Marketing Insider Group

OCTOBER 15, 2019

Influencer marketing is a hot topic these days. Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service. . It feels organic, right? Ha! It’s anything but that. Often it’s marketing agencies pulling the strings of those influencers, sometimes for big bucks or giant perks.

Activities 222

Activities Marketing Agencies 2 Paid Search Agency Case Studies 222

The Point

OCTOBER 15, 2019

If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault: 1) sales follow-up may be sub-standard in either cadence, frequency, or message. 2) lead nurturing. may not be doing enough to educate the prospect , “warm up” the lead, or drive additional engagement, or. 3) you could be generating the wrong types of leads altogether, namely either people that simply aren’t ready

Sales Qualified Leads 138

Sales Qualified Leads Work Management Marketing Management Account Based Marketing 138

Fusion Marketing Partners

OCTOBER 15, 2019

Everyone has an opinion when it comes to branding. Over the course of my career, first as a client-side marketing […].

Brand Identity 73

Brand Identity Branding Paid Search Agency Companies 73

Zoominfo

OCTOBER 15, 2019

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). Fine-tuning your cold email strategy might not make your open rates skyrocket to 90%, but it can make a major difference.

Sales Management 230

Sales Management Template Top of Funnel Zoominfo 230

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Webbiquity

OCTOBER 15, 2019

Effective marketing for a startup company is all about focus. You’ve got limited time (you’re likely already working 80+ hours per week!) and little budget, so it’s essential to judiciously optimize the use of both. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP).

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Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

Zoominfo

OCTOBER 15, 2019

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps constantly look for ways to improve their sales email strategy. It’s not hard to see why — only 21% of emails from email campaigns are opened. Fine-tuning your cold email strategy might not make your open rates skyrocket, but it can make a major difference.

Template 113

Template Zoominfo Ethics CAN-SPAM 113

Search Engine Journal

OCTOBER 15, 2019

Here are 5 of the best content trends you should start applying to your content marketing strategy. The post 5 Big Content Trends for 2020 via @JuliaEMcCoy appeared first on Search Engine Journal.

Trends 111

Trends Content Search Marketing Marketing & Strategy 111

Biznology

OCTOBER 15, 2019

There’s an old joke about two guys walking through the woods. All of a sudden they see a bear, and the bear starts moving towards them. The first guy sits down, pulls a pair of running shoes out of his backpack and slides them on. The second guy says, “What are you doing? You’re not going to outrun that bear.” And the first guy says, “I don’t have to outrun that bear.

Marketing AI 91

Marketing AI Marketing Analytics Tools Paid Search Agency High Quality Lead 91

Content Marketing Institute

OCTOBER 15, 2019

Your audience includes people with hearing, vision, cognitive, learning difficulties, or physical disabilities. Can they easily consume your content? Here are seven ways to make that happen. Continue reading → The post How to Structure Your Content to Make It Accessible appeared first on Content Marketing Institute.

Content 94

Content Content Marketing Paid Search Agency Companies 94

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SendGrid

OCTOBER 15, 2019

Streamline your small business's email marketing by trying these 6 quick-and-easy tips. Minimize your time on email marketing while maximizing your ROI. The post 6 Tips to Streamline Your Small Business’s Email Marketing appeared first on SendGrid.

Email Marketing 80

Email Marketing Tips Small Business Marketing ROI 80

SmartBug Media

OCTOBER 15, 2019

More than 15 years after the phrase was coined, account-based marketing (ABM) is still trending among enterprise-level sales organizations. A study by SiriusDecisions found that 92 percent of B2B marketers consider ABM to be “extremely important” to their overall marketing efforts. Compared to other approaches, account-based marketing is personalized, delivers obvious ROI, shortens the sales cycle, reduces attrition, and aligns sales and marketing teams behind a common strategy.

Account Based Marketing 73

Account Based Marketing Examples ABM Webinar Metrics 73

PureB2B

OCTOBER 15, 2019

Personalization doesn’t end at addressing customers by their name; it entails understanding who your prospects are and providing the content required while building a two-way relationship. The challenge for sales teams and marketers is providing prospects with personalized experiences that are tailored to their needs. Being able to execute these types of campaigns will increase customer conversion rates.

B2B Marketing 62

B2B Marketing Personalization Cold Calling B2B 62

Martech Advisor

OCTOBER 15, 2019

With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors. Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Over the last decade, MarTech has evolved to keep up with changing consumer behaviors and the development of new media channels.

Act-On 71

Act-On Marketing AI Trends Work Management 71

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Social Media

Hubspot

OCTOBER 15, 2019

At INBOUND this year, HubSpot CTO and co-founder Dharmesh Shah announced that our company now has more than 200 remote employees globally. Remote work is becoming so valuable to prospective employees that the second-most searched word on HubSpot's career page is "remote.". Clearly, people love the idea of working from home or a location outside the office.

Hubspot 76

Hubspot Work Management Tips Video Marketing 76

Perkuto

OCTOBER 15, 2019

SCORE Framework Addresses Needs of Marketo Users Montreal, Quebec ––October 10, 2019 –– Perkuto, a provider of Marketo-centric solutions for enterprise organizations, released a new marketing operations SCORE methodology to address the core needs of today’s marketing operations professionals— limited time, a shortage of internal Marketo resources and a growing desire to adopt time-tested, proven … READ MORE >

Marketo 68

Marketo Marketing Resources Organization 68

Hubspot

OCTOBER 15, 2019

Ten years ago, I couldn't have cared less if the new burger place downtown had a website. Now, I don't trust one that doesn't. Consumer buying behavior has drastically changed -- today, the majority of consumers are purchasing products online, including almost 70% of millennials. In 2019, almost two-thirds of businesses ( 64% ) have a website. If you don't have one, you could be falling behind your online competition.

