Biznology
AUGUST 16, 2013
'Photo credit: rustybrick. Many of you buy paid search ads–they work and you’re smart to use anything that works. But sometimes I see techniques that just don’t make any sense when you break them down. When companies have tens or even hundreds of thousands of keywords, they are always looking to add to the scale while reducing their own work.
B2B Marketing Traction
AUGUST 16, 2013
'When you bought SEO services, did you pay to improve your website’s performance in search engine results? Or, did you actually pay to get your website demoted from the results or even delisted? If your SEO vendor doesn’t understand the latest search engine algorithm changes (notably Google Penguin 2.0, which I blogged about recently in More SEO Tactics Bite the Dust with Google Penguin 2.0 ), you may have bought search engine optimization snake oil.
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Industrial Marketing Today
AUGUST 16, 2013
'One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Hinge Marketing
AUGUST 16, 2013
'Today’s marketers must possess a blended skill set that draws from both creative and analytical dimensions. If you are like most, you’ll have a biased towards being “more creative” or “more analytical” However, both dimensions must be leveraged if marketers are to succeed. Why? Economic, market and societal shifts have led us to an environment where there is a greater need for new ways of thinking, and this has truly created a more a multi- and interdisciplin
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Hubspot
AUGUST 16, 2013
'Hey marketer. How ya doin? Little stressed? Feelin'' like ya messed up? Things not working out the way you planned? It''s okay. According to The Onion , only.0003% of things that happen actually matter. Or if you''re looking for serious advice not based on fake stats from a humor website -- know that whatever it is you think you totally messed up and is currently causing you way too much anxiety. probably wasn''t that big of a deal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
AUGUST 16, 2013
'Yesterday, TechCrunch reported that Apple acquired video programming recommendation site Matcha. And it wasn''t for their smarts (though I''m sure they are very smart, indeed). Matcha built a personalization engine that Apple couldn''t say no to -- they wanted that product under their roof. Thing is, Matcha is pretty small potatoes -- in size and revenue.
Vidyard
AUGUST 16, 2013
August has been a pretty exciting month so far for us here at Vidyard. Not only have we launched our new app for HootSuite , but we were also featured as the ‘social tip of the week’ on TWiT.tv , and as the ‘tool of the week’ by communications agency Thornley Fallis. As social host Amber MacArthur points out in the clip below, the HootSuite app isn’t just for managing video content from your social dashboard, it also grants you access to the analytics about the vide
SnapApp
AUGUST 16, 2013
Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ————————————————————————————————————.
Convince & Convert
AUGUST 16, 2013
'Brian Solis, Altimeter Group @briansolis. Brian Solis , principal analyst at Altimeter Group , joins the Social Pros Podcast this week to discuss the biggest challenge most businesses face when integrating social media and social business, plus his views on narcissism and how it affects businesses’ abilities to reach people. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
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Crimson Marketing
AUGUST 16, 2013
'It’s hard to believe, but we’ve made it through most of 2013 and noticed some definite trends showing up in the world of digital marketing. Time to revisit your marketing plan and consider some of these useful and easy-to-implement tips to freshen up your digital marketing strategy: . Connect all of your channels. Your customers are not just on the web or watching television, more than likely they are using both at the same time.
Adobe Experience Cloud Blog
AUGUST 16, 2013
'Author: Heidi Bullock We all know the saying, “there is nothing new under the sun”–this could be said for many things content related. Even what I am about to outline here is not a new concept, so I am writing this more as a friendly reminder for those of you that are stressed and under pressure to develop something *new*, *exciting*, and *thrilling*–for an upcoming marketing campaign or email.
Hubspot
AUGUST 16, 2013
'Please raise your hand if you''ve ever felt personally victimized by PowerPoint. When you open it up, you''re hit with stark black Calibri font on a white background, killing any creative inkling you may have felt. It''s daunting enough to creating a 10-slide deck to report your monthly marketing metrics -- never mind putting together a PowerPoint to be seen by the 60 million monthly unique visitors on SlideShare.
Hubspot
AUGUST 16, 2013
'Social media conversations have evolved. Rather than broadcasting messages, users and brands are engaging in more direct communication. And the most prominent social channel for these one-to-one conversations is Twitter. It''s a good thing, too. Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media presence.
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