Mon.Aug 29, 2016

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How to Turn Your Blog into a Lead Generating Machine

Marketing Insider Group

These days, many tasks can be accomplished without human intervention. We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. For instance, we’ve come a long way since the first Ford Model T production line was created. People no longer stand on a conveyor belt to do the […]. The post How to Turn Your Blog into a Lead Generating Machine appeared first on Marketing Insider Group.

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Biznology’s best info on content marketing

Biznology

On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. Why big data and content marketing go together. Your big marketing budget is not as big an advantage anymore. Is marketing content’s quality intrinsic, or proved in the wild? Why new never completely drives out the old.

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Infusing SEO Into Your Content Marketing Strategy

Marketing Insider Group

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential. When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […].

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The cost of losing a customer

Savanta

What’s the cost of losing a customer? ‘A lot’ is the simple answer, especially in B2B markets where the pool of prospective customers is limited and each sale tends to be high value. We can be a bit more specific about the cost of losing a customer though. Various numbers are bandied around in this respect – acquiring a new customer costs five, seven, ten, even thirty times more than retaining an existing one.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Content Marketing Lessons From BuzzFeed [Study]

Marketing Insider Group

BuzzFeed gets a lot of hate for its clickbaity titles and silly articles. But you can’t argue with the fact that BuzzFeed is one of the most popular websites in the US and around the world. The site boasts a whopping 7 billion views every month, with over 200 million unique visitors worldwide. So what’s […]. The post Content Marketing Lessons From BuzzFeed [Study] appeared first on Marketing Insider Group.

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Why Budgeting Requires Better Marketing Planning

Hive9

Budget allocation, to some degree, is part of every marketer’s role. While different at varying levels of authority, the process is never easy.

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Social Media and SEO: When and How They Work Together

Adobe Experience Cloud Blog

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Common misconceptions have led some marketers to lose focus on what will effectively benefit both strategies to get the most out of every effort. In this blog, I’ll clear the air and explain how social media and SEO work together and how they can benefit each other: Social Media Signals Are NOT SEO Rank

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5 Keys to Building a Culture of Content

Contently

Most companies are thinking about content all wrong—or at the very least, in a very limited way. Content is primarily thought of as a marketing tool—a way to boost brand perception, reach potential customers, and drive leads. But in truth, content can wield a powerful influence on divisions across the enterprise—particularly any that are external-facing.

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How to Leverage Newsjacking Without Being a Jerk

Convince & Convert

Tapping into trending news is part of what keeps web content relevant and real for readers. Newsjacking is simply taking newsworthy events and piggybacking your content to capture (hopefully) some of the search traffic. Ultimately, this can help increase your site views, as well as sales or profits. However, when done poorly, newsjacking can make you a jerk.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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3 Ways to Create Customer-Driven Content

SnapApp

Guest post by Shayla Price. Traditional marketing does not have the same effect on consumers as it once did. Customers are now conditioned to avoid advertisements. Personalized content marketing is swiftly replacing generic ads. Content tailored to the customer’s needs offers brands a new opportunity. They can pinpoint specific consumer interests. This kind of content is highly effective.

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No Phone, no WiFi, no B2B Marketing

TaylorMadeIn KEW

A lot has changed for me in the years since I began taking extended summer holidays. Leaving the corporate world last year, starting my own business and working for myself means no more paid holiday time; when I’m not working I’m not earning. So, continuing to take almost the entire month of August off from working has felt like an incredible luxury.

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16 of the Most Creative Business Card Designs From Agencies

Hubspot

The business card isn't dead yet. As long as there are parties, industry events, and networking opportunities, there will be business cards. And it's important that yours isn't thrown to the bottom of the pile because of a lackluster design. Whether you work at a bigwig agency or as a freelancer, your business card should make a memorable first impression.

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Paid Search Engine Marketing: Why You Should Be Optimizing for Enhanced Campaign Modifiers

QuanticMind

In paid search engine marketing, targeting is everything – which is why Enhanced Campaign modifiers such as time and geo targeting are so powerful. Paid search engine marketing can be a challenging field, to say the least, thanks to constant changes in technology and publisher ecosystem. This blog will cover Enhanced Campaigns from Google. Yes, Enhanced Campaigns introduced a lot of changes – and sometimes headaches – for marketers, but they also have an extremely important upside: they give per

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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8 Data-Backed Strategies to Increase Your Video's Play and Conversion Rates

Hubspot

Video production is not just about making videos for awareness purposes. In our experience, using video strategically can help you at every step of the marketing funnel from lead generation to revenue growth. In order to reach these goals, savvy marketing teams want to make videos that drive conversions. Whether you're hoping someone will find your website organically, sign up for a product demo, or even purchase your product -- a well strategized video can help boost your conversion rate.

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Brand Academy Chicago: 3 Reasons You Need to Be There

Brandfolder

An evening for brand geeks to share stories, talk trends, and hear from an impressive roster of speakers? Sign us up! We’d mention the free food and drinks, but you’re.

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The Evolution of Virtual Reality [Infographic]

Hubspot

Imagine being able to transport yourself to a completely different place -- an idyllic beach paradise , a front row seat at a Paul McCartney concert , an unexplored planet -- with the click of a button? Thanks to technological advancements in the world of virtual reality (VR), these immersive experiences define just a small taste of what's possible.

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Brainstorming 101: How to Be a Better Participant

The Freeman Company

Get your creative juices flowing with an effective brainstorming session

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” It’s a good question, and one that’s simply explained without jargon. But in 2016, a more appropriate question may be: what isn’t content marketing? To get a sense of how vast the content marketing industry has become, take a look at Scott Brinker’s 2016 edition of his marketing technology landscape s

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Why a Twitter Dashboard is Critical for Small Businesses

Sprout Social

What are your best performing Tweets? How many new followers did you get last month? What days of the week do you get the most engagement? With a Twitter dashboard, you can easily answer all of these questions and more. It’s surprising how many businesses have no idea whether or not their Twitter management strategy actually working. Some businesses look at their follower count as the main determinant of how successful they are on Twitter. .

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The absolutely epic Periodic Table of Marketing Signals

chiefmartech

The following is a guest post by Steven Wastie , the CMO of Origami Logic. While it naturally aligns with his company’s solution, I think his Marketing Signals Framework — and this absolutely epic Periodic Table of Marketing Signals — transcends their own product and is a powerful concept for marketing technlogy management. As a modern marketer, you’re overwhelmed with information, all the time — and there’s no end in sight as complexity and the pace of change shows absolutely no sign of l

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17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr