ViewPoint

SEPTEMBER 24, 2015

As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.

Account Based Marketing 231

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Leads 231

KoMarketing Associates

SEPTEMBER 24, 2015

As features editor of my high school newspaper, I thought I was a pretty big deal. I was the one who interviewed the captain of the lacrosse team about the new concessions stand beside the field. I was the one who snapped photos of the marching band from the football bleachers as they spelled out the letters of my hometown. Living the dream, I tell you!

SME 189

SME Content Marketing Proposals Work Management 189

Crimson Marketing

SEPTEMBER 24, 2015

Big Data is often hailed as the most transformative trend affecting business in the current decade. Few large companies can afford to miss the train, yet many are still struggling to implement the changes necessary to remain competitive. Lisa Joy Rosner, CMO of information services and analytics firm Neustar, has a unique perspective on this transformation.

CMO 188

CMO Organization Lead Ranking Click Rate 188

Marketing Insider Group

SEPTEMBER 24, 2015

In 1990, there were only eight channels to reach someone – events, direct mail, fax, TV, radio, phone, billboards, and print magazines and newsletters. We didn’t have a lot of competition for someone’s attention. But today we do. Marketers constantly battle to prove how we’re “better” than the competition and we’re terrible at it. We’ve created so much noise, and we constantly interrupt people for the sake of our selfish interests – to sell them something.

Curation 179

Curation Startups Paid Search Agency Communities 179

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

SEPTEMBER 24, 2015

Sometimes there just aren’t enough hours in the day when it comes to completing tasks for your business. When employees are overworked, or have more on their plate than they can feasibly handle, your business is bound to suffer. Bringing in contractors to take on specific roles is a cost efficient way to address that mounting work and keep everyone working productively.

Tips 143

Tips Ethics Opinions Rules 143

Vidyard

SEPTEMBER 24, 2015

When people hear ‘brainstorming’ their mind usually turns to a meeting where everyone’s being as creative as possible. Although, there may not be anything wrong with trying to think outside-the-box during these sessions, you can’t lose sight of what’s important to your business and the goals of the project at hand. Those goals for most video projects, especially vlogs and explainer videos , are to aide with inbound marketing efforts (more traffic, increased conversions, higher engagement, etc.).

Video Marketing 108

Video Marketing Product Planning Marketing Analytics Tools 108

Lead Liaison

SEPTEMBER 24, 2015

The benefits provided by marketing automation can be truly phenomenal. Allowing you to create successful marketing campaigns and then automate the process, marketing automation provides virtually unlimited capabilities. Among the most important factors involved in determining exactly how successful marketing automation can be for your business is the set-up process.

Marketing Automation Services 65

Marketing Automation Services Marketing Automation Automation Work Management 65

Hinge Marketing

SEPTEMBER 24, 2015

A good website is the crux of your marketing efforts. Firms get found online more than through any other source. More than referrals, conferences, word of mouth, or other marketing efforts, our research shows that clients primarily look online to evaluate a firm—this is particularly true for the Technology industry. What's more, 87.4 percent of potential technology services buyers still check you out online by looking at your website.

Lead Scoring 64

Lead Scoring Lead Ranking Marketing Websites B2B Thought Leadership 64

Hubspot

SEPTEMBER 24, 2015

If you’re a boring writer, you’ve got a tough road ahead. I hate to break it to you, but in today’s content-saturated world, people don’t have time to spend on content they don't enjoy reading. Thankfully, there are some powerful antidotes to boring content. In this article, I’m dishing up some of my favorite. After you read this article, go write one of your own.

Tips 61

Tips Eye-Tracking Television marketing Activities 61

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

MLT Creative

SEPTEMBER 24, 2015

In the spirit of staying informed on our ever-changing industry, every month or so MLT compiles a list of the most important b2b marketing (related) events around the country. Meeting and learning from other professionals helps us do our jobs better. This time around, in an attempt to give you, our loyal readers, more time to plan ahead, I'm covering more events THAN EVER BEFORE.

B2B Marketing 58

B2B Marketing Planning B2B Class 58

Hubspot

SEPTEMBER 24, 2015

Ad blocking is causing a lot of stir in the the news lately, most recently brought into the spotlight by Apple's release of iOS 9. That which has come to keep the lights on for many publishers is now seriously at risk of being taken away if ad blocking continues to scale and prevent display ads from being served to mobile users. So What is Ad Blocking, and Where Is It Going?

Paid Search Agency 56

Paid Search Agency Banner Ads Ads Mobile Advertising 56

SnapApp

SEPTEMBER 24, 2015

School’s been back in session for a few weeks now – in some cases a month or more. Do you remember being in school and – by this point – already feeling behind? The fall seems to slip away before it’s barely begun, and suddenly it’s time for Halloween and midterms and Thanksgiving and finals and then… it’s over. Winter. Marketing can feel a little bit like that this time of year, too.

Planning 54

Planning B2B Marketing Buyer Personas Business 54

Hubspot

SEPTEMBER 24, 2015

Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that's pretty much everyone. We all love watching the performance of our content -- the good and the bad. What was our open rate? Clickthrough rate? Our unsubscribe rate? These numbers help us improve our email marketing campaigns. But then we return to our own inbox.

Clickthrough 55

Clickthrough Personalization Marketing Proposals Click Rate 55

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Brandfolder

SEPTEMBER 24, 2015

I remember when I first heard about the cloud: I was working for an enterprise software company that sold on-premise technology for SharePoint. We spent a large majority of our.

