Biznology
NOVEMBER 7, 2018
Most of the time, impatience is a good thing. Business owners and professionals of all ilks should feel motivated to identify problems and to solve them as quickly as possible. After all, modern companies need to react with great speed in order to satisfy the ever higher expectations of the contemporary consumer. Yet, certain problems require a degree of patience.
Marketing Insider Group
NOVEMBER 7, 2018
For too many organizations I meet, content quality is assumed. Or, it’s delegated to those creating the content. Defined and documented content quality criteria don’t exist. They aren’t part of a service agreement with content creation teams. When content quality criteria do exist it’s typically defined at the lowest level of quality maturity. Of course, […].
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ViewPoint
NOVEMBER 7, 2018
Thinking back on my career, I realized early on that marketing spending of any sort, whether for people or programs, must be rooted in my ability (and our marketing department’s ability) to justify the expense. Nothing else made sense to me then or now. If you intend to spend the investor’s money (AKA company money) based on notions and intuition, without a plan to report the results, you are misleading management.
Marketing Insider Group
NOVEMBER 7, 2018
Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades. Whereby the notion of awareness, evaluation or consideration, and purchase decision is built-in to these views. In reality, whatever labels have been applied, there are more similarities than differences.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Tomorrow People
NOVEMBER 7, 2018
“Transformation is the new norm — it’s about more than data and digital,” says Scott Allen, CMO of Microsoft. Your customers have fallen in love with tech, but that doesn’t mean you should rush to deploy more yourself. Successful transformation boils down to people, process and tools. Scott Allen, CMO of Microsoft shares his experiences. As a leading tech company, Microsoft and its CMO Scott Allen are at the heart of transformation.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ANNUITAS
NOVEMBER 7, 2018
Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. Participate in our new study by clicking here. Request a copy of the results when it is completed by clicking here. Back in 2012, the Fournaise Marketing Group published results from a study that showed that 80% of CEOs do not trust marketers , compared to a 90% approval rating on trusting the CFO or CIO.
Zoominfo
NOVEMBER 7, 2018
As important as it is for job candidates to make a good first impression, it’s equally important for the hiring company to do so, too. To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. With just a few small changes to your job descriptions, you can improve the quality of your candidates and the efficiency of the hiring process.
JotForm
NOVEMBER 7, 2018
It was a meeting of the minds?—?three of the world’s most unconventional thinkers in a delightfully conventional setting. The glow of candlelight. The aroma of fresh oregano. And the sound of vigorous debate, mixed with occasional bursts of laughter, filled the room. It was a dinner party with an.
Content Standard
NOVEMBER 7, 2018
With Snapchat struggling to hold on to its existing user base, and Facebook having to deal with plenty of recent flak, you might be tempted to say social networks are hitting a mini-recession—if not for Instagram’s eye-catching growth. Instagram marketing and advertising revenue is growing at a faster pace than its parent company, Facebook. As MarketingTech points out, Instagram is doing a lot more than edging out Facebook’s revenue growth: their most recent reported figures show ad
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
NOVEMBER 7, 2018
Our company AlayaCare Home Care Software is like the Tesla of the home healthcare software market. It’s an industry that is still dwelling in the dark ages when it comes to technology. Businesses still run on paper or software that is built on Microsoft access. By contrast, our software is built in the cloud and has a really slick, beautiful interface.
DivvyHQ
NOVEMBER 7, 2018
Our DivvyHQ team is based in Kansas City, and if there’s one thing every outsider knows about KC, it’s that we bring it with the BBQ. My hometown boasts more than 100 barbecue joints, including some of the country’s very best. When it comes to eating, we have a vast number of delicious options at our (sauce-stained) fingertips, so we’re always keeping an eye out for “Best Of” lists where readers choose their favorite spots.
Content Marketing Institute
NOVEMBER 7, 2018
Too many manufacturing organizations are still talking about themselves in the content they create. According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content.
Spiralytics
NOVEMBER 7, 2018
It’s safe to say that search engine optimization has changed over the years. So much so that if you try to apply techniques that were the norm during the early years (1990s) like keyword stuffing, or even the more current ones like constructing inter-linking private blog networks , you’ll likely to go nowhere.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
MindFire
NOVEMBER 7, 2018
Boy did we miss you all! Dave and I are super excited to be back in the studio recording new Episodes of Pixels & Ink where we’ll bring you the best tips, tricks, and strategies on using multi-channel marketing to… The post [Podcast #40] This Weird Lead Gen Strategy Could Save Your Company appeared first on MindFire Studio Blog.
Kapost
NOVEMBER 7, 2018
We live in a world of comparison—brought to you by human nature and the convenient oversharing nature of the interwebs. The impulse to compare is so addicting because it plays. The post Where Do You Fall on the Content Operations Maturity Model? appeared first on Kapost Content Marketing Blog.
