ViewPoint
AUGUST 21, 2013
'More musings on the premature death knell for outbound sales. S. Anthony Iannarino wrote in a blog that “All generalizations are lies.” One of the biggest and most damaging is that cold calling is dead. One article espousing the theory that cold calling doesn’t work anymore states that making cold calls creates the perception that you have nothing better to do; or worse that you are desperate and needy.
Writing on the Web
AUGUST 21, 2013
'Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. Not bad, but more likely “just okay.” Hey, at least you’ve got a blog and are doing most things right. But mediocre is a long way from spectacular.
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Biznology
AUGUST 21, 2013
'Photo credits: www.roadtrafficsigns.com. Forget Panda. Ignore Penguin. In fact, disregard SEO overall. If you think I’ve lost my mind, hang with me for just a minute. At least for a moment, let’s not talk about search as a result unto itself. Instead, let’s talk about why search matters to your business—and why it may not be doing its job.
Crimson Marketing
AUGUST 21, 2013
'Business cloud usage is steadily increasing, but it’s true potential remains vastly untapped. An area that needs more focus is the partner relationship between vendors and customers. It’s important to remember that not all cloud partners are the same. Take time to determine which cloud hosting provider is the best for your needs. Look for a partner who is “able to support you efficiently and effectively… The right choice will mean a mutually beneficial partnership, while
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
AUGUST 21, 2013
'Author: Dayna Rothman Historically, the healthcare industry has been slow to adopt digital marketing practices. However, social media provides a great way for healthcare companies to engage their audience with interesting and meaningful content. And more and more healthcare marketers are getting up to speed. Platforms like Facebook and Twitter let patients have conversations with real doctors and healthcare workers, and the ability to share such conversations help spark interest and get more p
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
AUGUST 21, 2013
'Some SlideShare presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best SlideShare presentations represent all three. And if you''re looking to get started making your own SlideShare , why not learn from the best of the best?To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out.
JotForm
AUGUST 21, 2013
We have some exciting news to share today! We have recently released an API to build apps for JotForm. We are now celebrating our new API with a competition for software developers. The grand prize is $5,000. [link] Our goal is to encourage developers to.
Hubspot
AUGUST 21, 2013
'Back in 2012, we were able to more than double our blog email subscribers in just 3 months'' time -- from 28,538 at the beginning of July to 65,036 by the end of September. And now, we have over 200K email subscribers. Seems unreal, right? Want to know how we did it? It''s so simple, you''ll want to kick yourself. All we did was add a new check box field to all our landing page forms so people could subscribe to our blog with just one click.
LeadSquared
AUGUST 21, 2013
“The aim of marketing is to get customers to know, like and trust you.” Landing page visitors have a very short attention span. They read the headline, browse through what benefits they will get if they act…and that leaves you with just a few more seconds to impress them. After all, in this scammy web world, why will someone leave his/her contact details for you, a total stranger?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
AUGUST 21, 2013
'The sales connect is the most transferrable skill to master. If you master the connect, you can begin mastering so many other important life skills -- sorority rush, dinner party schmoozing, networking events, and even the first date. In sales, the connect is your opportunity to make that first impression on your prospect -- the first time that you''re catching someone live on the phone.
Convince & Convert
AUGUST 21, 2013
'In this weirdly bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Jeff Bezos (of Amazon.com) purchasing the Washington Post for $250 million, and what the possible motivations for such a seemingly counter-intuitive purchase might be. Note that he bought the company personally, not through Amazon.com. The Purpose of the Post?
Hubspot
AUGUST 21, 2013
'About a year ago, we asked marketers for the primary motivation behind their most recent website redesign. The top response was. well, it was boredom. A third of marketers said they redesigned because it was time for a change. Another third were undergoing a corporate rebranding. Some had seen a change in management, and new leadership led to new approaches.
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