Biznology

JULY 13, 2020

There are many reasons why your website may not be pulling its weight as part of your digital marketing. I’ve outlined a few of the most common — and critical — areas below. You’ll find that there is overlap across some of these, but fine tuning each will improve your website’s performance as a marketing tool. Relevant content. If you’re not addressing the issues your audience is interested in, they will go elsewhere.

ROI 129

ROI Marketing Websites Work Management Search Marketing 129

Marketing Insider Group

JULY 13, 2020

Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. It’s also essential for driving long-term growth. Check out all the ways a blog can help your business grow. And I also included a handful of blog example I love. Quick Takeaways. If you want to grow your business, you should be blogging.

Paid Content 306

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 306

Zoominfo

JULY 13, 2020

At their best, personas can help us better understand users and meet their needs. At their worst (i.e personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. Intuition and gut reactions only get you so far. They don’t serve a whole lot of purpose when it comes to making personas the best they can be.

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Perhaps one of the greatest gifts has been to work with some great firms and people from the analyst community. Their “outside in” perspective is critical, with the ability to keep a pulse on the marketplace with regular insights and research from experts with de

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

JULY 13, 2020

If you’re looking for a sign that your digital marketing could use a makeover, check out this list. The post 10 Signs Your Digital Marketing Strategy Needs an Overhaul via @jasonhennessey appeared first on Search Engine Journal.

Marketing & Strategy 140

Marketing & Strategy Marketing Strategy Search Marketing Marketing 140

The Daily Egg

JULY 13, 2020

Businesses today are faced with seemingly endless options for phone systems—from traditional landlines to VoIP phones, cloud solutions, on-premises deployment, and everything in between. The search can be challenging if you don’t know where to start. Fortunately, we’ve conducted extensive research to narrow down the top business phone solutions on the market.

Best Practices 138

Best Practices Business Search Marketing Research 138

The Lead Agency

JULY 13, 2020

77% of Internet users read blogs , so it’s not surprising that 33% of B2B companies use blogging as part of their digital marketing strategy. Blogging is a long-term strategy, and the companies that see the most success with their blog typically publish quality content consistently over long periods. B2B companies that blog more than four times a week see the biggest increase in traffic and leads.

Generation 112

Generation Paid Search Agency B2B Sales Custom Publishing 112

Ontraport

JULY 13, 2020

Your Ontraport Membership site just got a whole lot easier to manage. You can add a Customer Center where your members can view their purchase history and update their information, such as their password and credit card number. This not only gives your members an easier experience but also takes these administrative tasks off your team. Adding a Customer Center to your site is super simple because it’s just like any other landing page element.

Landing Pages 116

Landing Pages Domain Custom Publishing Display 116

SmartBug Media

JULY 13, 2020

At the beginning of April 2020, HubSpot announced that it had upgraded the CMS portion of its product and given it a new name: CMS Hub. CMS Hub offers benefits for both marketers and developers. One of the big features is drag-and-drop (DnD) pages, which give users greater control over layout without needing developers. In this post, we explore the trade-offs of using HubSpot’s new front-end system.

CMS Development 98

CMS Development Hubspot Template Banners 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Visitor Queue

JULY 13, 2020

Video sales and marketing are becoming more and more necessary in day-to-day business as devices become more optimized for viewing the highest quality content and consumers look for more video content than text content. Through video content, you are able to get the information needed quickly but also have a visual description of the content […].

Best Practices 95

Best Practices Video Marketing Optimization Content 95

Outreach

JULY 13, 2020

Who knew when I wrote my first article about selling in a COVID-19 world that we’d still be struggling to settle into the rules and routines of social distancing? Most of you, actually. In between non-stop Zoom calls from my new home headquarters, I sent a survey to over 600 people, and 70 percent of them said they believed their organization will experience long-lasting change as a result of COVID-19.

SWOT 95

SWOT Work Management Urgency Marketing Organic Leads 95

DivvyHQ

JULY 13, 2020

In a time when the volume of online content is exploding, it can be difficult to be unique and stand out. Harnessing the power of real-time content is one way that brands can capture the attention of their audience. Here are three amazing, content marketing examples to get inspired.

Planning 94

Planning Examples Content Brand Identity 94

SendGrid

JULY 13, 2020

Read about Twilio SendGrid's Event Webhook Security, and how it verfies that your email event data is being posted by a trusted source. The post Protect Your Data with Twilio SendGrid’s Event Webhook Security appeared first on SendGrid.

Product 92

Product 92

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Social Media

xiQ

JULY 13, 2020

84% of B2B deals are lost because sales reps are not prepared. A 10% reduction in lost deals is the same as a 50% increase in sales revenue! xiQ provides real time insights on Buyers and Companies and ensures the preparedness of your sales teams. xiQ empowers sellers to engage buyers in an intelligent manner and guide them through deal closure. Sales Preparedness is the key metric that will transform your sales teams.

Enterprise Management 83

Enterprise Management Account Based Marketing ABM Webinar Metrics 83

LeanData

JULY 13, 2020

Ask any marketer to name their biggest ABM challenge, and you’ll probably hear some variant of “understanding which of our accounts are engaged, and how deeply.” There is no question that having complete and accurate insights into account engagement and activity is vital for go-to-market success, but it has been an elusive goal for many companies. Happy to say, all of this changes with today’s launch of LeanData Engagement.

