A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. knew if there ever came a time when I had to “force” content onto {grow} it was a sign that I needed to stop blogging so this was a bad sign. It is quite sickening to reach a point where the ideas stop. But after I thought about the situation, I realized that in fact I had not run out of ideas. I simply had screwed up my tried-and-true system to generate ideas and was paying the price for it. Who knows? MORE >>

Marketing measurement is a perennially popular topic. myself have just completed a white paper on Top Five Metrics for Revenue Generation Marketers , sponsored by LeadMD , and touched on it in a separate Gleanster study, Revenue Performance Management - The Evolution of Marketing Automation. With both of these on my mind, I also paid new attention to Eloqua ’s list of five key revenue performance indicators (listed in the ‘Take a tour’ graphic on this page ). The obvious question was whether these three sources agreed about what’s important. The answer is: not exactly. MORE >>

In the current day and age of marketing, it’s no secret that visual content is an essential part of any successful marketing campaign. Many marketers have learned that not only does visual content catch the attention of our audience, it also happens to spread like wildfire on social networks. So, why aren’t more companies jumping on the visual content train ? Well, there are three big reasons: ability, time, and budget. Thing is, Photoshop isn't as overwhelming as that initial experience makes us all think! That's why I decided to create this guide to Photoshop. Sound good? MORE >>

I was going to write about several tools but I think I will break it down. This week, let’s look at what SocialOomph offers through its Pro account. There are some web apps that have withstood the test of time, tools that I still use and sometimes abuse. thought I would share some of them with you, hoping that they are as useful to you as they are for me. SocialOomph makes this easy and a little more flexible than the others I’ve used. Twitter Keyword and Hashtag Auto-Follow. Finally, I can report the worst ones as SPAM to Twitter, which blocks, bans, and reports them. MORE >>

by Dayna Rothman Too many marketers think of event ROI measurement as a pass/fail exercise, i.e., was the event good or not, or did it achieve more than X? Think about questions you want to answer that go beyond pass/fail. In event ROI measurement, there are many intricacies to take into consideration, such as: Is the agenda right? Is this the most fitting speaker? Is the topic compelling? Is this the best time of day to hold the event? What partners should we work with? Maybe an event didn’t meet your overall threshold for success. But where do you start? Good: Basic Progression Measurement. MORE >>