Thu.Feb 02, 2012

Trending Sources

Boost Demand Generation Using Target Ready Buyer Models

Tony Zambito

©All rights reserved by Kenny Madden. Recently, I published two articles related to 5 ways buyer behaviors are affecting B2B sales , and 5 ways they are affecting B2B marketing.  Without question, changing buyer behaviors are also impacting how we think about Demand Generation or as it has been conventionally called – lead generation.   How Can CSO’s and CMO’s Respond? Follow @tonyzambito.

Best Quora Guides and Insights of 2011

Webbiquity

Is Quora still a significant social media destination? When the service was first launched, I was (like many others) flooded with notifications of new followers and invitations to follow back, to the point of annoyance. But that flood began to subside in about April of last year and had slowed to a trickle by late summer. Blogger interest in the site seemed to follow a similar pattern.

Best 54

How Not to Manage Email Unsubscribes [4 Awful Examples]

Digital B2B Marketing

Unsubscribing should be easy! Let’s face it, email is convenient, but sometimes email marketing sucks. Today’s business buyers are flooded with email they do not want and it seems cannot get rid of. The problem is, publishers and marketers rely heavily on email. This is the message I get when I click unsubscribe. CAPTCHA Protected Unsubscribe This one from TMCnet floored me.

HubSpot Expands into Voice-Based Marketing Automation

Fearless Competitor

Editor’s Note (Jeff Ogden of Find New Customers was the featured guest on Hubspot TV some time ago. Click the underlined words to watch that show.). As soon as a new lead comes into sales, a clock starts ticking.  In this world of empowered buyers, by time a prospect reaches out, he or she is ready to move. So a quick response is imperative. About Ifbyphone ®. About HubSpot. HubSpot, Inc.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Lethal Generosity: The Key To Your Online Content Strategy

Junta 42

The concept of Lethal Generosity was  first coined  by social media pioneer Shel Israel in 2008. Simply put: Lethal Generosity is the concept that the most generous members of any social media company are the most credible and influential and as such, they can devastate their competition in the marketplace. The more outbound links you post, the more inbound links you are likely to receive.

Find New Customers is primed and ready for a great 2012!

Fearless Competitor

With many new make-overs, the B2B demand generation consultancy and global marketing firm  Find New Customer s is armed for a great 2012. And it is filled with great content to help you create a great marketing plan with just the right marketing mix. New robust email. We’ve moved from POP/IMAP to Microsoft Exchange- just like large firms. And I learn tons from those great guests! see below).

The Evolving Digital Divide

Sazbean

Created by: Online IT Degree. News & Notes Social Media Social Networks

7 Examples of Brands That Pop on Pinterest

Hubspot

I’m sitting here next to an empty pan of mini red velvet donuts, and all I want to do is find another recipe to bake this weekend. No, my first stop won’t be the Food Network, Gourmet, or Cooking Light. What I am dying to do is head over to my new obsession -- Pinterest -- to discover the next pastry to tackle. Chobani. Oreck. Yes, the vacuum cleaner brand. Mashable. Drake University.

Want to be a Rock Star Guest Poster? Read This!

Savvy B2B Marketing

We get a decent amount of Guest Post requests here at Savvy. Early on we thought this was great! The more guest posters the less work for us! Well the joke is on us because managing guest post submissions has become at times more laborious than simply writing the posts! We did all the things the experts suggested. The ones that weren’t didn’t ever make it to the blog! If not move on.

‘The Truth about Leads’ Is Just That

Paul Gillin

I spent 15 months as a sales manager, which was just long enough to learn how little aptitude I had for the job. The experience did give me an appreciation for the difficulty of selling, though. In 20 years as an editor I had developed an attitude that’s common for people who produce products: I believed that most salespeople were overpaid, under-worked and basically lazy.

CPL 28

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

9 Elements for a Successful Marketing Program Mix

Modern B2B Marketing

by Maria Pergolino Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. This includes selecting programs that are going to identify new leads and campaigns that are going to cause current leads in the system to move farther down the funnel. Why not? What do you think?

