Customer Experience Matrix

JANUARY 22, 2014

'I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders.

Marketing Automation Services 224

Marketing Automation Services Small Business Marketing Marketing Automation Automation 224

Webbiquity

JANUARY 22, 2014

'The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team. The post was widely misinterpreted to mean “stop doing guest blogging,” as even Matt acknowledged in a later addition to his original post: “I’m not trying to throw the baby out with the bath water.

PageRank 191

PageRank Link Building Lead Scoring Lead Ranking 191

Convince & Convert

JANUARY 22, 2014

'In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate: We are spending more time online than with any other media. We are spending much of that digital time in mobile devices. Most of that mobile time is spent in apps. Therefore, apps are becoming the dominant form of digital interaction.

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Adobe Experience Cloud Blog

JANUARY 22, 2014

'Author: Maggie Jones Defining the perfect leads for your company is like setting up a perfect blind date. Is he up to your company’s standards? Does she have similar interests, or will the conversation fall flat? Is he even “on the market”? Will there be any chemistry? Most importantly, if you give their phone numbers (or email addresses) to the sales team, will the sales team actually ask them for a date?

Thought Leadership 105

Thought Leadership Leads Lead Marketing Qualified Leads 105

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Leading Results Rambings

JANUARY 22, 2014

'Yes, that title is a bit dark and gloomy. And for many people, managing the creation and launch of a new website for their company feels like the cold hand of death is reaching out for them.

Marketing Websites 91

Marketing Websites Companies 91

Hinge Marketing

JANUARY 22, 2014

'Why did you lose the sale? Most of us don’t want to spend too much time thinking about missed opportunities – but that’s a mistake. In fact, taking a thoughtful and systematic approach to understanding your might-have-beens can be a key driver for new success in the future. In this article, we’ll discuss how to analyze your lost prospects and what you can gain from your losses.

Research 61

Research Work Management Sales Cycle Analysis 61

Hubspot

JANUARY 22, 2014

'How many marketing automation systems do you need? According to a VentureBeat survey about marketing automation software , the answer most likely isn''t what you think. If I had to guess, I''d say most people would answer just one or two (and also wonder if that was a trick question). Luckily, I''m not a betting person (nor was I actually asked to bet on this answer), because I would be a sore, sore loser.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Paid Search Agency Automation 52

Vidyard

JANUARY 22, 2014

People don’t buy what you do, they buy the reason behind why you do it. Nobody knows this better than Larry Kosilla, a professional car detailer who left his job on Wall Street to work with luxury cars and create a line of products to care for them. While Kosilla’s genuine love for cars fuels his business , marketers should note how he’s using video to rev up the AMMO NYC brand message and connect with customers.

Education 51

Education Video Marketing Youtube Content 51

SnapApp

JANUARY 22, 2014

With January coming to a close in just a few short days, it is hard not to think of all the resolutions that have already been broken. You may have lost your gusto for the treadmill along with 90% of gym members, but we are here to motivate you to keep the content marketing resolutions made earlier this year. Publishers are using engagements every day to drive ROI and KPIs.

Broadcasting 48

Broadcasting Newsletter Advertisements Advertising 48

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Digital B2B Marketing

JANUARY 22, 2014

'What happens when you survey 50 media buyers? You learn that media buyers have put a bit of social lipstick on their buys but they still don’t understand the potential of social media, the importance of content, and so much more. About two weeks ago, two equity research analysts at Cowen & Co surveyed 50 ad buyers. 60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter.

Paid Search Agency 170

Paid Search Agency Ads Advertising Agencies Ad Exchange 170

Hubspot

JANUARY 22, 2014

'Face it: As a marketer, it gets harder every day to get noticed. Everyone is strumming away at this content marketing thing, but a sea of sameness prevails. Very few have truly unique tunes, so it gets perpetually harder to get people to. well. tune in. Allow me to take you back in time -- starting in the mid-50s and then moving on through the decades that followed -- to examine 11 legends of rock and roll.

Content 52

Content Act-On Blast Campaigns Video Marketing 52

Biznology

JANUARY 22, 2014

'(Photo credit: Wikipedia). How often should I blog? Do I really need to post to Twitter every hour? Does it matter whether my content is original or aggregated or repurposed? (And what’s the difference, anyway?). We hear these questions from clients as part of almost every content marketing engagement we undertake. The good news: there is a right answer.

Effectiveness 150

Effectiveness Content Marketing Content Aggregators 150

Hubspot

JANUARY 22, 2014

'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Scott Brinker , Author of Chief Marketing Technologist : "Draw.

Tips 49

Tips Inbound Marketing Hubspot Design 49

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

JANUARY 22, 2014

'A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe to the Opinion section. Flat design and filtered photos are going to be popular this year, and high-resolution video is in huge demand. Oh, and people in France really like black-and-white photos. Those are a few of the lessons contained in Shutterstock''s third annual study of design trends , presented in the incredibly polished infographic below.

Design 54

Design Opinions Mobile Marketing Trends 54

Hubspot

JANUARY 22, 2014

'There has been a lot of debate lately about marketing campaigns. In December, Gartner''s Jake Sorofman suggested concentrated campaigns may not have a place anymore amid the continuous storytelling of today’s content marketing. His colleague, Jennifer Beck, vehemently disagreed. Going back a bit further to the beginning of 2013, the same week HubSpot released a new app to measure the ROI of campaigns, HubSpot CMO Mike Volpe wrote a blog post propounding the demise of them.

Campaigns 54

Campaigns Inbound Marketing Marketing & Strategy PPC 54

Hubspot

JANUARY 22, 2014

'Yesterday, being on Pinterest paid off in a big way for one small fashion startup. By cultivating a robust Pinterest presence and then being on top of the site''s latest functionality, Wantering hit the jackpot: prime coverage in Mashable. And I''m not just talking a courtesy link that most major media publications include on any data report or infographic they feature.

Startups 54

Startups Features Public Relations Press 54