Rules 81

Rules Account Based Marketing ABM Buyer's Journey 81

QuanticMind

JULY 13, 2020

Social Media Marketing is a necessity for any business, new or existing. Having accounts like Instagram, Facebook, and Twitter isn’t just about being visible to potential clients. It also encourages engagement with your brand and can be a powerful tool in your marketing arsenal. However, if you’ve never used social marketing before, it might feel a little overwhelming and confusing.

Social Media 81

Social Media Social Marketing Marketing Strategy Marketing & Strategy 81

Heinz Marketing

JULY 13, 2020

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 80

Top of Funnel Cold Calling Work Management B2B Sales 80

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ClearVoice

JULY 13, 2020

As freelance and work-from-home shift toward becoming more prevalent, direction and guidance follows right along in parallel importance. The freelancing realm can be a unique path to navigate without the proper funnels, knowledge, and experience. For many, this will be overwhelming enough to throw in the towel and look for something else to do. For others, this will provide just the right amount of challenge to excel and develop authority in the ever-changing landscape that is freelancing.

Work Management 80

Work Management Word of Mouth Top of Funnel Ad Agencies 80

Brightedge

JULY 13, 2020

12 min read Marketers, developers and search engine optimization specialists have been talking about structured data since before 2011, when Google, Bing, Yahoo! And Yandex decided to collaborate on and support an open source platform to define entities and their attributes. This collaboration led to the creation of the Schema.org vocabulary, which has become the backbone for most structured data today.

CMS Development 72

CMS Development FAQ Click Rate Guidelines 72

MarketJoy

JULY 13, 2020

Numerous businesses across the globe have taken a hit because of the ongoing COVID-19 pandemic – and not just retail businesses. With the stock market being so volatile and thousands of people being furloughed, it seems as if the economy has stepped over the pause button. While it may be arduous to drive revenue right now, you can still sell amid the COVID-19 and expect it to pay off as things slowly but surely return to normal.

Lead Scoring 72

Lead Scoring Lead Ranking Leads Lead 72

LeanData

JULY 13, 2020

Nowadays companies are able to access data almost instantaneously. What they aren’t necessarily getting, though, is accurate data and insights that fast. Now, don’t get me wrong – this data is valuable, but if it isn’t clean, accurate, or in the hands of the right rep, chances are it’s collecting dust, instead of helping you meet the business goals you bought that data for in the first place.

Buyer Intent 69

Buyer Intent Intent Signal Intent Data Outreach 69

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

JULY 13, 2020

In sales, every day is a new opportunity to contact leads, close deals, and move closer to your target. However, it's also important to step back regularly and conduct sales audits to ensure your team is performing at a high level that meets or exceeds your expectations. What is a sales audit? The term may sound a little intimidating, but it doesn’t have to be.

Marketing Management 68

Marketing Management Cross-Selling Training Forecasting 68

Predictive Response

JULY 13, 2020

Integrating Zoom and Salesforce allow s you to have your webinar data in one central location. This makes it easy to effectively analyze the data, giving you deeper insights into your audience. What webinars have they attended? What kind of webinars are they interested in? This information gives you a holistic view of your audience allowing you to plan webinars that will appeal to your constituents and increase the number of repeat attendees.

Webinar Metrics 59

Webinar Metrics API Statistics Email Campaigns 59

Alejandro Rioja

JULY 13, 2020

When it comes to having a successful business, marketing is somewhere on the top on the list of things you absolutely have to put your efforts in. Marketing can make miracles. One good marketing campaign can be the push you need to create a long-lasting and profitable brand. As a person that has a few… How To Do CPA Marketing: The Complete Guide [2020] ?????

CPA 59

CPA Cost per Acquisition Marketing Campaigns 59

NetLine

JULY 13, 2020

The last event NetLine attended before things were suspended was in late February. Since then, we’ve been doing a heckuva lotta Zoom calls, ON24 webinars, and virtual conference attendance. Just like you, we miss face-to-face events. For more than a decade, in-person events were a reliable revenue source for media companies, offering publishers a chance to both reconnect with and reacquire the buyers and sellers that had seemingly moved on to more sophisticated digital marketing offerings.

Peer-to-peer 59

Peer-to-peer Lead Ranking Trade Show CPL 59

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Confessions of a B2B Marketer

JULY 13, 2020

Full show notes here: [link] Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle of Refine Labs, Liam Bartholomew of Cognism, Brendan Hufford of Growth Sprints, Justin Rowe of Impactable, Max Altschuler of Outrea

Hubspot 52

Hubspot Outreach B2B Sales Linkedin 52

Ontraport

JULY 13, 2020

Your Ontraport Membership site just got a whole lot easier to manage. You can add a Customer Center where your members can view their purchase history and update their information, such as their password and credit card number. This not only gives your members an easier experience but also takes these administrative tasks off your team. Adding a Customer Center to your site is super simple because it’s just like any other landing page element.

Landing Pages 52

Landing Pages Domain Custom Publishing Display 52

Magisto

JULY 13, 2020

With the New Magisto we are giving you more ways than ever to customize your videos. An important new feature we think you need to know about? Layouts! We are introducing layouts for the first time and you might be wondering – what is a layout? To put it simply, a layout is block design that you can customize to achieve the desired look and feel of your video.

Video Marketing 52

Video Marketing Features Design Examples 52