Earnest about B2B

As B2B marketers begin to plan for 2012, brows are being furrowed, heads are being scratched and a problem is beginning to rear its ugly head. “We’ve just not got enough content.” ” Or as the more astute marketers are saying: “We’ve just not got enough GOOD content.” ” Whilst this is often true, it’s surprising how many businesses  when they start digging, would actually find a rich vein of content – often squirelled away across their business – which no-one seemingly knew about. Kind of like a content dungeon. Ask Sales.

Why Are We Still Sending Bad Direct Mail? Part 1

B2B Marketing Unplugged

Even postal strikes aren’t what they used to be. Sure, there are picket lines, barrels full of burning (what do they burn, anyway?) stuff and a much emptier recycling bin, but the payoff wasn’t there. It used to be that the end of the strike was a bit of a postal Christmas morning. Beloved magazines,  postcards and letters from absent friends appeared and, for those of us who actually read junk mail, well it was a pretty great day. Both pieces feature clever custom comic-style characters, neither was followed up in any way, and both were profound wastes of wood cellulose. An ebook.

Top Selling Mistakes According to Buyers (must-watch video)

Fearless Competitor

Do you ever wonder why some of the most innovative businesses in the world FAIL while other mediocre ones succeed? Think about it for a moment. Some attribute success to luck or timing. Others think that success depends on who you know or how well connected you are. But the fact of the matter is business success comes down to one thing: Sales. The reason so many great businesses fail is because they simply never learned how to sell. While others, which may have inferior products and services, do know how to sell and that makes all the difference. Watch the first video now. know I sure did.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Google+ business accounts sharpen focus with new adds

EMagine B2B Blog

Last month, we posted a heads-up in connection with the limited release of Google+, to suggest that B2Bs start thinking about how they’ll make use of this new functionality when it becomes available to them. Well, time passes, and some of those early adopters are making extensive use of Google+ already …chief among them Ford, [.]. B2B Web Strategy Social Media

B2B 5

Video: The Biggest Mistakes Sellers Make

Jill Konrath's Fresh Sales Strategies Blog

If you’re an entrepreneur, salesperson at a growing company or in charge of a sales team,  check this out right now.    Mike Schultz, president of RAIN Group and bestselling author of Rainmaking Conversations , just released a new free video series that focuses on how to: Overcome the unique challenges of selling in an entrepreneurship. Avoid the most common sales mistakes entrepreneurial sellers make. Best communicate the value of your product/service. Lead masterful sales conversations that result in new business  It’s worth your time to watch.

Stop Wasting Time on Marketing: 7 Easy Tricks

Hubspot

Being a marketer is stressful. The demands and the never-ending list of priorities seem relentless. Something has to give. As marketers, one of the most powerful things we can do to be better is giving back some time to ourselves. Getting time back essentially happens as the result of two actions. The first is removing marketing tactics from a strategy. Tricks for More Efficient Marketing. 1.

B2B All Day, Every Day: Are We Reaching Social Media Overload?

B2B Ideas @ Work

“I had this guy leave me a voicemail at work, so I called him at home, and then he emailed me to my BlackBerry, and so I texted to his cell, and now you just have to go around checking all these different portals just to get rejected by seven different technologies. It's exhausting.” ” - He’s Just Not That into You. Exhausting is an understatement. In today’s B2B marketing world, it’s imperative to stay on top of all forms of communication to keep your various professional relationships in check. But how much is too much? Excuse me? Get real.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Revenue Marketer Rockstar - Live Event (Toronto)

OnPath

Are you a Revenue Marketing Rockstar? Over 2000 marketers are attending the Marketo ‘Revenue Rockstar’ Tour and will rock their way to marketing stardom. Price : Free Date : Tuesday October 11, 2011 Time : 2pm - 5pm (presentations); 5pm - 7pm (reception) Location : Pantages Hotel, Toronto ( directions ) Registration : [link]. Who should attend? What's in it for me? value).

9 attributes of the best thought leadership content

Chris Koch

Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes? Visionary. It’s best to address a problem before customers realize that it’s a problem. Provocative. The best thought leadership pieces are bold and attack conventional wisdom. Differentiated. No “me too” ideas allowed. Relevant. Timely. Has a narrative. Demonstrates mastery.

Can You Have Entrepreneurial Journalism without Entrepreneurs?

B2B Memes

In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”. You might object to the ethical aspects of combining editing with marketing or sales, or to the excessive workload. I don’t. It’s what entrepreneurial journalism requires. But what I do object to is this—AOL expects its editors to be entrepreneurial without actually being entrepreneurs.

Free Facebook Ads

Client Bridge

Earlier this week, Entrepreneur.com reported that Facebook will offer $50 of free click-throughs on ads on the site. The program is intended to help small businesses by encouraging them to advertise during the recent economic downturn. With 800 million users, Facebook is a platform that can help small businesses retain customers, build brand awareness and attract new business. Our goal is to give small businesses a boost by helping them find customers the best way possible -- through recommendations from friends," Sheryl Sandberg, Facebook CFO. Chamber of Commerce.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

5 Ways to Analyze Landing Page Data to Generate More Leads

Hubspot

Ever wonder how a landing page you created months ago is performing today? Marketers have a tendency to focus on whatever new initiatives they are launching in the moment, forgetting about older initiatives that may still be generating results. While new campaigns are important, don't let last month's hard work fall by the wayside. Start tracking the long tail value of your landing pages!

Fathom E-commerce Webinar Coming September 29th

Fathom

“E-commerce Holiday Success: 107 Tips for Results that Matter.” ” Thursday, Sept 29, 2011. 1-2PM. Learn More & Download the Accompanying Whitepaper. Be Sociable, Share! Tweet. Events

47% of Marketers Test Time of Day for Email Sends [Data]

Hubspot

Reaching subscribers at the right time can be the difference between getting your emails clicked and having them ignored. And the only certainty in determining the optimal time to send is by testing. Email Campaign Elements Routinely Tested to Optimize Performance. Marketing Takeaway. In your testing, consider trying out times you wouldn't think are optimal for email. Connect with HubSpot