Tue.Jan 08, 2013

Trending Sources

Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. In one of the most telling quotes in the story, Bradley Horowitz, a VP at Google, says “The entry points to Google+ are many, and the integrations are more every day.”

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SoLoMo: Time to Get Social, Think Local, and Spend Mobile

Synecore

Today’s sophisticated consumers are using mobile devices to access social media and business web/ecommerce sites. They’re roaming the streets clutching smartphones and tablets looking for things to do or to buy. To compete in this new SoLoMo environment, businesses need an integrated approach. Brands need to get social, think local, and spend (on) mobile. WHY SoLoMo? The future of social is mobile.

Email Marketing 101: No-One Cares About Your Product

The Point

An effective email campaign has one goal and one goal only: getting the reader to respond to your campaign. This means that, in order to succeed, every word of copy should be focused on selling the offer, i.e. the primary reason why any individual would want to respond. Unless your offer and product are one and the same and the call to action is “buy now,” no-one cares about your product.

20 B2B Marketing Blogs You Need To Read

B2B Marketing Insider

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. made a lot of mistakes and learned through a ton of trial and error. The Best B2B Marketing Blogs. Follow Eric.

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets. In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. All my best interview questions are here for the taking. My Interview Approach. This method of questioning got its name from how business schools use case studies as a teaching method.

Customer Videos 101: How to Score a Killer Sound Bite

Stories that Sell

People seem SO articulate on television, right? News flash: We’re not including Honey Boo Boo here.) Flip on the Amazing Race, Real Housewives, or the Voice - and you rarely see any of the characters stumble, stutter, or slur. In fact, they keep us on the edge of our seats with their riveting sound bites. Truth – these people are rarely this articulate in real life. Excited? Positive?

Interim, Outsource CMOs, Marketing Directors on the Rise

B2B Marketing Traction

An increasing trend in the workplace is outsourcing talent for non-core business functions, and CMOs and other marketing executives are part of the trend. More and more businesses are finding that it’s increasingly difficult to hire talented marketing professionals on a full-time basis. Many recent articles address this trend. In my opinion, that’s the way it should be. Disposable?

The ROI of Events: What You Should be Measuring

Modern B2B Marketing

by Dayna Rothman Too many marketers think of event ROI measurement as a pass/fail exercise, i.e., was the event good or not, or did it achieve more than X? Think about questions you want to answer that go beyond pass/fail. In event ROI measurement, there are many intricacies to take into consideration, such as: Is the agenda right? Is this the most fitting speaker? Is the topic compelling?

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing

WindMill Networking

We know people are watching YouTube video, but how do we use that information in social media marketing? want to provide you some useful tips for increasing your social media presence using YouTube.  For a long time, the only YouTube strategy was viral video.  The days of your video becoming viral on YouTube are quickly disappearing.   It’s not totally over, though. Related articles.

SocialOomph offers essential Twitter tools

Biznology

I was going to write about several tools but I think I will break it down. This week, let’s look at what SocialOomph offers through its Pro account. There are some web apps that have withstood the test of time, tools that I still use and sometimes abuse. thought I would share some of them with you, hoping that they are as useful to you as they are for me. Queued Bulk Tweets. Twitter is funny.

Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2% for 2013. This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. But is Gartner being overly optimistic? In fact, Gartner predicted that 2012 growth was going to be 3.7% Why Now? Why You?

Smart Fixes for Your Most Troublesome Sales and Marketing Rifts

Hubspot

We all want our sales and marketing teams to be working in perfect harmony , with each department having a full understanding and respect for each other’s processes. We imagine a world where Marketing has a clear understanding of exactly what their sales team needs, and provides a perfect lead handoff from Marketing to Sales in every scenario. But there's good news! eBook downloads. Free trials.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Creating Snappy Sales Presentations

Jill Konrath's Fresh Sales Strategies Blog

Should you kiss your PowerPoints goodbye? Might not be a bad idea. 95% or more of the presentations I see actually HURT your chances of success. They're long. They're all about your company, your products and your services. Blah.blah.blah. And, truth be told, if you were in the prospect's shoes, you'd probably be bored to tears by what you're presenting. Decide on Your Content. Develop the Slides.

The 10 Best Sales One-Liners of all Time

Sales Intelligence View

Great sales managers are great coaches. More often than not, they’ve worked deals “from soup to nuts,” and have “carried a bag” as individual contributors to sales teams early in their careers. Now it’s their job to motivate and develop inside and outside account executives to achieve goals and advance their careers. Call them clichés, truisms, idioms – whatever.

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Why Earlier Is Better: Getting Procurement & Suppliers Involved

Buyer Insights

In many sectors there is a decline in collaboration between buyers and suppliers in advance of the purchase order. Yet, some industries clearly believe that getting suppliers and procurement involved earlier saves both time and money.  In this insight we examine if earlier is really better. Sellers everywhere have noticed a clear trend with regard [.].

VIDEO: Twitter and Facebook Primer for Business Owners

Client Bridge

Social Media Explorer CEO Jason Falls explains how a business owner can easily get started with using Facebook and Twitter, in this video from Entrepreneur.com. View Original Article

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Ideal Content Mix for PR, SEO and Social Media Success

Sazbean

With the convergence of digital marketing tactics, it’s pretty clear that the core to a successful digital strategy is content. Just about every SEO expert, content/digital marketer should agree with the age old “content is king” statement. It’s no secret that if you want to rank in a search engine, generate leads or get the most “likes” or “tweets” you need unique, valuable, and quality driven contenton your website. continue to push our clients and my co-workers to generate content but the true question is “what type of content should get created?” News & Notes

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Dealing With Conflict

E-Quip

The strength of an organization is the differences found among the people who comprise it. Your firm, office, department, or project team is blessed by the diverse perspectives, skills, and experiences of its members. Your job as leader is to leverage those varied assets for success. But alas, these same differences can be problematic. They can inhibit consensus building. It only gets worse.

Channel Partners don’t want to generate leads

Acquiring Minds

Generating new business is the keystone for tech companies.    Most large tech organizations sell primarily or completely through channel partners.  In turn, the channel arm of a tech organization allocates significant resources to lead generation programs for channel partners. Unfortunately many channel partners experience challenges generating leads in tandem with their technology partners.

Fathom Core Value Stories: January 2013 Edition

Fathom

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “the gun will be there”). This space immortalizes their accomplishments for … Continue reading → The post Fathom Core Value Stories: January 2013 Edition appeared first on Fathom. Company News Core Value Stories core values

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Channel Partners don’t want to generate leads

Acquiring Minds

Generating new business is the keystone for tech companies.    Most large tech organizations sell primarily or completely through channel partners.  In turn, the channel arm of a tech organization allocates significant resources to lead generation programs for channel partners. Unfortunately many channel partners experience challenges generating leads in tandem with their technology partners.

Channel Partners don’t want to generate leads

Acquiring Minds

Generating new business is the keystone for tech companies.    Most large tech organizations sell primarily or completely through channel partners.  In turn, the channel arm of a tech organization allocates significant resources to lead generation programs for channel partners. Unfortunately many channel partners experience challenges generating leads in tandem with their technology partners.