Tweet I’ve recently run into a slew of “small” Google Analytic (GA) problems with my clients / prospective clients — enough that I realized I should write about them as these “small” problems often impact business in a huge way. You’re not the account owner. see this problem quite a bit. business owner will rely on an agency, Web designer or SEO / marketer to set up Google Analytics — which is fine. What happens, however, is that the account gets set up as a “Profile” under the agency’s or designer’s main account. MORE >>

Many marketers fail to meaningfully differentiate their customer experience strategy from that of their competitors. So how can you blame customers that who don’t perceive much of a difference between you and your competitors, and instead make their decisions on price? MLC’s study, “Delivering a Preferred Customer Experience”, outlined just how customer experience investments pay off for B2B suppliers – namely, a great customer experience scrambles the competitive set , and makes it very difficult for buyers to compare suppliers on price alone. MORE >>

In our information-dense world, I know how hard it is to keep coming up with consistent, compelling, original content. And sometimes you just get STUCK. The problem is, many folks think they need to have all the answers to write a great, original blog post but most of the time, quite the opposite is true. You don’t need to have the right answer. You need to find the right question. The most relevant, interesting and timely blog posts often are created in response to relevant, interesting and timely questions. So how do find the right question? My favorite place is a LinkedIn forum. Voila! MORE >>

Like any marketer, I believe in the value of listening: monitoring multiple sources for information about my industry and company to keep on top of trends, find relevant info to share, connect with others in my field and participate in conversations. While I've followed blogs, used Google Alerts, followed Twitter streams, and subscribed to a lot of emails for years, I'll admit that I was a bit of a disorganized mess. Not only do I get my info from different sources, but I use multiple devices: a MacBook Pro, an iPad and a Droid. needed a more robust RSS reader for my iPad. MORE >>

If you want your  content marketing  messages to be remembered, you must engage the  emotional memories  of your readers. Memory formation happens in two ways: 1.  You say or do something that makes an emotional connection. Something happens that closely resembles a previously established emotional connection. What results is a neural network of associations that get triggered by a  hot-button stimulus. Everything we retain in memory is because it’s gained an emotional place in our brain. At some point, something was important enough because it was emotional. Stories are key. MORE >>