With over 800 million active users, Facebook can be a powerful channel for your business , no matter what you sell. Facebook business pages are becoming more customizable , and with page tabs, Facebook makes it possible to pull in your own custom content alongside the generic Facebook tabs like "wall," "info," and "activity stream." As a marketer, this allows you to create a much richer user experience with custom tabs. Coca-Cola's Facebook page is a great example (make sure to click "more" if you're checking it out) of a company that effectively uses custom tabs. Connect with HubSpot MORE >>

Any salesperson or company will tell you that they want to be your strategic partner. We all know that revenues and margins are greater when you have that coveted position, but what does that mean and what does it take to become a strategic partner? While ultimately the kind of relationship you have will be up to your customer, there are things you should understand when you try to position you and your company as strategic partners. Your price and service are acceptable. The customer’s motivation is utilitarian and event-driven. You provoke new thought into your customer. MORE >>

As a follow up to the July blog post featuring 11 Mind-Blowing Mobile Marketing Infographics, we've kept our ear to the ground in order to bring more of the best to you. How Are Smartphones Being Used? This Tatango infographic was created by using a range of data culled via the Pew Research Centers , Internet and American Life Project. Inside the World of Android Usage. How is the Android taking over the world? Look at this data aggregated from Nielsen, AdMob, PCWorld, and Android Market created by Mobile17. Generational Cell Phone Ownership. Pew Research Center has the answers for you. MORE >>

Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes? Visionary. It’s best to address a problem before customers realize that it’s a problem. Provocative. The best thought leadership pieces are bold and attack conventional wisdom. Differentiated. No “me too” ideas allowed. Relevant. Timely. Has a narrative. Demonstrates mastery. MORE >>

When Google+ was launched some people had the opinion that it will destroy Facebook in a short time period. Within the first weeks which have been running under invitation only to get an Google+ account, Google+ as been able to register more than ten million users. Some observer had the opinion that a big exodus from Facebook to G+ will happen and maybe Facebook had the same in mind when they begun to close loopholes to expert contacts to Google+. But this has not happen. Sure users which use Facebook are also on G+ now but no exodus took place. G+ is ruled by the social networking rules too! MORE >>