Biznology

MAY 23, 2014

'I have to admit that my knee jerk reaction to this question used to be “no.” Social media is above all, social, and I never understood why anyone would block comments. I know Seth Godin blocks comments on his blog because he explains that he would feel compelled to answer everyone who posts a comment. To me, that’s the point. Now, we don’t get that many comments on this blog, and I must admit that I don’t honestly feel compelled to answer most of them, although I d

Social Media 142

Social Media Media Youtube Opinions 142

Crimson Marketing

MAY 23, 2014

'Shouldn’t your beer be happy to see you? #BADMarketing Image: Courtesy of PSPrint. The post #BADMarketing from Ursus appeared first on.

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Convince & Convert

MAY 23, 2014

'Tweetable Moments No one will give a standing ovation for all the things that you do right. cmmitchell4 Tweet This Opportunities to Engage Like many of today’s social pros, Chad came to social media from a background in journalism. He also got his career started in politics in Washington. All along the way, he was using his love of writing. Chad has seen communication evolve from handwritten letters, through mass fax and phone calls, to email, and now social media. ”I don’t ne

Social Media 140

Social Media Paid Search Agency Companies Media 140

Adobe Experience Cloud Blog

MAY 23, 2014

'Author: Aine Dundas I was stumped. As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. It promised lower fares, a better website, allocated seating, and free baggage options. I found myself scrolling to the bottom of the email, looking for the punchline and/or the small print (and indeed, I was expecting both).

Multi-Channel 105

Multi-Channel Cross-Selling Allocation Marketing Automation Services 105

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LEADership

MAY 23, 2014

'How effective is marketing automation on your company? (Note: If you want to read my take on it, please see this post on why marketing automation fails.). According to recent survey results from OnTarget Consulting and Research and Heinz Marketing , companies that utilize marketing automation really do experience marketing automation success; however, this occurs amid the second and fifth years of implementation.

Marketing Automation Services 72

Marketing Automation Services Marketing Automation Automation Paid Search Agency 72

Hubspot

MAY 23, 2014

'To listen to some marketers today, you''d think that they invented the idea of brand storytelling. Writing that lede made me feel like a crotchety old ad man grumbling in an airport bar, but it''s also true. While content marketing is one of the hottest industry trends today, the idea of brands telling stories isn''t a particularly new one. That fact has never been more apparent to me than in the past few weeks as I''ve started completely geeking out on old-school print ads.

Paid Search Agency 56

Paid Search Agency Ads Skype Storytelling 56

Hubspot

MAY 23, 2014

'This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. We’ve talked about how to avoid abandoned carts and how to get those customers back again. What you may have learned from those earlier blog posts is that the checkout page is pretty important. In fact, it may be one of the most important factors for keeping buyers focused and ready to buy.

eCommerce 56

eCommerce Effectiveness Cross-Selling Purchase 56

Hubspot

MAY 23, 2014

'Got a boss who''s asking you to balance a billion tasks? A budget that got slashed in half? A brand-new goal that got dumped on your plate? You need someone to help you. A confidant. Someone who''s been through your situation before. Someone who won''t judge you for the situation you''ve found yourself in. So we decided to start a little advice column on the blog to help you figure out these tricky situations.

Hubspot 53

Hubspot Lead Scoring Lead Ranking Sales Qualified Leads 53

Hubspot

MAY 23, 2014

'Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. They’re so widely used that brands now feature them on advertisements, TV shows, even the big screen at sports games.

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Twitter Rules Brand Identity Branding 59

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Hubspot

MAY 23, 2014

'In content marketing, there may be no more desirable medium than the blog. Blogs are timely, informative, and interactive. They''re the kingpin of customer communication, and the cornerstone of B2B campaigns. In their B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, the Content Marketing Institute and MarketingProfs found that 76% of B2B marketers still make blogs a part of their content marketing strategy.

Paid Search Agency 61

Paid Search Agency Companies B2B B2B Thought Leadership 61

Hubspot

MAY 23, 2014

'The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world. Today, digital marketers operate on a continuous schedule that matches the hypercompetitive online space in which we operate. Rather than create a few campaigns at a time, we are always publishing content, designing offers, and nurturing leads.

Lead Ranking 60

Lead Ranking Stats Clickthrough High Quality Lead 60