ViewPoint
NOVEMBER 12, 2013
'Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique. But for a strategy to be consistently successful, a company’s sales and marketing teams need to be operating with shared goals — which is easier said than done, says my latest guest and longtime friend, Matt Heinz, president of Heinz Marketing.
Marketing Insider Group
NOVEMBER 12, 2013
'It’s no secret that I’m a big fan of Slideshare. 4 of my last 10 posts were slideshares covering some of my own latest thinking on the future of content marketing. And how brands need to start acting like publishers. But I’ve been meaning to cover an amazing Slideshare deck from the good folks at Altimeter. They recently updated their “State of Social Business Maturity” report for 2013.
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Biznology
NOVEMBER 12, 2013
'Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is ) on the same domain as your content — any content. According to the instructions, it’s not limited to journals, papers, blogs, magazine, or social sites. Your corporate site is just dandy.
ANNUITAS
NOVEMBER 12, 2013
'It’s often the agenda that hurts the purity of content. The role of content marketing is to create leads and help drive revenue.
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Vision Edge Marketing
NOVEMBER 12, 2013
'Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That’s truer today than ever before, because customers have more choices, more control, more ways to connect, and more access information. No wonder marketers everywhere are scrambling to develop content and make use of the myriad of channels to reach and connect with prospects and customers. .
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
NOVEMBER 12, 2013
'Author: Neda Navab Your brand is the face of your company, and if you’re a global company, brand consistency is both challenging and vital. In the age of information abundance, consistent branding — through your company’s name, the strength of your logo , and your ongoing communications with customers — should be designed to trigger a specific and consistent response from a customer.
Vidyard
NOVEMBER 12, 2013
Some people love sports, some people love food. I love films. As a content marketer, it’s no surprise that I love heading to the cinema and soaking up a great story. And I love learning about films too. Lately I read a popular screenwriting book from the late Blake Snyder, a talented writer who sold over 14 scripts to leading Hollywood studios.
EMagine B2B Blog
NOVEMBER 12, 2013
'eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Douglas Ranalli, President/CEO, NetChange and Founder, Chief Strategy Officer at NetNumber , Inc. “I’ve worked with the eMagine team on two different start-ups where they provided full service design, implementation a
Vidyard
NOVEMBER 12, 2013
Post on how you can create shorter videos that qualify leads faster as they travel down the rabbit hole. The post Create Videos to Qualify Leads appeared first on Vidyard.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The ROI Guy
NOVEMBER 12, 2013
'TabTimes has recommended Alinean''s ValueStory as one of its top Calculator Apps in their latest roundup review. Click here to read the review! The latest version includes ROI calculators for Sales and Marketing Productivity (based on cutting edge research from Scott Santucci / Forrester), Marketing, Selling Effectiveness, Mobility and BYOD and Downtime.
Vidyard
NOVEMBER 12, 2013
Some people love sports, some people love food. I love films. As a content marketer, it’s no surprise that I love heading to the cinema and soaking up a great story. And I love learning about films too. Lately I read a popular screenwriting book from the late Blake Snyder, a talented writer who sold over 14 scripts to leading Hollywood studios.
The Point
NOVEMBER 12, 2013
'Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer, and closes the deal. Good email copy is engaging, personal, never boring, and focuses the reader on a single action: response. No matter what you’re selling – a white paper, a Webinar, a demo, a free trial, or 25% off your latest software – there are certain rules that disciples (ahem) of good B2B email marketing should always follow.
Vidyard
NOVEMBER 12, 2013
Post on how you can create shorter videos that qualify leads faster as they travel down the rabbit hole. The post Create Videos to Qualify Leads appeared first on Vidyard.
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LEADership
NOVEMBER 12, 2013
'That’s a question that keeps almost every B2B marketer up at night. Rising costs of lead generation, increasing competition and a rapidly growing population of buyers that function almost like intense research organizations—these are the factors we are up against in the B2B world. See this Infographic from Madison Logic showing ways in which the cost per lead is calculated: [link].
Digital B2B Marketing
NOVEMBER 12, 2013
'Need leads? It will cost you. Between $35 and $65 per registration according to statistics recently published by Madison Logic. And that is if you are just targeting a broad function, like “marketing” or “technology.” Do you want a specific industry? Level of seniority? Geography? The more targeting you need, the more expensive those leads become.
Webbiquity
NOVEMBER 12, 2013
'As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. How can marketers help their organizations move from “social media marketing” to “social business”?
Convince & Convert
NOVEMBER 12, 2013
'It’s easy for us web marketers to look down on traditional marketers, and how they “just don’t get it.” It’s not about hitting people over the head anymore; it’s about drawing them in. It’s about convincing them to want your messages, to habitually train them to trust what you have to say. And then there are those bad habits the internet has actually made worse for us.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Webbiquity
NOVEMBER 12, 2013
'As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. How can marketers help their organizations move from “social media marketing” to “social business”?
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