Sales 24

How to Turn Followers and Fans into Leads (and when not to)

Marketing Finger

One of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. But as social media becomes more accountable, marketers look for ways to generate leads throughout the process. So how do you best turn fans into leads? Should they be considered in the same sentence?

Why Should a Social Media MBA Exist and Why the Corporate World Needs to Take Notice

WindMill Networking

As social networks and their potential value to business are becoming apparent, marketing professionals should have a solid knowledge of social media and more importantly social media marketing. Simply having a grasp on how to post on Facebook, Twitter, YouTube or another platform is not sufficient. Marketing professionals need to understand how to integrate social into marketing strategies.

Class 22

Six Tips for Proofreading Your Work

B2B Marketing Unplugged

Last week we looked at how tiny lapses in proofreading can do nasty things to a brand. Just in case this is a problem of not knowing how to proofread, as opposed to a problem of not caring about it, I offer my tips to get your stuff proofed before people like me are bored enough at a conference to check the spelling on the signage. In general, if you can get someone else to do it, that’s better. First, you can do much more interesting things like pick the new golf shirts for the swag cupboard and second, you can make them sing the I-Am-Very-Very-Sorry Song if they miss something. Next stop….

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

iPriorities. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy   Maxwell  is a guy who loves his work, family and a good challenge. See more of his cartoons at  EverythingIsMedia.com. growtoons} social media cartoon social media humor

Work 18

Herding cats: CRM, Social CRM, Data Hygiene & more

MI6 Marketing Agency

A Twitter Q&A with B2B Marketing Professionals. Every Thursday night a bunch of really smart B2B marketers get together on Twitter to listen, learn, engage and chat on a specific topic. The best way to experience this is to participate live every Thursday from 8 to 9pm Eastern Timezone. You can follow along here and they also have a Linkedin group as well. But, in case you miss one the folks at B2B Marketing Asia , have curated some of the chats using Storify. Thanks for doing this! So, let’s see what they had to say about CRM, Social CRM, Data Hygiene and more!

27 Startling Pieces of Insider Info Facebook's S-1 Revealed [Data]

Hubspot

Did you hear? You probably heard.just about everywhere. Facebook filed their S-1 yesterday, and is charging full steam ahead to their much anticipated IPO. Many of us have been poring over the juicy details that were revealed in the S-1 -- Facebook revealed revenue and profitability numbers, mind blowing usage metrics, and the even more astonishing take-home pay of some of their employees.

Stats 17

Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

ViewPoint

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture. Regular marketing analytics reviews are critical success factors supporting our mission.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

6 Different Emails Every Marketer Should Consider Sending

Hubspot

Whether you're just starting out with email marketing or you already have some experience sending marketing emails, you've probably wondered about the types of email communication you can send to your database. Should you nurture your subscribers with weekly newsletters? Are dedicated sends better at optimizing your sales and marketing funnel? What about email digests? week or a month).

CTR 14

Perception is Worth 1,001 Words

Sazbean

In the world of business, marketing and advertising is everything. Marketing is at least as important as the products or services you sell. Without marketing, you have no one to demonstrate the superiority of what you offer! There is a reason people build businesses in cities surrounded by people, rather than in a desert surrounded by cactus! You need people to market to, and you need customers coming in your door. The success of your business relies on how well you market your product or service first, and second by how well you deliver it. Very few businesses survive on word of mouth alone.

B2B Marketing Lessons From Broadway Joe: Can't Wait to Win

B2B Ideas @ Work

I wrote this post more than two years ago and thought of re-posting it while watching a new HBO documentary on Joe Namath, called “ Namath: From Beaver Falls to Broadway.” ” The film tells his amazing story via vintage clips, photos, and stories amusingly recounted by Namath himself. It includes his heroics, his humanity and, yes, even the infamous sideline interview from 2002 in which he tried repeatedly to kiss reporter Suzy Kolber during a live broadcast. I now have a better appreciation of Namath’s story than ever before.