Digital Transformation 76

Digital Transformation Template Work Management Marketing Management 76

PureB2B

OCTOBER 15, 2019

Personalization doesn’t end at addressing customers by their name; it entails understanding who your prospects are and providing the content required while building a two-way relationship. The challenge for sales teams and marketers is providing prospects with personalized experiences that are tailored to their needs. Being able to execute these types of campaigns will increase customer conversion rates.

B2B Marketing 63

B2B Marketing Personalization Cold Calling B2B 63

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SEMrush

OCTOBER 15, 2019

Today we are looking at tabletopia.com. We are going to try to figure out if we can increase this website‘s amount of traffic by not moving rank, but by improving the attractiveness of its search snippets. So we are going to try to improve the CTR.

CTR 67

CTR Optimization Traffic SEO 67

Hubspot

OCTOBER 15, 2019

If you are getting acquainted with your CRM software and are impressed with how it functions independently, allow us to introduce you to your new favorite feature — integrations. While CRM software is powerful on its own, integrating your CRM with other tools across your sales stack makes your job so much easier. Ideally, your CRM should serve as the core hub to all of your sales activities, and integrations serve as the supporting cast making your central software even more powerful.

CRM 68

CRM Process Work Management Marketing Management 68

Martech Advisor

OCTOBER 15, 2019

Shoppers plan to spend over $1 trillion with US retailers this holiday season. Retail marketers should incorporate artificial intelligence (AI) into their holiday marketing campaigns to stand out from the competition, bring in new customers and increase revenue, shares, R.J. Talyor, Founder & CEO of Pattern89. Halloween costumes are hitting the shelves, which means it’s time for marketers to roll out their holiday marketing campaigns.

Marketing AI 61

Marketing AI Purchase Paid Search Agency Mobile Advertising 61

BenchmarkONE

OCTOBER 15, 2019

Spoiler alert: An emphatic yes. The humble pound sign of telephone yore found new life in 2007 when it was repurposed to the almighty hashtag. When incorporated with a short word or phrase, like #tacotuesday or #blessed, the hashtag is used among most major social media platforms to group individual posts into full-blown conversations. It all started on Twitter, where trending hashtags are still used to define the trending topics of the day or bring attention to happening conversations on the pl

Social Media 60

Social Media Effectiveness Media Twitter 60

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

EveryoneSocial

OCTOBER 15, 2019

If you have been active in digital marketing trends and paying attention at all to the digital landscape, you’ve probably come across influencer marketing. Influencer marketing has become a useful strategy for many teams and companies to boost brand reputation, visibility, and drive sales. In order to understand the impact, I put together a collection of influencer marketing statistics your company can’t afford to ignore.

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Jackie Walts

OCTOBER 15, 2019

ABM focuses on your company’s most profitable prospects, but who’s on the list is only the start. It’s also critical that your company creates meaningful outreach with offers relevant to each prospect’s specific pain points. And that means developing a hyper-targeted content plan for the entire sales cycle. Here are some things to keep in mind. First, if your company hasn’t outlined the prospect journey and a story arc, complete it before you kick off ABM.

Account Based Marketing 54

Account Based Marketing ABM Top of Funnel Content 54

Square 2 Marketing

OCTOBER 15, 2019

Old-School Sales And Execution Is One To Many; New-School Sales And Marketing Is One To One. The experience economy proposes that both consumers and businesses want more than just delivery of products and services; they expect that an exceptional, positively charged and memorable experience will come packaged with their purchase. This is raising the bar for companies.

Sales Cycle 54

Sales Cycle Marketing Proposals Personalization Buyer's Journey 54

BOP Design

OCTOBER 15, 2019

Chief Marketing Officers, VPs, and Marketing Directors really know their stuff when it comes to B2B marketing, strategy, and getting results. However, embarking on a new B2B web design project can be a totally different animal. Unless you work for a web design agency, you likely only work on a new website design and launch every 3 – 4 years or so and it can be tough to familiarize yourself with the process since so much time and activity elapses in between.

Design 49

Design Paid Search Agency B2B Copywriting 49

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SnapApp

OCTOBER 15, 2019

Only 17% of marketers identify MQL targets as their top goal within the next six months. There’s a reason that marketers are increasingly shifting to sales and revenue-focused goals: the MQL model is a flawed approach to connecting with today’s buyers and driving ROI on marketing efforts. . In an MQL model, marketers are incentivized to deliver high quantities of low quality leads to sales to hit rising targets.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 48

ClickZ

OCTOBER 15, 2019

Mobile marketing platform CleverTap this morning announced completion of a $35 million Series C funding round. This brings their total valuation to $385 million, up from $150 million at the beginning of 2019. Funding was led by previously existing investors, Tiger Global Management and Sequoia India. CleverTap distinguishes its product by focusing on user retention and customer lifetime value, and they say they’ve helped generate more than $2 billion in incremental revenue for their custom

Mobile Marketing 51

Mobile Marketing Work Management Planning Marketing Management 51

Valasys

OCTOBER 15, 2019

Prologue. Post-Sales Customer Experience is a strategic B2B marketing approach wherein B2B brands strategically use their marketing budgets & resources to inspire their existing customers to advocate their brands. This can be done by publishing pieces of content or videos evidencing positive customer experience, via active media or by utilizing influential customers, who witnessed phenomenal customer experiences, to bring forth their positive experiences in the form of storytelling to aid br

B2B Sales 51

B2B Sales Enterprise Management B2B Word of Mouth 51