The Point

SEPTEMBER 30, 2013

'A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. After all, a simple monthly email newsletter to your database – something you can accomplish with only the most basic email service provider (ESP) – nurtures leads

Lead Nurturing 190

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 190

Everything Technology Marketing

SEPTEMBER 30, 2013

'Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation? Download the Marketing Automation Report * Required Email Address: * First Name: Last Name: Company Name: We conducted a comprehensive survey, leveraging the combined wisdom of over 50,000 B2B marketers in the B2B Technology

Marketing Automation Services 167

Marketing Automation Services Marketing Report Marketing Automation Automation 167

B2B Marketing Traction

SEPTEMBER 30, 2013

'Photo by mikecogh on Flickr - Some Rights Reserved. Headlines are an important element of your website or blog. But headlines are not just a key factor for getting found by search engines. They provide important information for website visitors, who should be your main audience. 1. Headlines offer a way for visitors to more easily scan and navigate your content.

Marketing Websites 136

Marketing Websites Search Marketing SEO B2B Marketing 136

Crimson Marketing

SEPTEMBER 30, 2013

'Smartphones are all around us. Any user is a potential customer, but how do you connect to them? 1. Avoid apps and engage through the Web browser. Requiring the buyer to download and install an app creates a barrier to entry, an extra step. This isn’t ideal in a marketing campaign. “Instead, deliver a rich user experience on a mobile-optimized site available through the smartphone’s Web browser (for example, Safari on an iPhone or Chrome on a Droid device).” 2.

Campaigns 109

Campaigns Barriers Mobile Marketing Ideal Customer Profiles 109

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Hinge Marketing

SEPTEMBER 30, 2013

'What do buyers really want from your firm? How do you generate more inquiries from qualified clients? How do you close more new business? What’s the secret of getting more referrals? Interesting questions, indeed. At last there are some clear answers. Hinge has just published a new book entitled Inside the Buyer’s Brain: Turning Buyers Into Believers and it’s now available as a free download.

Service 64

Service B2B Thought Leadership Ideal Customer Profiles Thought Leadership 64

Vidyard

SEPTEMBER 30, 2013

Despite your attempts to subscribe, follow, and opt-in to receive communications from your favourite brands and thought leaders, have you ever thought about the amount of content online that you don’t get the chance to consume in your day, simply because you missed it in your feeds? This question begs another question: Who’s missing out on the content that you’re so carefully crafting and sharing to engage with your target audiences?

Storytelling 51

Storytelling Rules Video Marketing Paid Search Agency 51

Hubspot

SEPTEMBER 30, 2013

'I once went to a marketing conference. I don''t remember the name of it. What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). The thing is, I don''t remember his name either, so I can''t give him credit.

Lead Generation 58

Lead Generation Facebook P2P Peer-to-peer 58

markempa

SEPTEMBER 30, 2013

'Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. Flint McGlaughlin, Managing Director, MECLABS, presented the introduction to the workshop, and I’ve now had the opportunity to speak with Brandon Stamschror, Senior Director of Content Operations, MECLABS, and co-author of Lead Generation for the Complex Sale.

Lead Management 257

Lead Management Lead Ranking Ideal Customer Profiles Lead Scoring 257

Hubspot

SEPTEMBER 30, 2013

'Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. A lot of the default settings in AdWords are there to maximize your reach -- which is great if you want the highest possible number of clicks. But remember: this is pay-per-click marketing, and those click costs are going to add up fast if you cast a really wide net.

Adwords 57

Adwords Spending Mobile Advertising PPC 57

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

SEPTEMBER 30, 2013

'Image credit: Kromkrathog/freedigitalphotos.net. Have you heard the news? Committing random acts of content is so last year. Marketers are realizing that campaigns, a focused effort on conveying a single idea in multiple ways, are a more effective way to get your company’s messaging across. If your company is publishing blogs, eBooks, Tweets, and Facebook posts without an overarching theme, your efforts might not be working to build a comprehensive story.

Content Marketing 124

Content Marketing Paid Search Agency Content Custom Publishing 124

Hubspot

SEPTEMBER 30, 2013

'Hey, remember that groundbreaking, cool feature Facebook announced back in January ? It was called Graph Search. It supposedly was going to change the way people used the platform. but it wasn''t really available to be used quite yet. Then in July, Facebook announced it was going to roll out to all U.S. users -- again, it was exciting, but Graph Search didn''t have great data points that I as a marketer would love to use.

Search Marketing 54

Search Marketing Facebook Social Media Features 54

Hubspot

SEPTEMBER 30, 2013

'Alumni relations pros are constantly on a mission to build lifelong relationships with their alumni. Ideally, alumni could visit campus regularly and interact with their alumni relations office in person. Yet, with increasingly global alumni communities, that’s becoming a greater challenge. Google Hangouts is a Google+ tool that can help bring these alumni together through video conferencing for up to 10 people and live broadcasting to communities worldwide.

Google 52

Google Webcast Broadcasting Class 52