Marketing Insider Group
JANUARY 29, 2014
'This Sunday is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also Groundhog Day. Here in Pennsylvania, that is kind of a big deal. Maybe even more so since we’ve had 2 or 3 “polar vortex” events and a whole bunch of snow in the last month. So trust me when I say that we are all looking for an early spring.
Writing on the Web
JANUARY 29, 2014
'with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”. Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier.
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Convince & Convert
JANUARY 29, 2014
'You would have thought that with the advent of the compact disc and the clarity and consistency digital music provides, turntables and needles would by now have disappeared, making all those record albums stored in your garage worthless. But, you may want to think twice before you pitch them in the trash or trade a stack for a large pizza (an act of which I am guilty and now regret).
Adobe Experience Cloud Blog
JANUARY 29, 2014
'Author: Carra Manahan Looking for ways to improve your social media strategy in the new year? Or simply searching for a new tactic to try? You might want to add LinkedIn Sponsored Updates to your social advertising arsenal. Unlike their predecessor (LinkedIn text ads) these posts appear in your audience’s update feeds, giving them a more organic appearance.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Convince & Convert
JANUARY 29, 2014
'Image via BigStockPhoto.com. Yesterday, I discussed the power of blogger outreach and how Char-Broil does an exemplary job with mutually beneficial connections. In order to achieve and implement these crucial relationships like Char-Broil does, it’s important to understand exactly what makes for a successful relationship with the bloggers who move your brand forward.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
JANUARY 29, 2014
'A few weeks ago, I wrestled up the courage to attend a small dinner with HubSpot co-founder Dharmesh Shah. Seated around a cozy dinner table, I asked him a question that’s been burning inside me since my very first day here: "Does HubSpot’s culture -- or, by extension, any marketing company''s culture -- favor the extrovert?". What I was really asking was, "As an introvert, can I fit in here?".
The ROI Guy
JANUARY 29, 2014
'The importance of financial justification / ROI proof for proposed solutions has increased further, this according to research by IDC. Today, 95% of decision makers require a business value analysis on some / all of investments. Organizations are more risk averse and frugal than ever, a condition termed Frugalnomics, demanding diligence and assurances that proposed investments deliver a tangible bottom-line impact, positive returns and a quick payback.
Hubspot
JANUARY 29, 2014
'This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand. The only thing standing in the way of your idea''s approval is the person in front of you -- a hardened executive whose facial expression says they can’t wait to say "no.
JotForm
JANUARY 29, 2014
It is one of the worst feelings. Spending hours on a document and suddenly losing it all. We all have horror stories. We chalk it up as a learning experience and move on. That's actually a good way to learn to save our work and keep regular backups. On a personal level, I re-live this feeling prett.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
JANUARY 29, 2014
'Almost 10 months ago, I had my first day at HubSpot. I was excited about lots of things -- the candy wall in the kitchen, the free coffee, and, you know, working with some great people -- but one of the things I was most looking forward to was a fresh, clean email address. It was brand new. No one was selling it to unscrupulous marketers to spam me with irrelevant and annoying sales tactics.
SnapApp
JANUARY 29, 2014
Want to create content that attracts attention, right now? Marketers know all about creating content but sometimes can feel overwhelmed or stressed to create content under time constraints. The reality is, they have tons of content options at the tips of their fingers. Here are some simple ways marketers can get more out of their current content and engage their audience.
Hubspot
JANUARY 29, 2014
'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Craig Rosenberg , Co-founder and Chief Analyst of TOPO : "How to use crowdsourcing to create credible, compelling blog posts in an
Biznology
JANUARY 29, 2014
'(Photo credit: Wikipedia). Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me. Marketers sometimes see automation as a silver bullet.
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Hubspot
JANUARY 29, 2014
'It''s already the end of January. I know -- I can''t believe it either. Though you may''ve decided to give up on a New Year''s resolution or two, there''s one I think you oughta have your list: redesigning your website. With other projects in the pipeline in 2014, I can understand if a redesign wasn''t your top priority entering the year. But, when you take a look at these redesigned beauties below, you''ll want to find the time to give your site a revamp, too.
Crimson Marketing
JANUARY 29, 2014
'Text from Infographic: . 1. Procrastinate on Creating an Integrated Strategy. Email optimization for mobile is a key component of any mobile optimization strategy, but if your site isn’t optimized, too, your email conversions won’t be much help. . 75% of mobiles users in the U.S. use their phones for sending and receiving emails. . 40.1% of all email marketing campaigns are opened with mobile devices.
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