| || |
| | MARKETING INTERACTIONS
FEBRUARY 9, 2013 B2B Buyer Personas Don't Belong in the Closet
Many of the projects I do for companies start with buyer personas. After all, it's a logical place to start as it's next to impossible to develop a content strategy without a keen understanding of the people involved in buying complex B2B product offerings. But I'm noticing a trend I hadn't foreseen. Marketers are keeping buyer personas in the closet. Yep, it's true. At all.
| | INBLURBS
FEBRUARY 9, 2013 Lead Generation with Inbound Marketing and PPC Advertising done right!
In the past years Pay per click marketing has been a quick and easy solution for businesses to generate leads. But to do paid advertisements is no long-lasting and holistic marketing strategy to depend on! When you do PPC than you generate leads as long as you pay. When you stop your PPC campaign then you will not generate leads anymore! As simple as that! How can Inbound Marketing help you?
| | DIANNA HUFF - B2B MARCOM
FEBRUARY 9, 2013 The Art of Distraction
Four years ago, I moved out of my home office and rented a commercial space. The reasons were varied but the main one was: I had been working at home for 10 years while raising my son. felt like I had been housebound all that time — and was going crazy! Plus, my son, who was 11 at the time, was growing out of his small bedroom and really wanted my office as it was double in size. love it.
| | SYNECORE
FEBRUARY 9, 2013 The Best Branded Content of the Week: February 9, 2013
It seems to me that the Super Bowl advertising this year was like an unofficial kickoff (pun intended) for a whole bunch of branded content. The Internet has been abuzz this week with advertising talk, and brands are not holding back when it comes to creating engaging and shareable content online. Lets take a look at the best branded content of the post-Super Bowl week. Expedia - Find Your Story.
| || || || |
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.