Software 40

Software Companies 40

Content Standard

SEPTEMBER 24, 2015

The most innovative, disruptive brands across all industries have one thing in common: They are storytelling masters. Warby Parker built an eyeglasses empire by billing itself as a socially conscious lifestyle brand, and it carefully curated content to share that story. Startup Thinx has a new panty solution to disrupt the $15 billion feminine hygiene market , and it’s boosting brand awareness with feminist content and an emotional connection to consumers.

Brand Identity 40

Brand Identity Branding Storytelling Marketing Management 40

Convince & Convert

SEPTEMBER 24, 2015

Venture Capitalists See Content Across Companies. Kyle Lacy is the Head of Marketing Strategy at OpenView Partners, a venture capital (VC) firm. Before joining OpenView, Kyle led the global content marketing team for ExactTarget and the Salesforce Marketing Cloud. He is also the author of “Twitter Marketing for Dummies,” “Branding Yourself,” and “Social CRM for Dummies.” Kyle’s time at OpenView is split about 50/50 between OpenView’s brand (events,

Marketing Strategy 142

Marketing Strategy Marketing & Strategy Content Marketing Buyer Personas 142

Content Standard

SEPTEMBER 24, 2015

“I’m not a marketer,” said Darmesh Shah, co-founder and chief technology officer at HubSpot. He stood on stage in front of 14,000 marketing and sales people gathered at the company’s annual INBOUND marketing conference and pointed to a photograph of himself from twenty years ago. In it, he’s hunched over a desk, smiling and wearing a Y2K T-shirt that he got for free.

Inbound Marketing 40

Inbound Marketing Tips Paid Search Agency Godaddy 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

SEPTEMBER 24, 2015

If we think about offline buyer/brand relationships, customer loyalty results (in part) when a brand can form a relationship with the buyer through acts of thoughtful remembrance. For example, knowing their preferences, or making product or service recommendations according to their likes and dislikes. One of the big challenges businesses face today is creating this same experience for buyers online.

Buyer's Journey 57

Buyer's Journey Paid Content Personalization Trends 57

LeadSquared

SEPTEMBER 24, 2015

What did I get out of a vacation in Thailand? You would think amazing memories and brilliant pictures! You are right. For a place that looks like this, its not a big deal. But being a marketer, I also got a few interesting conversion optimization strategies. It’s true!! If you look closely, all popular travel destinations have one thing in common (other than clueless tourists) – mind blowing marketing strategies that result in great conversion.

Optimization 52

Optimization Conversion Lead Capture Opt-out 52

Convince & Convert

SEPTEMBER 24, 2015

Ask any company, and chances are they’ll tell you how much they love their customers. But are they willing to take that love to the next level and play matchmaker? Targeting discerning bacon enthusiasts that will not settle, both in love and bacon, Oscar Mayer has introduced Sizzl , the first-ever dating app exclusively for bacon lovers. Sizzl aims to connect bacon lovers with thousands of like-minded singles who share a “selective taste in bacon that’s cured for 12 hours, and smoke-housed for a

Ideal Customer Profiles 143

Ideal Customer Profiles Loyalty Communities Curation 143

LeanData

SEPTEMBER 24, 2015

None of us ever seem to have enough time, and I’m certainly no different. As an Account Development Representative (ADR), I have many different responsibilities and I constantly find myself wishing that there were more hours in each day. Saving time is important to me because every minute I’m not on the phone reaching out to prospects is a minute wasted from discovering potential deals.

Lead Scoring 40

Lead Scoring Lead Ranking CRM Paper 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ANNUITAS

SEPTEMBER 24, 2015

According to AdAge , a whopping 93% of CMOs are under pressure to deliver measurable ROI (Return On Investment). Shocking? Not really, but what is shocking is that most marketers can’t or don’t measure ROI so what’s a CMO to do? In working on the second annual B2B Enterprise Demand Generation Study by ANNUITAS (almost ready for release), I find I am looking at data and statistics about marketers all day long.

ROI 159

ROI Stats Demand Generation CMO 159

LeanData

SEPTEMBER 24, 2015

None of us ever seem to have enough time, and I’m certainly no different. As an Account Development Representative (ADR), I have many different responsibilities and I constantly find myself wishing that there were more hours in each day. Saving time is important to me because every minute I’m not on the phone reaching out to prospects is a minute wasted from discovering potential deals.

Lead Scoring 40

Lead Scoring Lead Ranking CRM Paper 40

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. In other words, nearly half admit that they don’t know how to make content that interests their audience. I’m sure a similar statistic could be found with consumer marketers.

Rules 105

Rules Practices Brand Identity Branding 105

LeanData

SEPTEMBER 24, 2015

None of us ever seem to have enough time, and I’m certainly no different. As an Account Development Representative (ADR), I have many different responsibilities and I constantly find myself wishing that there were more hours in each day. Saving time is important to me because every minute I’m not on the phone reaching out to prospects is a minute wasted from discovering potential deals.

Lead Scoring 40

Lead Scoring Lead Ranking CRM Paper 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

LeanData

SEPTEMBER 24, 2015

None of us ever seem to have enough time, and I’m certainly no different. As an Account Development Representative (ADR), I have many different responsibilities and I constantly find myself wishing that there were more hours in each day. Saving time is important to me because every minute I’m not on the phone reaching out to prospects is a minute wasted from discovering potential deals.

Lead Scoring 40

Lead Scoring Lead Ranking CRM Paper 40