Thu.Jan 12, 2017

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How to Protect Your Business from Cyberattacks

Webbiquity

Guest post by Caroline Black. Cybersecurity is becoming more of a concern for individuals, businesses and even governments. Top U.S. security specialists have stated that cyberattacks are one of the leading threats to U.S. security. Cyberattacks are clearly a major issue for any entity that uses the internet. Basically, if you have an online business, it’s a target for hackers.

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The Perfect Customer Marketer Job Description

Influitive

Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year. In spite of this, many organizations still.

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The Most Important Way to Keep Your Marketing Resume out of the Trash

Marketing Insider Group

There’s a great irony among the marketing profession. Most marketers are quite good at what they do—whether it be promoting a product, building a brand, or selling a service. But when it comes to marketing themselves, many fall short of putting together a compelling message that convinces employers of their talent and experience. One place […].

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Digital marketing directions: key trends driving digital in 2017

Biznology

Are you confused and frustrated by the rapid pace of change in digital marketing? Do you find yourself struggling to get ahead or sometimes feeling that it’s hard to even keep up? In this free 30-minute Biznology® webinar below, Tim Peter tells you how to anticipate, analyze, and adapt to the changes coming to search, social, and content marketing in the New Year.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How To Choose an International Expansion Strategy

Marketing Insider Group

Have you ever thought about what it takes to build a strong digital presence in multiple countries? Following SEO best practices and getting your website to rank highly in your home country can be hard enough, but branching out to other countries is a completely different ballgame. In this blog post, I’m going to describe […]. The post How To Choose an International Expansion Strategy appeared first on Captora Blog.

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Facebook May Have Just Ushered in a New Era for Mobile Video

Contently

For years, Facebook has denied that it’s a media company. Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. But over the last few years, that position has become less tenable. Now, it seems that Facebook has finally accepted the premise that it is, at the very least, inextricably linked with the media industry.

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8 Steps to Open a Baidu PPC Account

KoMarketing Associates

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing.

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12 SEO Trends 2017: Ranking in this Age of Semantic and Mobile Search

Spiralytics

Can you believe we're down to the last 2 months of 2016? Which means, it's time to reassess your SEO strategy and get your website ready for 2017.

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8 Steps to Open a Baidu PPC Account

KoMarketing Associates

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Adding Video to Your Sales Emails is No #SalesFail

Vidyard

Getting attention from your prospects isn’t always easy. The average person receives a whopping 100+ emails a day, and opens less than 25 of them. Combine that with our goldfish-like attention span, and it’s a recipe for your email going unnoticed. And to make matters worse, we’re only human. How many times have you sent an email referencing the wrong industry?

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7 Companies That Should Buy Medium, Because Why Not?

Contently

It’s time to panic about another social network. Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. In Williams’s estimation, the company’s Outbrain-esque ad structure to push advertorials on people contributed to a “broken system” of ad-supported media.

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5 Interview Questions to Assess Emotional Intelligence

Hubspot

Emotional intelligence is more than just a buzzword. The ability to emphasize with others, build lasting relationships, and manage emotions in a healthy way has been proven time and time again to be one of the biggest indicators of workplace and interpersonal success. In client-facing roles, emotional intelligence can be the difference between a lasting agency-client relationship and a severed contract.

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Brand Personality: An Approach for Professional Services

Hinge Marketing

Professional services firms aren’t exactly known for their personality. In fact, except in creative services like advertising and graphic design, many firms seem to think their clients expect a grim-faced gravity from their service providers. After all, a lot of money is at stake. But there is another perspective to consider: how does the buyer find the right firm in the first place?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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9 Handy Business Calculators That’ll Make Your Life Easier

Hubspot

Have you ever sat in a meeting and been asked, “Well, how much is that [insert necessary marketing tool or program to grow business] going to cost?”. Those who run the budget at companies must ensure return on investment from every activity that they put dollars behind -- otherwise you wouldn’t have resources to do your job. Trouble is, solidifying those resources and proving they’ll be worth the investment can definitely be a challenge.

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6 Reasons to Leverage Webinars in Your Content Marketing Program

Circle Studio

The post 6 Reasons to Leverage Webinars in Your Content Marketing Program appeared first on circle S studio.

