ViewPoint

MAY 15, 2013

'This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog. As CEO of UK-based Inflexion-Point Strategy Partners , Bob works with the leadership teams of technology-based B2B-focused companies, enabling them to make the critical connections between their marketing messages, their sales conversations, their true differentiators, and their customer''s priorities.

Top of Funnel 238

Top of Funnel Urgency Marketing Work Management High Quality Lead 238

Buzz Marketing for Technology

MAY 15, 2013

'Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger.

eCommerce 168

eCommerce Multivariate analysis CMO Merchandising 168

Biznology

MAY 15, 2013

'Photo credit: Wikipedia. Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies. Been following all the hype about Pinterest but not quite sure how it applies to your business? Maybe you’ve even taken the time to set up a Pinterest page, but never got past your first few pins.

Webinar Metrics 147

Webinar Metrics Wikipedia Marketing & Strategy Social Media 147

Convince & Convert

MAY 15, 2013

'Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether brands should be taking the plunge into other emerging platforms , specifically SnapChat. As an author, it scares the bejesus out of me, but it appears kids really don’t want to read. And as a parent, it spooks me, but it appears kids don’t want to use social networks that their parents also use.

Social Media 128

Social Media Resources Paid Search Agency Companies 128

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

MAY 15, 2013

'Author: Rajiv Kapoor Change of focus. Once clients of mine get their marketing automation platform in place their entire focus changes. Up to this point, their lives were dominated by focusing on what the new technology is and how can they get it up and running. Now, let’s say you are the client. You are capable (obviously) and have setup key processes including lifecycle, scoring, marketing activities, and analytics.

Webinar Metrics 105

Webinar Metrics Lead Ranking Marketing & Strategy Marketing Automation Services 105

Circle Studio

MAY 15, 2013

The post Use Your Company Website as the Hub of Your Online Marketing appeared first on circle S studio.

Online Marketing 78

Online Marketing Paid Search Agency Marketing Websites Companies 78

Hubspot

MAY 15, 2013

'Google''s big I/O conference launched today, with a raft of product rollouts and introductions , including a new music service and improvements to its Maps app and Google+ social network. But the big-picture takeaway, to me anyway, was that Google, across almost every part of its business, is trying to create a world where websites know more and more about us and where marketers can deliver better, more tailored information and content.

Google 56

Google Terms and Conditions Forrester Top of Funnel 56

Integrated B2B

MAY 15, 2013

'With all the capabilities possessed by a modern corporation, and the decisive importance of employees as a success factor for more than 90 percent (my own estimate) of medium-sized to large companies, why is employer branding so neglected? Here are five possible reasons and a suggestion for how to give employer branding a quick boost. 1. Not enough knowhow.

Work Management 40

Work Management Marketing Management CMS Development Paid Search Agency 40

Hubspot

MAY 15, 2013

'We’re big followers of Net Promoter Score (NPS) at HubSpot. In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you''re unfamiliar with NPS, it''s a customer loyalty framework that evaluates, on a scale of 1-10, the degree to which people would recommend your company/product to others.

Promotion 55

Promotion Marketing Management Peer-to-peer Lead Scoring 55

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Writing on the Web

MAY 15, 2013

'BEFORE You Write a Word" src="[link] width="300" height="300" title="7 Content Marketing Questions to Ask BEFORE You Write a Word" /> Here are some key marketing questions to ask and answer before you write a single word of content, if you want to get good content marketing results. When you outsource writing for your blog , newsletter, video or any type of content marketing, be very clear about your content marketing goals.

Content Marketing 169

Content Marketing Content Newsletter Marketing Prospects 169

Hubspot

MAY 15, 2013

'In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history a

Paid Content 59

Paid Content Education Planning Paid Search Agency 59

Crimson Marketing

MAY 15, 2013

'There is an increasingly rising trend in incorporating visual content as part of your marketing plan. A well thought out infographic can greatly increase the effectiveness of your messaging. The main focus area of any visual content piece needs to remain in teaching your audience. Graphics and design are almost always cool, interesting, and exciting, but are you influencing decisions at the same time?

Planning 128

Planning Content Marketing Brand Identity Branding 128