Contently

APRIL 18, 2019

“When you play the game of thrones, you win or you die. There is no middle ground.” That’s Cersei Lannister speaking to Ned Stark in Season 1 of HBO’s Game of Thrones. She’s not exaggerating, by the way. Ned dies soon after he hears this, effectively losing the game. What exactly is the game of thrones? Well, it’s just a fanciful way of describing the struggle for political power over the show’s fictional landmass, Westeros.

Brand Identity 165

Brand Identity Branding Work Management Loyalty 165

Webbiquity

APRIL 18, 2019

Guest post by Paul Campbell. Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings).

Advertising Agencies 170

Advertising Agencies Tips Paid Search Agency Enterprise Management 170

Marketing Insider Group

APRIL 18, 2019

Think about some of the most recognizable brands out there. What do you picture when you think of them? Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? They’re visual. In many cases, visuals are more memorable than […]. The post 5 Foundational Steps to Follow When Developing a Visual Brand appeared first on Marketing Insider Group.

Brand Identity 218

Brand Identity Branding Product Marketing 218

Influitive

APRIL 18, 2019

Brands have known for a while how powerful building a customer community can be. But, there seems to be some confusion as to what “community” should mean and how to successfully manage one. So, we asked the experts. In the latest instalment of our Customer-Powered Enterprise webinar series, I had the chance to talk to. The post Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business appeared first on Influitive.

Communities 162

Communities Business Webinar Metrics Ad Building 162

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

APRIL 18, 2019

The biggest mistake that many companies make in their B2B sales and marketing activities is the way they fragment or silo different touchpoints in the customer journey among disparate functional teams. And, worse, the way they make it difficult for those teams to work together. Customer experience matters for B2B marketers. You’d think you would make that easier to bring to life.

B2B Marketing 151

B2B Marketing Paid Search Agency B2B Top of Funnel 151

Zoominfo

APRIL 18, 2019

As a sales professional, you know how difficult it can be to reach decision makers. Maybe they’re too busy for a phone conversation or you’re just not targeting the right people. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Here are six ways you can generate more logistics leads today: 1.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

KoMarketing Associates

APRIL 18, 2019

There are many reasons why customers click on paid-per-click (PPC) advertisements, but new research suggests that they may turn to certain webpages over others because they directly answer their search queries and provide relevant content. Clutch recently surveyed 506 people who clicked on PPC ads to learn more about why they seek them out. Statistics showed that most people (33 percent) click on a paid search ad because it directly answers their search query.

PPC 121

PPC Customer Surveys Paid Search Agency Intent 121

Zoominfo

APRIL 18, 2019

As a logistics sales professional, you know how difficult it can be to reach decision makers. Maybe they’re too busy for a phone conversation or you’re just not targeting the right people. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new logistic contacts for your transportation solution. 6 ways you can generate more logistics leads today: 1.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Generation 100

Marketing Interactions

APRIL 18, 2019

What do your B2B buyers’ see? Until you can see what they see, you cannot create the conditions for change. But once you understand buyer context, you can solve a problem in perspective that they didn’t recognize they have. Why does this matter? Because if you try to tell them they’re wrong, they’ll just dig in their heels. Think about when you’ve gone and done the exact opposite of—or resisted doing—what you were told to do.

Buyer Personas 119

Buyer Personas Buying Cycle Case Studies Case Study 119

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Kapost

APRIL 18, 2019

It was once said that software would eat the world. Now it appears that machine learning is poised to eat both software and the world. But what exactly does this mean. The post How Will AI Shape Content Operations? appeared first on Kapost Blog.

Content 103

Content Software 103

Golden Spiral

APRIL 18, 2019

Do you have a clear understanding of who your target audience is and what they want? Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. You can’t rely on your perspectives alone; this understanding should be rooted in data. With the right data, you can then form a comprehensive strategy to address your audience’s top needs.

Work Management 102

Work Management Marketing Management Research Organization 102

Content Marketing Institute

APRIL 18, 2019

Better is a simple word. But the path to better isn’t simple. At ContentTECH Summit, experts united to help content pros figure out the processes and technology to provide audiences with better experiences. Here’s how to get better. Continue reading → The post Content + Tech: How to Create Better Audience Experiences appeared first on Content Marketing Institute.

Content 104

Content Process Content Marketing Paid Search Agency 104

Circle Studio

APRIL 18, 2019

10 years ago, many people didn’t know what a podcast was. Now, an estimated 90 million Americans listen to at least one podcast a month, and 62 million listen to a podcast weekly. Podcasts have become a powerful way to offer valuable content to your target audience and strengthen your content marketing strategy. For many, it may seem like the popularity of podcasts came out of the blue, but both the rise of mobile and the decline of traditional reading have opened the door for this new trend.

Work Management 90

Work Management Custom Publishing Advertising Agencies Education 90

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

APRIL 18, 2019

For a long time, digital marketers organized their entire content calendar around specific keywords. They'd work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic. And, ultimately, it worked. Users from around the world could enter specific search terms into a search engine and, if their intent matched your keywords, they'd land on your site.

