Sun.Oct 04, 2015

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Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

coaching by Gilbert Bages. Many CMOs today are faced with a dilemma. As digital interactions and media become more intertwined into everyday life, marketers need to respond. Respond with content and media that fits into the new world of digital commerce. Yet, as CMOs invest and allocate more to content and digital media, the returns are not occurring as hoped.

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Best of Denver Startup Week: As Told By The People Who Made It Happen

Brandfolder

Much to the dismay of every startup employee throughout the Mile High City, Denver Startup Week 2015 officially came to a close last Friday. And while the bounty of pitch-off.

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Why the Quality of Your Content Marketing Strategy Matters

B2B Marketing Directions

For the past two years, the annual content marketing surveys by the Content Marketing Institute and MarketingProfs have pointed to the importance of having and following a documented content marketing strategy. In both the 2014 and 2015 editions of the survey, a majority of B2B respondents whose company had a documented content strategy rated their content marketing efforts as highly effective (a 4 or 5 on a scale of 1 to 5), while only a small minority of respondents with a documented strategy

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By: The Professionalism of Content Marketing Agency | Deming Network

i-Scoop

[…] Professional content experts will make initial and thorough research, followed by planning and creativity, and results in distribution. Everything will be done professionally and systematically, so there won’t be any sloppy work and result. These experts aren’t only dealing with content creation, but content distribution as well. In case you need analytic consultation or social media management, you can ask for their help. […].

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Marketing isn’t alone — HR software landscape with 547 products

chiefmartech

My friends, the above is an infographic of 547 human resource (HR) software products across 17 categories. It was created by the smart folks at Capterra , and you can click here to view a larger version on their site. So why am I posting it here? Two reasons. First, the overlap between marketing and HR is more important than ever — marketing, like software development, is a profession of acquiring, empowering, and inspiring talent.