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Marketing Automation for Associations

Hubspot

Sometimes we ask our marketing teams to be superhuman. As hard as they work, there are practical limits to human capacity. They can only follow up with so many leads. It's easier for them to achieve superhuman status when they get a little help – like marketing automation. Using a marketing automation tool to set up workflows can give your membership conversion efforts an exponential lift.

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33Across Takes on CES

33Across

Last week the much anticipated Consumer Electronic Show took place in Las Vegas. Better known as CES, the four day conference provided participants the opportunity to get a first look at what to expect from the tech world in 2017. Team 33Across was in attendance, below are a few of our takeaways. The post 33Across Takes on CES appeared first on 33Across.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Plan Marketing Content Around Event Promotion

SnapApp

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Or some combination of the above. Often, this oversight can result in missed opportunities to educate, engage, and excite attendees and new leads. This is a problem: By allowing the marketing content to stop at one of these steps, momentum that’s built up suddenly comes to a screeching halt – and the conversation

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The Great Dashboard Debate: Filtering vs. Drag-and-drop Layout

DivvyHQ

Hi! My name is Nick and I’m the CTO at DivvyHQ. I’ve been with Divvy a little over a year and I’ve spent my first 12 months getting our development team reorganized, our product team and development teams in sync and working to get our development life cycle working efficiently. I wanted to take a moment to give everybody an update as we move forward with our Divvy 3.0 (as we have called it internally) redesign.

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How to Plan Marketing Content Around Event Promotion

SnapApp

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Or some combination of the above. Often, this oversight can result in missed opportunities to educate, engage, and excite attendees and new leads. This is a problem: By allowing the marketing content to stop at one of these steps the event, momentum that’s built up suddenly comes to a screeching halt – and the con

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Best SEO Practices to Dominate In 2021

SEMrush

Georgi Todorov asked Sujan Patel, Sean Si, Neville Medhora, Ana Hofman, Bill Slawski, Jayson DeMers, Ron Sela and other experts to share their best SEO practices to dominate in 2021.You‘re thinking that this is the simplest and probably the most effective SEO formula: “Great Content + Backlinks = Higher Ranking“ But in this roundup post, he asked the participants if they could forget about cliche answers and share some of their SEO hacks with the SEMrush readers.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Top 3 Reasons You Should Automate Your Marketing Webinars

Webinato

By Shahin Shadfar. “What the heck is Webinar Automation?” you may ask. Put simply, it is the future of webinars! More specifically, it is the process of creating one webinar, then cloning it and running it time and again in a live environment. No, this doesn’t mean just recording a video of your webinar and replaying it back in front of a new group of attendees.

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The Ideal Sales Pipeline Review Process

Olympia Consulting Sales

I’m guessing that, like me, you’ve sat through countless sales pipeline review meetings wondering if they. The post The Ideal Sales Pipeline Review Process appeared first on Olympia Consulting.

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Blending The Live and Online to Enhance the Brand Experience

The Freeman Company

Brands head ‘on live’ to connect with tech savvy consumers.

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Blog #6.2: Narrative Storytelling Enhances Sales Performance

SalesChoice

Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance. B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). In other words, 70% of B2B Sales professional time is spent in administrative overhead, (responding to emails, in putting data into administrative systems, contact management, customer relation

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Why Financial Services Brands Need Content Marketing Now More than Ever

Content Standard

Millennials are at a financial turning point, and the financial services industry is sorely lacking an effective content marketing strategy to engage them. Consider, for example, a 30-something Millennial who is finally making a decent salary. After her grandfather’s recent passing, she is surprised to learn that she’s been bequeathed a large inheritance.

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How to Create a Content Promotion Plan in 3 Steps

SnapApp

So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty.

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7 Things That Illustrate What Marketers Think About the Future of Technology

Adobe Experience Cloud Blog

Author: Chandar Pattabhiram Marketers are the first to feel the pressure of emerging technology. It comes from all sides; from competitors, as new tools come to market, are adopted, and become essential for effective strategies; and from customers, as individuals and businesses show preferences for new channels and methods of communication. As the number of channels grows, the potential touchpoints through which marketers can engage customers and understand their behaviors is rapidly expanding.

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