Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals
Tony Zambito
OCTOBER 4, 2015
coaching by Gilbert Bages. Many CMOs today are faced with a dilemma. As digital interactions and media become more intertwined into everyday life, marketers need to respond. Respond with content and media that fits into the new world of digital commerce. Yet, as CMOs invest and allocate more to content and digital media, the returns are not occurring as hoped.
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