Thu.Sep 29, 2016

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What Wikipedia Doesn’t Tell You About SEO Techniques

KoMarketing Associates

Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? If you haven’t, I suggest the buttered cat paradox. With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Unfortunately, since readers can edit pages with whatever they’d like, many people often receive incorrect or misleading information.

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7 Ways To Get More Clicks on Twitter

Marketing Insider Group

With 500 million tweets sent out every day by over 300 million users, it’s easy for the messages you create to slip through the cracks. And it can be frustrating, considering all the time we spend crafting social media strategies that determine our brand voice and interests. If a tweet is posted and nobody clicks, […]. The post 7 Ways To Get More Clicks on Twitter appeared first on Marketing Insider Group.

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. You won’t believe number three…OK, there is no number three. And this is not a listicle. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to the age-old question of which platform is the best one for B2B marketing?

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Lead Generation Metrics You Should Be Aware Of

Marketing Insider Group

An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. Using the right metrics allows you to focus on objectives that will have the biggest impact on what matters most in your […].

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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What brands and consumers get from long vs. short form content

Biznology

My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” But first, let’s establish that most marketing, even that from the seemingly most enlightened ad pros still relies on market timed offers and the big “push” in ever decreasing effectiveness.

More Trending

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Database Clean-Up: How to Avoid Blowing a Lot of Money and Your Career!

ViewPoint

When evaluating the value of your database(s), is there a better, more effective alternative to either contacting all prospects in the databases or throwing them all out and starting over? Yes! You can save a lot of money and salvage the value of your database(s) by intuitively ranking the prospects in the database and testing them by calling into a sample of each segment.

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What You Gain (and Lose) With Ungated Content

Contently

For a brief time in college, I spent my days working at Gap. As far as summer jobs go, it was pretty agreeable. There are worse ways to spend an afternoon than getting paid to fold giant stacks of faux-vintage t-shirts. I also found out that you can learn a lot about marketing while working on the front lines for a big retailer. We were instructed to ask shoppers for email addresses or zip codes as they checked out, and I noticed that many customers seemed taken aback.

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How to Create a Bounce Animation for Android

Sprout Social

Here at Sprout Social , our customers depend on us to help them reliably manage their social media content. Sprout customers use our mobile iOS and Android applications so they can manage their social media on the go. When we decided to update our Android message Compose experience to support publishing multiple images attached to a Tweet, we wanted to make it clear to the user when multiple images were attached, even when not visible on the Compose screen.

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How to Get Positive Reviews for Your Business

Lead Liaison

Most companies (if not all) have one very similar quest: get positive reviews. Sixty-seven percent of consumers are influenced by online reviews when making a purchasing decision. Unfortunately, it seems like the only people who want to leave reviews are the people who are angry. They certainly don’t help you get new customers. Don’t be discouraged, though.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Why Your Account-Based Everything Strategy Needs Predictive Analytics

Leadspace

There are a few things robots are starting to do better than humans: Move items around a stockroom (Amazon has a fleet of robots that have increased operations from 100 items per hour to 300 items per hour for workers). Accomplish missions in dangerous scenarios such as dismantling land minds or bombs. File, package, and dispense prescriptions. Paralegal and doc-review-focused work (such as searching hundreds of documents for mentions of certain items or concepts).

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17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]

Hubspot

Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region. With the data from both reports at our fingertips, we couldn't help but dive in and compare the responses.

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Best of Series: As Seen on LinkedIn

SWZD

These LinkedIn articles will keep you informed as you wrap up the year. LinkedIn Pulse has become an excellent resource for B2B marketers. This article discusses some of our favorite Pulse posts.

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15 Time-Saving Email Templates for Marketing & Sales [Free Guide]

Hubspot

We waste a lot of time reading and responding to emails at work. So much so that many people have become obsessed with optimizing their time spent "dealing" with email -- whether that's putting limits on the number of times they check their inbox during the day, using a productivity method such as inbox zero , or investing in tools to manage the mess of incoming communications.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Learn How a TV Station Uses JotForm to Educate a Community

JotForm

WCET (CET) is Cincinnati’s PBS TV station, broadcasting educational videos across a region of more than 2 million people in Southwest Ohio -- think classics like Sesame Street, Curious George, and PBS NewsHour. About 60 people work for the station, which also runs the local broadcasting for Day.

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Bluffing Your Way Through Dreamforce – Predictive Analytics

Leadspace

If you use Salesforce, your inbox is probably filling up with invitations to all kinds of Dreamforce martech vendors’ parties. But if you can squeeze in some time before lining up for U2, it’s also a good place to learn more about B2B marketing tools, tactics and best practices. Between the planned launch of Salesforce Einstein and the presence of predictive analytics vendors providing demand generation solutions for the Salesforce ecosystem ( including Leadspace ), there should be l

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Survey Says: 7 Business Experts Define Being Buyer-Centric

Akoonu

Understanding our customers is clearly a key concern among marketers—after all, 84% of the 735 marketing respondents in the 2016 Adobe Digital Marketing Survey rank understanding the whole customer view as a "very important investment" for the next three years.

