Contently

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. Sure, you might be able to jam some conversions into your funnel. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day.

Ideal Customer Profiles 135

Ideal Customer Profiles Lock-In Top of Funnel Digital Marketing Funnels 135

Content Marketing Institute

OCTOBER 9, 2019

How did a British nurse get a greenlight, while a Hungarian doctor got a red light for the same lifesaving remedy in the 1800s? It’s a lesson all marketers should heed for their smart, capable, and good audiences. Continue reading → The post Get the Audience Greenlight: A Lesson From a 19th Century Nurse appeared first on Content Marketing Institute.

Content Marketing 79

Content Marketing Paid Search Agency Content Companies 79

BenchmarkONE

OCTOBER 9, 2019

There’s a lot to navigate when it comes to SEO. This includes the basic stuff like inputting the right keywords into your content and making sure you add images to your site, as well as less basic stuff like optimizing your metadata and putting a comprehensive backlink strategy into place. Subdomains and subdirectories fall somewhere in the middle — they’re not exactly the first thing that people think of when they consider SEO, but they’re not as complex as they sound either.

SEO 56

SEO Budget Programs Opt-out Landing Pages 56

KoMarketing Associates

OCTOBER 9, 2019

Although marketers have an abundance of data at their fingertips, new research suggests that they are still having trouble leveraging it and integrating it into their strategies. Arm Treasure Data recently published the “State of the Customer Journey 2019” report, and statistics showed that silos, in particular, were hurting marketers looking to leverage data – 47 percent of marketers stated that their information is siloed and difficult to access.

Multi-Touch Attribution 120

Multi-Touch Attribution Marketing Report Touchpoints Statistics 120

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

OCTOBER 9, 2019

The following is a sponsored article from our partner, Opolis. As companies like DoorDash, InstaCart, Lyft and Uber continue to make national headlines in their efforts to avoid having to classify their drivers as employees instead of independent contractors, states like California are weighing in. With the recent passing of Assembly Bill 5 , which will take effect January 1, 2020, Californians will soon be considered employees of a business unless an employer can show an individual’s work meets

Paper 116

Paper Rules Automation Twitter 116

Rev

OCTOBER 9, 2019

Advertisement. Wait, what B2B marketing crisis? If you’ve been watching the news at all concerning global relations (in your lifetime…), then you probably feel like there’s always some kind of conflict brewing up. The same could be said for the marketplace, except instead of talk around a potential conflict, you get talk around recessions (and with some news outlets, depressions).

Marketing AI 100

Marketing AI B2B Marketing SIC B2B 100

Hubspot

OCTOBER 9, 2019

If you're anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones , or a collection of random facts on Zebras. In short, you likely haven't given it much thought as a channel for brand awareness. But, if you think about it, Wikipedia is one of the best third-party sources for ranking on page one of Google.

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Wikipedia Companies Hubspot Press 99

Brandpoint

OCTOBER 9, 2019

A while back, the business catchphrase of the moment was CX, or customer experience. It’s shorthand for how customers experience your business, from how they first learn about it to interaction, transaction and finally conclusion. You can’t overstate its importance. CX is vital to a business’s bottom line, whatever type of business you’re in.

Customer Satisfaction 84

Customer Satisfaction Work Management Buzz Marketing Management 84

Hubspot

OCTOBER 9, 2019

Just like Liam Neeson in " Taken ," to be a successful salesperson, you need to have a particular set of skills. As your sales process evolves, it's important to keep your skills relevant and up to date. Plus, it can increase your sales. In a case study by Rain Group , a global sales training organization, they discovered that a client who went through sales training closed 15.2% more deals and the profit margin on sales-won improved by 12.2%.

Work Management 92

Work Management Peer-to-peer Marketing Management Sales Cycle 92

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ClickZ

OCTOBER 9, 2019

On Tuesday, digital asset management company Bynder announced the launches of two powerful new features for their leading SaaS content management platform. Bynder provides a suite of tools to help organizations create, manage, and control their branded content. The new tools, Digital Brand Templates and Brand Guidelines, help facilitate content creation quickly and without the need for a designer.

Guidelines 78

Guidelines Template Digital Asset Management Brand Identity 78

Bannersnack

OCTOBER 9, 2019

When was the last time you spent time on Pinterest and left feeling uninspired and unmotivated? Exactly. Pinterest is very different from the other types of social media platforms internet users are used to. This is mainly because it’s where people go to find new ideas and inspiration to do all sorts of things, from […].

Social Media 75

Social Media Media Social Marketing Marketing 75

SEMrush

OCTOBER 9, 2019

This week‘s Google News Digest features an unprecedented move by Google to allow site owners to determine their SERP snippet content. Other highlights include its introduction of its own YouTube search news series, updated Google Ads recommendations, and a new version of Google Shopping for U.S. users.

Features 71

Features Google Ads SERP 71

SmartBug Media

OCTOBER 9, 2019

You have goals for bringing in new leads. As a savvy marketer, you’re focusing on building a system that attracts people to your brand and entices them to become customers. Inbound lead generation is critical to organizations looking to build a true pipeline. Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Ranking Lead Scoring 65

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

PathFactory

OCTOBER 9, 2019

Raise your hand if this has ever happened to you. Your manager has asked your team to clean up your library of marketing content. And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets. You book 30 minutes with the team thinking that this will be a quick sync to nail down these tag lists.

Tagging 64

Tagging Top of Funnel Work Management Content 64

Mereo

OCTOBER 9, 2019

Today buyers have more access than ever to invaluable information that can guide their needs, decisions and actions. Tomorrow they will have even more. So on and so forth. High-quality content and thought leadership is becoming a norm in industries that have a presence on the internet. And while all that information, insight and education is “free” for the tuned-in, savvy buyer, it can also overwhelm to the point of indecision, avoidance and confusion.

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Gartner B2B Thought Leadership Thought Leadership High Quality Lead 65

The Customer

OCTOBER 9, 2019

The tech industry leads the way in customer satisfaction, while the logistics, energy and water sectors lag far behind, according to new research from the company behind NPS shared exclusively with Marketing Week. Only 10% of brands in the UK have a net promoter score (NPS) of 40 or more, with logistics, energy and water emerging as the worse sectors for delivering on customer satisfaction.

Lead Ranking 52

Lead Ranking Lead Scoring Brand Identity Branding 52

Sharpspring

OCTOBER 9, 2019

As you look at your overall marketing strategy, it shouldn’t come as a surprise that social media is here to stay. You likely already have a business page on Facebook (and other social media channels) and might be doing a great job of maintaining an organic content calendar. However, these efforts likely aren’t delivering the number of qualified leads and sales you need to meet your marketing goals.

Paid Social Agency 55

Paid Social Agency Social Media Media High Quality Lead 55

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

chiefmartech

OCTOBER 9, 2019

This is my bi-annual call for leaders, practitioners, and pioneers across the marketing technology and operations community to send in proposals to present at the MarTech conference. Our next event will be in San Jose, April 15-17, and we’re accepting speaker nominations through November 8. The best way to truly master something is to teach it to someone else.

Communities 52

Communities Work Management Marketing Management Peer-to-peer 52

Brandfolder

OCTOBER 9, 2019

Marketers and creatives know what it means to pour their hearts into a campaign or piece of creative. They also know how it feels when those projects don't gain momentum.

ROI 53

ROI Analytics Creativity Campaigns 53

Leadspace

OCTOBER 9, 2019

Suppose you’re a B2B company targeting business owners, leaders, and managers. Along the way, you forget they’re just human beings, so you deliver content that’s somewhat cold, technical, and complicated. Basically, you end up doing the exact opposite of what you’d do in the B2C industry. Why won’t this work? The prospects you’re targeting are people.

B2B Marketing 48

B2B Marketing Paid Search Agency Work Management Marketing Management 48

Spiralytics

OCTOBER 9, 2019

Push notification has become a new mobile marketing phenomenon with the increased popularity and availability of smartphones. Nowadays, it’s a common marketing format that is used for both promotional and transactional purposes.

Mobile Marketing 48

Mobile Marketing Promotion Marketing 48

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SWZD

OCTOBER 9, 2019

Much has been written about the tremendous advances in AI and Machine Learning in recent years, but what has been less articulated is their application to use cases that affect business processes on a daily basis. We learned about some of these use cases when we spoke recently with Vibhor Kapoor , Vice President of Marketing at Box. (For more information on Box, please see our earlier interview with Jeffrey Siegel (link to Jeffrey Siegel interview)).

Business 48

Business Peer-to-peer Work Management SEM 48

Valasys

OCTOBER 9, 2019

On the 8 th of October 2019, Petra Industries a customer technology distributor launched an innovative & all new B2B eCommerce platform. The announcement is part of the largest website renovation in the 34-year history of the company. The new Petra.com is an advanced B2B eCommerce platform (evolved from the contemporary B2B purchasing platform called PetraCentral), powered by OroCommerce which is an eCommerce platform form Oro Inc.

eCommerce 51

eCommerce Work Management Marketing Management B2B 51

Martech Advisor

OCTOBER 9, 2019

Pinterest has what it takes to grow in the future. The unique dynamic of this platform will make it an increasingly attractive draw for brand dollars, while its relationship with consumers will enable it to expand ad inventory over time. Ultimately, Pinterest has the makings of one of the largest players in advertising, writes, Aaron Goldman is CMO of 4C Insights.

Advertisements 47

Advertisements Advertising Top of Funnel Funnel Advertising 47

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. The research was conducted by Research In Action GmbH & evaluated the Account-Based Marketing vendor metrics for the participants, before assigning them the ranks. Engagio is a leader in the field of B2B marketing engagement & secured the first position for the Account-Based Marketing Vendor Metrix, besides winning the

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Outgrow

OCTOBER 9, 2019

Outgrow Interactive Case Study: How Inventrom Generated 30000+ Leads . This is an interactive quiz case study that details how Inventrom, an IoT platform generated 30000+ by using Outgrow interactive content. Inventrom - An Internet Of Things. Inventrom or Bolt IoT is a fully integrated IoT platform for all your projects. It is a complete platform that includes hardware, a cloud dashboard, and a smartphone app to monitor, control and manage your devices remotely over the Internet.

Case Study 45

Case Study Case Studies Outgrow Studies 45

Porch Group Media

OCTOBER 9, 2019

Customer Experience Key to Consumer Loyalty. Creating exceptional experiences for your customers and prospects can set yourself from the competition. This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Customers no longer base their loyalty on price or product.

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Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Stevens & Tate

OCTOBER 9, 2019

Using marketing automation solutions can greatly improve your marketing capabilities. Automation saves time on repetitive, mundane tasks, giving you more time to focus on more pressing matters. Additionally, automation helps improve the customer experience by making client data better organized and easier to access. However, using basic automation will no longer provide you with a huge advantage over your competition.

Lead Ranking 40

Lead Ranking Automation Marketing Qualified Leads Sales Qualified Leads 40