Webinar : 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Overview. With prospects drinking from the fire-hose of content every day, their fingers hover over the Delete key. Some actual case studies.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Does Google need me to be a programmer to succeed at SEO?

Biznology

Image via Wikipedia. Among my students taking my search marketing classes, I am often asked what kind of technical skills are needed to succeed at search engine optimization. think they are especially intimidated because I was a Distinguished Engineer at IBM, so I definitely have more technical skills than the average SEO practitioner. ” But usually the answer is no. No messy coding needed.

What A Marketing Crock – Improve Your Shopping Experience, Right.

Marketing Edge

I love this piece on measuring consumer’s emotional levels in a retail shopping space or tracking their eye movements on a website. I don’t for a moment believe it’s about. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. love this piece on measuring consumer’s emotional levels in a retail shopping space or tracking their eye movements on a website. I don’t for a moment believe it’s about “making their experience better” do you?

Try An Interactive Implementation On Your Next Teleprospecting Campaign

Sales Prospecting Perspectives

If you manage an inside sales team, you know that a strong implementation process is crucial. There is so much to understand and retain when ramping up for a new product. We have learned that most effective way to learn about a solution is not necessarily found in just product information. While it’s amazing that we have access to whitepapers, webinars, case studies, blogs and demos, interactive learning is crucial to truly understanding a technology or service. The amount of marketing materials available today can actually bog down an implementation week.

Using Social Media for Instant Feedback

Client Bridge

Social media gives inbound marketers quick feedback that can be turned around to further business objectives. From Hubspot, here are seven ways to leverage your social networks to meet marketing and business goals. Collect Product Feedback New product introduction results in a lot of feedback, some of it pointing out legitimate user experience and design issues. You can also solicit feedback from trusted sources prior to launch. Social media networks typically include current customers, prospects, target customers, and industry influencers. Google+ circles can segment by industry or location.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

What A Marketing Crock – Improve Your Shopping Experience, Right.

Marketing Edge

I love this piece on measuring consumer’s emotional levels in a retail shopping space or tracking their eye movements on a website. I don’t for a moment believe it’s about. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. love this piece on measuring consumer’s emotional levels in a retail shopping space or tracking their eye movements on a website. I don’t for a moment believe it’s about “making their experience better” do you?

Instagram for Brands

SnapApp

Major brands are beginning to use Instagram, the mobile photo-sharing app that has gone well beyond stylized photos of brunch to become a bona fide social media hit. Since its launch in October 2010, the Apple-only service is home to 15 million users and more than 400 million uploaded photos. The company recently announced its plans for an Android release, which means growth will only continue.

E-Quip Blog: Thinking Like Clients

E-Quip

Imagine a few of your clients deciding to start their own A/E firm. They've had a lot of experience with firms like yours, so they have a pretty good idea what's involved. But these guys don't want to start just another A/E firm

The Big, Bold Benefits of Blogging for Business

The New Strategist

A recent eMarketer article told an interesting tale on what marketers are planning for social activity in 2012. Not surprisingly, the majority of respondents marked Facebook, Twitter, and LinkedIn as the top 3 places where they are currently active. Blogs came in at #4 on the list. Why would this be? You’d think so, but you’d be wrong. The more you do, the benefits grow exponentially.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

SMSS Las Vegas: Twitter Analysis & Action

Fathom

Who: Kurt Krejny, Director of Online Marketing at Fathom. What: Workshop: “Twitter Analysis & Action: Cater to Followers and Attract Key Influencers to Get Results that Matter!” ” Where: SMSS (Social Media Strategies Summit) Las Vegas, Nevada. When: February 7, 2012, 3:15-5:15 (Full conference is all day from Feb. 7th-9th). Registration on official SMSS website. Read more about Kurt’s Twitter workshop. Be Sociable, Share! Tweet. Events