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The Best B2B Copywriting Practices That Will Convert

Convert

B2B copywriting is often an altogether different ball game. However, that doesn’t mean that advice that applies for improving conversions doesn’t make sense here. But there’s a difference between writing for B2B and B2C audience. While B2C customers are the sole decision makers, B2B customers need approvals from a slew of decision makers. The purchase decision.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Brandfolder’s New Head of Product on Leaving Under Armour & What’s Next for DAM

Brandfolder

We’re proud to welcome Jim Hanifen, former Director of Product at Under Armour, to Brandfolder as [our new Head of Product]([link] Jim earned buzz as part of the team that.

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Inbound Marketing Results Amplified by new Website

Blend Marketing

The cloud hosting market is crowded and competitive, with many providers, large and small, shouting the same message and clamouring for the same customers.

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3 Rules for Creating Branded Content About the Election

Contently

The 2016 election is unquestionably the biggest story of the year, which means brands are already jumping into the fray. Bisquick just launched “ America’s Breakfast Debate 2016 ” to mostly positive reactions , and Rock the Vote partnered with Funny or Die on a provocative video starring Katy Perry. If you’re in the business of creating and publishing branded content, it’s critical that you know how to approach this monster of a topic in a smart and savvy way to ben

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5 Classic Debate Techniques To Help You Nail Your Next Pitch

Hubspot

You might be asking, "What the heck does debating have to do with pitching prospects?". A lot, actually. Winning new business for your agency comes down to developing a logical, watertight pitch that combines data and emotion, resists opposition, and impresses your prospects. Winning a debate hinges on those same things. We've compiled a list of five debate tips you can steal to turn out a stellar pitch.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Create More of the Right Content Experiences With Interactive Content

SnapApp

In my role as the head of the customer success program here at SnapApp, I talk to a lot of customers struggling with the same question: should I create more content, or better content? A recent post on the BuzzSumo blog argued that the future of content is more content. Others in the content marketing community are pushing for less but higher-quality content.

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5 Brands That Are Crushing the Twitter Marketing Game in 2016

Content Standard

Over the past few years, we’ve seen excitement build around shiny new social platforms such as Snapchat, while other, older channels face relentless rumors about their impending obsolescence. But one such older platform is far from becoming extinct: Twitter. Want proof that Twitter’s still a top contender among social platforms in 2016? Look no further than the countless resources hundreds of brands invest into perfecting their Twitter marketing strategies.

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SMX East 2016 – Google Feature Updates: ETAs, Enhanced Campaign modifiers, Data Studio, Optimize, Session Quality Score, Tag Manager

QuanticMind

From Day 2 of SMX East comes an in-depth overview of the new and upcoming search features from Google. (pictured: @gsterling , @GinnyMarvin , @babakph , @jdischler ) . In the first session of day 2, Google’s VP of Product Management Jerry Dischler ( @jdischler ) and Senior Director of Measurement & Analytics Babak Pahlavan ( @babakph ) shared updates on the company’s new and upcoming product features in the keynote session: “What’s New and Cool at Google.

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The Most Popular Types Of Videos On YouTube [Infographic]

Vidyard

YouTube now has more than 1 billion users and thousands of high-reach content creators to partner with, making the Google-owned social media video platform and network one of the largest sites in the world and a goldmine for socially-savvy digital marketers. Simply producing and publishing engaging videos, however, doesn’t always guarantee that a branded or brand-sponsored YouTube video will be viewed, liked, and shared.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Run a Lean, Mean, Nonprofit Marketing Machine

Hubspot

Some clichés are clichés for a reason. Everyone needs to do more with less. What marketing team, for-profit or nonprofit, isn't tasked with improving results for the same effort? Your path to increasing constituent engagement with your content without exhausting your hardworking team requires approaching your marketing systematically. This doesn't mean squashing creativity.

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SMX East 2016 Day 3 – Mobile PPC, Retargeting & Remarketing, Conversion Rates & Metrics

QuanticMind

The final day of SMX East 2016 has come to a close. We share our insights from the various sessions on Day 3. Even more SMX East insights from previous days below. (pictured: @ebkendo ). Now that SMX East 2016 has drawn to a close, we have our final day’s session insights to share. And now, the quick hits of Day 3: Mobile PPC suggestions from “Your Mobile PPC Sucks (But It Doesn’t Have to)”.

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5 Brands That Won the U.S. Presidential Debate

Adobe Experience Cloud Blog

Author: Marissa Lyman Stateside, it’s election season, and this week viewers were treated to the first presidential debate between candidates Donald Trump and Hillary Clinton. There was a lot of sniffling happening on screen, but even more happening on other screens: it was the most-watched and most-tweeted debate in American history! Naturally, brands from every industry were watching–and responding–to capitalize on #debatenight issues and antics.