ANNUITAS

MAY 15, 2014

'There is little doubt that the role of marketing is changing at light speed and many organizations are looking for ways to change and improve to keep up. One of the key areas of CMO-focus in response to this change has been to attempt to acquire the right skill set, a more modern marketing skill set. While acquiring the right skill set is proving to be a challenge for CMO’s, it is not the only place they should be focusing.

Demand Generation 190

Demand Generation Demand Generation CMO 190

KoMarketing Associates

MAY 15, 2014

'As a journalism major in college, I often found myself thinking about the dreaded question: “What do you want to do with your journalism degree when you graduate?” Or, as I interpreted it: “What do you want to be when you grow up?” While I had aspirations of becoming a world-famous sports writer (far-fetched), I didn’t realize the potential of applying my journalistic skills to B2B marketing until I interviewed for a content role here at KoMarketing, and then the light bulb lit up.

Process 187

Process B2B Guidelines Paid Search Agency 187

Convince & Convert

MAY 15, 2014

'By now you may well have heard of Google+, and you think it is a ‘social media thing’, right? Well, there is a lot more to it for businesses than that aspect. Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands.

Communities 166

Communities Google Business Work Management 166

Adobe Experience Cloud Blog

MAY 15, 2014

'Author: Maggie Jones If you’re considering the move to marketing automation – or a switch from your current solution – there are a lot of factors to consider. After all, the decision to adopt a marketing platform is actually about the best decision for your entire company – everyone from the sales team to the IT department will be affected by your choice.

Marketing Automation Services 105

Marketing Automation Services Best Practices Paid Search Agency Thought Leadership 105

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SugarCRM

MAY 15, 2014

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Advertising Agencies 90

Advertising Agencies Gartner Lead Nurturing Forrester 90

Biznology

MAY 15, 2014

'Does your website suck? I’m not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to project a robust, yet friendly brand. You want to make sure the site is usable, but also good looking. You want to promote your company without getting in your customers’ way.

Marketing Websites 151

Marketing Websites Paid Search Agency Marketing Analytics Tools Mobile Marketing 151

Hubspot

MAY 15, 2014

'As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough. But as an inbound marketer, your job is to convert qualified website visitors (aka your buyer personas) into leads by offering remarkable content for which they’ll want to trade their contact information in exchange. Ideally, those leads turn into opportunities, who turn into customers and even promoters.

FAQ 52

FAQ Conversion Landing Pages Buyer Personas 52

Marketing Insider Group

MAY 15, 2014

'I’ve talked before about how big data is driving content marketing. And also earlier this week about how customer insights are becoming the main competitive differentiation between old-school traditionalists and modern marketers. But somewhere rolling around in my head was a post about how in today’s digital and social world, data and content are the same thing, or they are parts of one another, or somehow closely related.

Demand Generation 186

Demand Generation Demand Generation Content 186

Hubspot

MAY 15, 2014

'When I look back on 2013, I think of it as the year the concept of "content marketing" skyrocketed. Just take a look at a Google Trends report and you''ll see the interest over time escalate drastically over the past two years. But the high spike in content marketing interest has, in some cases, led to content clutter, content deluge , and, essentially, content crap.

Content 51

Content Inbound Marketing Template Hubspot 51

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Convince & Convert

MAY 15, 2014

'Have you ever thought to yourself, “I wish someone would invent _?” Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign. From the campaign’s star power, to the unique use of GIFs to bring crowdsourced inventions to life, General Electric has succeeded in raising the bar on social media innovation once again.

Campaigns 155

Campaigns Case Study Case Studies Social Media 155

LeanData

MAY 15, 2014

Account Based Selling – Account based sales (ABS) is a strategic approach to selling in which a sales organization chooses a specific target of accounts and focuses their efforts to sell into that specific target audience. This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

readwrite

MAY 15, 2014

In the past two weeks I have been forced into Apple’s App Store not once, not twice—but five times from a handful of different websites. At first I thought it was a human error—like, maybe my large thumbs just accidentally tapped on a game ad. When it happened again, I assumed it was just a bug. After a third time, I realized it was intentional—an advertisement deliberately sent me to the App Store to buy a mobile game.

Paid Search Agency 66

Paid Search Agency Mobile Advertising Ads Deep Linking 66

LeanData

MAY 15, 2014

Account Based Selling – Account based sales (ABS) is a strategic approach to selling in which a sales organization chooses a specific target of accounts and focuses their efforts to sell into that specific target audience. This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

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readwrite

MAY 15, 2014

In the past two weeks I have been forced into Apple’s App Store not once, not twice—but five times from a handful of different websites. At first I thought it was a human error—like, maybe my large thumbs just accidentally tapped on a game ad. When it happened again, I assumed it was just a bug. After a third time, I realized it was intentional—an advertisement deliberately sent me to the App Store to buy a mobile game.

Paid Search Agency 52

Paid Search Agency Mobile Advertising Ads Deep Linking 52

Hubspot

MAY 15, 2014

'Despite a few years of "email is dead" chatter, I don''t think many would argue that email marketing remains at the forefront of many people''s digital marketing strategies. In fact, according to Sikich , 70% of digital marketers see email as the top medium for ROI and 62% of B2B marketers plan to continue to increase spending for email marketing. But is email actually, still, one of the most effective ways to reach consumers, or has it become yet another over-saturated and over-used channel?

Clickthrough 60

Clickthrough Stats Optimization Mobile Marketing 60

readwrite

MAY 15, 2014

In the past two weeks I have been forced into Apple’s App Store not once, not twice—but five times from a handful of different websites. At first I thought it was a human error—like, maybe my large thumbs just accidentally tapped on a game ad. When it happened again, I assumed it was just a bug. After a third time, I realized it was intentional—an advertisement deliberately sent me to the App Store to buy a mobile game.

Paid Search Agency 40

Paid Search Agency Mobile Advertising Ads Deep Linking 40