Keywords 101

Keywords Paid Search Agency Lead Scoring Lead Ranking 101

SEMrush

APRIL 18, 2019

Geno Prussakov, CEO & Founder of AM Navigator and a guest of #SEMrushchat, expands his ideas on how to find a valuable affiliate partner, set up successful collaboration and avoid the main mistakes.

Advertising Agencies 93

Advertising Agencies Marketing 93

Emplifi

APRIL 18, 2019

If you want to know how to generate sales leads through LinkedIn, you’ve come to the right place. This article will prove to you that using LinkedIn for lead generation is highly effective and exactly how to do it.

Lead Generation 85

Lead Generation Linkedin Generation Leads 85

BenchmarkONE

APRIL 18, 2019

In today’s marketplace, the buyer holds all the power. Developing and adapting your marketing strategies to match the needs, desires and expectations of your audience is the key to success. But in order to get to that point, you absolutely must perform in-depth market research. This is what will ultimately help you understand exactly where your buyers are and the best way to target them with your product or service.

Research 85

Research Marketing & Strategy Marketing Strategy Buyer Personas 85

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Emplifi

APRIL 18, 2019

If you want to know how to generate sales leads through LinkedIn, you’ve come to the right place. This article will prove to you that using LinkedIn for lead generation is highly effective and exactly how to do it.

Lead Generation 85

Lead Generation Linkedin Generation Leads 85

Strategic-IC

APRIL 18, 2019

To see success in your campaigns, it’s crucial to consider your marketing channel mix. Here, Campaign Monitor explore three digital channels your campaigns should consider. Choosing the Right Channel For Your Campaigns. Today, it’s easy for marketers to feel overwhelmed by options! With a wide variety of digital marketing channels, tactics, and even agencies, understanding the best approach to take is increasingly complex.

Advertising Channels 79

Advertising Channels Paid Search Agency Advertising Agencies Account Based Marketing 79

Pearl Digital Marketing

APRIL 18, 2019

There are 4 million blog posts published daily. To stand out, you need to be publishing quality content that is optimized for search engines. Luckily, web writing is something that can be learned and in this post we will highlight 7 tips to help you write quality content for your website.

Marketing Websites 75

Marketing Websites Content Tips Optimization 75

DivvyHQ

APRIL 18, 2019

For the past several years, Content Marketing Institute & MarketingProfs have been providing our industry with amazing research reports to help us benchmark and gain insights into the crazy world of content marketing. Since the very beginning, these research reports have continually called attention to a rather disparaging stat regarding the large percentage of companies that practice content marketing, but do so without a documented content marketing strategy.

Top of Funnel 71

Top of Funnel Marketing Strategy Marketing & Strategy Planning 71

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

APRIL 18, 2019

For many growing companies, an email marketing service provider is one of the first tools you need in a marketer's tool belt -- and for good reason. Email marketing is a quick way to engage with your leads and nurture them into loyal customers. It's also extremely cost effective, with some studies showing an ROI of up to 4400%. As email service providers (or ESPs) continue to develop, features like A/B Testing, automation, and personalization have made the tools even more valuable to a marketer

Marketing Automation Services 77

Marketing Automation Services Enterprise Management Work Management Marketing Management 77

Moz

APRIL 18, 2019

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Click on the whiteboard image above to open a high resolution version in a new tab!

Link Building 68

Link Building SEO PageRank Ad Building 68

Hubspot

APRIL 18, 2019

Last week, I did something I promised I’d never do to myself: I made an impulse purchase over $100. Now, for you less frugal shoppers out there, you might scoff at my definition of splurging. But what I found most interesting about my sudden compulsion to buy glasses that filter blue light wasn’t the impulse itself. It was how quickly the advertisement below convinced me that I needed the eyewear in my life.

Examples 75

Examples Copywriting Generation Lead Ranking 75

Engagio

APRIL 18, 2019

Mentally react with a if this task list sounds like something you have done or thought about doing. For what it’s worth, this process would actually work decently well, but it’s time consuming and probably not the “highlight” of your day to say the least. There has to be a better way…. I totally agree, Grace Kelly. Today, Engagio released Sales Activation Tools and at the core of this release are Engagio Selectors.

Account Based Marketing 63

Account Based Marketing Marketing Automation Services Demand Generation ABM 63

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Conversica

APRIL 18, 2019

So it’s been about a month now since I joined Conversica, and I thought this would be a good time for me to share my first observations with you about with what I have learned in my short time here. My last couple of jobs have been in Seattle with big internet companies, Amazon, Expedia and Ticketmaster, mixed in with a small startup, Wetpaint. All of those were in the consumer space, so I was very curious about how different the people, culture, processes, technology and operations would be in

Work Management 65

Work Management Verticals Amazon Lead Ranking 65

Heinz Marketing

APRIL 18, 2019

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.

Work Management 61

Work Management Marketing Management Webinar Metrics Paid Search Agency 61

Ontraport

APRIL 18, 2019

Mindie Kniss is a business coach and award-winning humanitarian. In 2008 she left a fortune 100 career to become a coach and ended up living out of her office, facing foreclosure, eviction, and bankruptcy. Today she’s the CEO of Lucra, a company dedicated to training coaches and speakers. She was awarded the prestigious Global Health […].

Training 61

Training Companies Business Ad Building 61