Fri.Jul 29, 2016

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A Practical Playbook for Account Based Marketing

DiscoverOrg

Looking to give a your sales a boost? There is a renewed interest in Account-Based Marketing (ABM) and it currently has two definitions: 1) a strategy for marketing to existing clients for the purpose of cross-selling or expanding presence within an account, and. 2) an alternative to “buyer persona marketing,” whereby named accounts are micro-segmented with messaging that is hyper-specific to their needs.

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If Your Leads Stink, Time to Update Your Buyer Personas

Sales Engine

You’ve seen the Internet decimate industries such as record labels, newspapers, and cable TV—and in case you haven’t noticed, it’s crushing the B2B sales rep’s ability to get in front of qualified prospects. (If you still have your head in the sand about this, it’s time to face reality.) Sales reps need leads, and it’s marketing’s job to get at least some of them—a majority would be nice.

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Learning to Love TOFU [Podcast]

Marketing Insider Group

Paul Albright, CEO and Co-Founder of Captora, was a recent guest on our B2B Nation podcast. The series explores a variety of marketing trends and challenges through conversations with industry leaders. In this episode, we discuss why marketers should focus more on their top-of-the-funnel (TOFU) strategy, whether more campaigns are better, how TOFU campaigns scale, […].

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All Purchase Decisions Are Made By People

Kaon

According to a paper by Gavin Finn, president & CEO of Kaon Interactive , posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. To understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena, the paper identifies primary sentiments of populations in many markets.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Is Everyone in Your Marketing Organization Speaking the Same Language?

Hive9

Marketers are communicators. In theory that means we know the value of making sure that all terms and ideas are clear. In practice, marketers don’t always take the time to sit down and make sure everyone in the organization is on the same page.

More Trending

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The Psychology Behind the Emotions that Spur Viral Content

Content Standard

“Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even.”—Jonah Berger. What makes a story go viral? What is it that makes us share? With 76 percent of B2B marketers saying they will produce more content in 2016, people are eager to understand the psychology behind the emotions that make stories go viral.

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Thought Leadership Marketing–How to Get Started

Hinge Marketing

You’ve heard time and again that professional services firms need to focus on thought leadership as part of a modern marketing strategy. Great. What does that even mean? And more importantly, how do you get started? Do you just start writing about things you know or should you put together some kind of plan? Does there need to be any rhyme or reason to what you put out?

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Health and Wellness: How to Win Programmatically

33Across

Point-of-care patient education media company AccentHeathrecently announced that they acquired PageScience, a programmatic advertising and targeting company for pharmaceutical marketers. The post Health and Wellness: How to Win Programmatically appeared first on 33Across.

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SnapWrap: The Future, Live Streaming, Brands, and More!

SnapApp

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today

Hubspot

Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer. But many inbound marketers find themselves navigating a new world of CRO with a sense that there’s so much to test, and they’re not quite sure where to start.

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Wow, There is So Much Marketing Technology

SnapApp

Breaking: Technology Marketer Seeking Marketing Technology Map Gets Ambushed by Other Tech Maps. Boston, MA – Searching the most recent Marketing Technology Landscape graphic for a promotion hub solution, Demand Gen Marketer Nicole Dunshire was repeatedly blocked and lured by other devious martech landscape graphics. Impeding her progress by continually taunting “Look at how many there are!

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Personalization: A Powerful New Feature by Convert Experiences

Convert

Personalized experiences for every customer on one platform that won’t break the bank. Convert Experiences is the newest way to connect the best conversion tools. Help your clients optimize their online experiences faster in a completely personalized setting.

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Is there such a thing as “too much data”?

Biznology

Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Is there such a thing as too much data? Most people would agree that information overload is a real thing that can be overwhelming and lead to decision paralysis. Collating data you’ve gathered can become a huge task, and finding the relevant information becomes more important when you have a goal in mind.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Can Accenture Take Over Advertising?

Contently

Last month, in New York City’s Soho neighborhood, global strategic consulting firm Accenture did something that might surprise you: It opened a 10,000-square-foot content studio. The goal? To develop advertising and marketing creative for its clients. Accenture’s content studio includes a 3,500-square-foot post-production facility where the firm has the ability to cut and edit anything from a 30-second Facebook video to a Super Bowl spot.

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Strategy Before Tactics: 3 Simple Steps for More Effective Content

Kapost

It’s not easy to know where and how to allocate funds to craft an effective content strategy. Between technology, resources, and implementing specific tactics, cobbling together a winning marketing mix can feel a bit like playing chess in the dark. Many companies continue to rely on guesswork guided by the latest trends or past successes. Yet, many B2B organizations continue to operate in chaos despite overall industry progress in both marketing technology and tools.

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A Step-by-Step Guide to Advertising on Instagram

Hubspot

With 500 million active monthly users , Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them much less invasive than other ad types. But setting up ads on any platform requires a lot of thought: What should your target audience look like?

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#SproutChat Recap: How to Analyze, Interpret & Present Data From Social Media

Sprout Social

As marketers we have access to a plethora of data. The landscape of tools that offer in-depth reporting is robust and the complimentary metrics that come directly from each social network are informative. This week at #SproutChat , we discussed which analytics are worth paying attention to and what to do with your social media data. Prioritize Your Time.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 Warning Signs Your Prospect Isn't Ready to Invest in Marketing

Hubspot

Imagine yourself sitting across the table from a prospective client's CEO at a coffee shop. She’s engaged, ready to listen, and apparently in a positive state of mind. This is a marketer's dream situation; you feel that any question is fair game and honest answers will be forthcoming. If you could ask her just one question to qualify her business for your services, what would it be?

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7 Tips for Getting More Responses to Your Emails

LEADership

If there is a marketer on this planet that can boast a 100% response rate to their email marketing, I’d love to meet them and ask them what their secret is. Because the truth is, it can be hard to get a lot of responses to the average email campaign. It’s possible to send out hundreds of emails, and only get a handful of responses back. It can be pretty frustrating, but there are ways to improve that response rate!

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How to Deliver Negative Feedback & Why It Matters [Infographic]

Hubspot

Most managers dread giving negative feedback almost as much as employees dread hearing it. It's uncomfortable to tell someone they're not performing well at something. But the truth is, your employees want to learn and grow -- and they'll only learn and grow when the work and skills that need improvement are given some course correction. Giving them no feedback hurts more than it helps: 70% of employees say getting no feedback at all makes them feel disengaged.

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