by Jesse Noyes | Tweet this Privacy law in the European Union was back in the headlines recently. That’s due to proposed changes to EU privacy protections that were released by The European Commission. lot of people were likely scratching their heads, wondering how the proposed changes to EU privacy law would impact them and their business. Well, our own Chief Security and Privacy Officer, Dennis Dayman , follows this news the way some follow celebrity gossip. Dennis tackled some of the most frequently asked questions about the proposed changes to EU privacy laws. Is this true? MORE >>

It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. Since there are so many, I decided to update this post from almost three years ago. It’s amazing the number of social media and content marketing tools that I continue to use, as well as the many that died over the years from lack of use. Which ones am I missing that you cannot live without? disclaimer: many of the tools below are CMI partner tools]. The Basics. Conversations and Listening. Yahoo! Event Tools. MORE >>

Just the other day, I said to my 10 year old daughter ‘trust is hard to win and easy to lose.’ She was having a tough time with a good friend who had done something jerky, and she wanted to know if she should trust her friend again just because she was being nice. Once trust is broken, it takes time and evidence to repair the damage. That’s why it’s always best to behave in an honest and trustworthy manner, rather than endeavor to rebuild bridges. The dynamics of trust is a topic carefully tracked by Edelman’s TrustBarometer. Not really. It’s not that simple where trust is concerned. MORE >>

Marketing Automation systems perform their best when the data fed in to them is clean. As a support team, we are often asked how customers can get the best data possible in to their LoopFuse account. ve been able to find some Excel tricks and formulas to help you clean up those lists before importing them in to your account. Removing Duplicates. Before importing a list, it’s usually best to remove duplicate entries. Sure, we’ll de-duplicate based on email address as we pull in the list, but cleaner data is better data. Comparing Values. This can be done by following this help article.) link]. MORE >>

Social media has become a significant part of serious marketers lead generation strategy. Companies who engage in social media increase their reach massively. And there is no matter if they are B2C or B2B. Social media is public communications channel where companies can get great unfiltered feedback. Companies need to understand that social media is not for “pushing your messages out “. To be successful and to reach a positive ROI with social media, companies need to communicate and to listen to their audience. They are active in B2C and B2B and they research online for products and services. MORE >>