Biznology

JANUARY 30, 2015

'Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety of channels, and often provide us with conflicting information. Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. It’s a never-ending battle.

De-duplication 173

De-duplication Work Management Marketing Management Marketing Attribution 173

Convince & Convert

JANUARY 30, 2015

'The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. As always, these Social Pros bring different perspectives, strengths, and backgrounds to the table when they join us to talk about social media as a tool to share information, support the customer experience, or strengthen y

Social Media 154

Social Media Media Paid Search Agency Work Management 154

Hinge Marketing

JANUARY 30, 2015

'Chemistry can have many meanings. Chemistry class. The cool class you took in school where you blew stuff up, but also had to sit through learning equations to understand how to blow the stuff up. Romantic chemistry. That “gotta have you, want to be around you all the time, goo-goo, ga-ga, puppy love” feeling. Chemistry with your coworkers.

Product 66

Product Work Management Class Ideal Customer Profiles 66

MLT Creative

JANUARY 30, 2015

'One of my Communications classes at UGA, Persuasion, looks at advertisements (usually B2C television ads) and dissects their method of persuasion and how affective it is. One day, the professor showed the class a video on the "Got Milk?" campaign; one of the most successful ad campaigns in history. At the time, 70% of Californians claimed to drink milk on a regular basis and 94% claimed to know that it was good for you, but that wasn''t keeping milk consumption from plummeting.

Television marketing 65

Television marketing Class Leads Lead 65

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Hubspot

JANUARY 30, 2015

'Hey there, marketer. I’m curious … what’s really going in that day-to-day work life of yours? When you say you’re working from home, are you actually being productive? When you have a deadline, do you wait until the last minute? What are you actually doing on LinkedIn? It''s time to speak the truth. Below are 15 graphs and charts showing how we really spend our days.

Linkedin 61

Linkedin Features Spending Marketing 61

Hubspot

JANUARY 30, 2015

'It''s not the food in the office kitchen; it''s what you do with the food in the office kitchen. When your stomach starts to grumble at work, you know it''s time for a quick snack break. But what are you in the mood for? Hmmm. As you make your way down the hall, you start to wonder: Could there be more to your workday snack than the contents of the vending machine?

Work Management 60

Work Management Creativity Practices Content 60

i-Scoop

JANUARY 30, 2015

'In our introduction to customer journey mapping, we looked at the what and why, with several tips to use customer journey maps beyond the strict scope of customer experience management. Essentially, with customer journey maps we have an outside-in view and place ourselves in the shoes of our customers.

Tips 42

Tips 42

Hubspot

JANUARY 30, 2015

'It’s hard to call Amazon a trendsetter in this field, since eBay has done something similar for over a decade. Still, because of Amazon’s influence over ecommerce trends, we may be able to consider it groundbreaking. What’s this “new” thing they’re doing? Haggling. Sure, eBay is and auction site, where buyers try to outbid each other for anything from socks to one-of-a-kind art pieces.

Amazon 50

Amazon Lead Ranking eCommerce Lock-In 50

Content Standard

JANUARY 30, 2015

Email is still the undisputed champion of digital marketing tactics. Marketers across the globe recognize the value of email over other digital marketing trends. According to Mailjet , a strong majority of American and European marketers recognize email marketing’s potential over the next five years. Email is more valued by Americans than their European counterparts, with 73 percent of American experts saying they value email compared to 70 percent in France and 61 percent in Germany.

Email Marketing 40

Email Marketing Mobile Advertising Conversion Rate Social Media 40

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Paper

i-Scoop

JANUARY 30, 2015

'One of the key reasons technology implementations, digital transformation efforts, IT projects, customer service or experience optimization plans and digital business projects fail is the lack of attention for the essential human component. It’s a phenomenon we see in virtually all areas of business. Examples include marketing automation and CRM projects, social collaboration initiatives and […].

Digital Transformation 38

Digital Transformation Marketing Automation Services Marketing Management CRM 38

Hubspot

JANUARY 30, 2015

'Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. With that in mind, here are ten tricks to help you get more proficient at Excel. 1) How to Summarize Data with a Pivot Table.

Correlation 60

Correlation Verticals Salesforce.com Sample 60

LEADership

JANUARY 30, 2015

'Outmarket has created an interesting infographic specifically directed to the CMO social media skeptic. I found it interesting to view the good and the bad comparison and I hope you do too. 5 Key Statistics. The Good: More than 80% of consumers look at online reviews weekly before buying. Marketing budgets will grow over the next 12 months in social advertising, online video and social engagement. 74% of 16-24 year olds say they cannot be parted from their mobile phones. 90% of the world’

Social Media 68

Social Media Social Marketing Media Multi-Channel 68

Hubspot

JANUARY 30, 2015

'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. A shopper paces the aisle, looking at one laundry detergent after another. All offer essentially the same thing: clean clothes, fresh smell, easy pour. So how does a shopper make a decision to buy one over another? Is it the color of the bottle, the price, a familiar logo?

Buy 59

Buy Product Advertising Agencies Paper 59

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Social Media