Sat.Nov 22, 2014

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Why People Are Ignoring Your Emails [New Ebook]

Hubspot

'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Google “business email mistakes” and you’ll find endless articles and resources. But they all say the same thing: Include a first name in the email. Avoid using business jargon. Don’t forget to include a greeting. Don’t say “to whom it may concern.”.

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Real-Time Marketing Adds Extra Bang to Social Media Strategies

Content Standard

Over time, the popularity of real-time marketing (RTM) has grown substantially among marketers. According to eMarketer, more than one-third of marketers worldwide viewed RTM as extremely important to their organizations in 2014. However, the effectiveness of, and data analysis for, real-time marketing has traditionally been hit or miss. According to recent research by Chris Kerns, director of analytics and research for Spredfast , RTM via social media presents an effective and creative way to cr