Hubspot
NOVEMBER 7, 2018
Quitting your job is never easy, particularly if you have a good relationship with your boss and colleagues, or you feel they've invested time and energy into your professional development. It might feel like there's no good way to give your two weeks' notice, but that's not true. There are particular actions you can take to ensure you leave a good final impression with your current employer.
Televerde
NOVEMBER 7, 2018
I loved waking up this morning to the news that the U.S. state of Florida voted overwhelmingly to restore the voting rights to approximately 1.5 million former felons. For me, it was the highlight of a day so often marked by divisiveness and self-preservation. But not this time; not with this vote. Overwhelmingly, Floridians came together to say, “Yes!
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Launch Marketing
NOVEMBER 7, 2018
Without specialized tools, it’s virtually impossible for marketers to make sense of the customer and prospect data available to them. This is why most B2B organizations adopt marketing automation and related technologies. Before CRMs for example, many companies tracked leads and opportunities in spreadsheets. Version control, file bloat and user error opened the door to conflicting information, slow processing times and irregular data entry, which made analysis painfully inefficient.
Velocity Partners
NOVEMBER 7, 2018
Content’s Survival of the Fittest. Evolving from content production to performance. The first group of content pros emerged from B2B marketing’s primordial soup with a super-hero advantage. The creative gene. They set about driving a step change from the dull, analogue land of colorless white papers into the exciting, digital world of glorious technicolour media.
MindFire
NOVEMBER 7, 2018
Helllooooooo Listeners! We’re back again with another new episode in this series on how to transform your business into a lead generation (and revenue generation) machine! Last week we taught you how to ethically repurpose the best performing content and… The post [Podcast #42] How to Use Other People’s Content to Create More Leads for Yourself appeared first on MindFire Studio Blog.
Integrated B2B
NOVEMBER 7, 2018
Shifting the perspective of your communications and taking on the role of an industry advocate can bring many benefits for your company. Offering customers valuable, objective advice on your industry can boost your credibility, website traffic, social media engagement – and give you better sales leads. When you let your products or services take the back seat and instead share your industry knowledge and insight, you build trustworthiness and authority – and, potentially, also increase your cust
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
EMagine B2B Blog
NOVEMBER 7, 2018
Video Will Dominate Content Marketing . YouTube, Instagram Stories, the launch of IGTV, Facebook video and Snapchat all continue to point to a top trend in 2019. Getting started with your healthcare video marketing strategy now will keep you ahead of the pack in the year ahead. According to Hubspot : Video will make up 80% of all internet traffic by 2019. 90% of customers report that product videos help them make purchasing decisions.
Ontraport
NOVEMBER 7, 2018
Tara Mohr is an expert on women’s leadership and well-being and helps women play bigger by sharing their voices and bringing forward their ideas in work and life. She’s the author of Playing Big: Practical Wisdom for Women Who Want to Speak Up, Create, and Lead, which was named a Best Book of the Year […]. The post Tara Mohr: Playing Big Leadership Program appeared first on The ONTRAPORT Blog.
Brandwatch Marketing
NOVEMBER 7, 2018
Brands all over the world are facing new challenges as they aim to stand out amid a sea of digital chatter. As audiences become increasingly sophisticated, brands must raise their marketing game in order to catch the right kind of attention. This high bar has led a number of brands and organisations to adopt new approaches to marketing. One example is the use of ‘shock marketing’ techniques to cut through the noise and create a memorable impression.
Hubspot
NOVEMBER 7, 2018
Pop quizzes always seemed unnecessary and annoying during school. But in the working world, they can be quite useful -- you can use quizzes to engage an audience or make sure your new employees understand team protocols. If you want to create a fun quiz for your audience or one that’ll test your new employees’ knowledge of your team’s methodologies and software solutions, you can use Google Forms to make free, self-grading quizzes in under five minutes.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Litmus
NOVEMBER 7, 2018
Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands measure, the analytics tools they use, and the impact of the two of those on program performance.
Hubspot
NOVEMBER 7, 2018
"Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained. Unriddled: The Tech News You Need. 1. Amazon Is Rumored to Split Its Second HQ Between Two Cities. Several months after announcing its "narrowed" list of 20 contenders for its HQ2 location, rumors are swirling that Amazon will actually split its second headquarters between two cities.
Seismic
NOVEMBER 7, 2018
This is the first post in a series where Meg Guarente, a Product Marketing Manager here at Seismic, will chronicle her journey of discovering sales enablement. In this post Meg walks you through her first inklings of sales enablement based on pain points she was experiencing. Stay tuned for more in this series! They say content is king, right? It’s why 95% of b2b purchase decisions are directly influenced by it, according to DemandGen.
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