Thu.Oct 17, 2013

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Miley’s Hot Strategic Mess of Digital Marketing Success

Biznology

'Photo credit: Wikipedia. Are we past the VMAs yet? Can we stop talking about Miley Cyrus? Well, no. Actually, I want to take a swing. Whatever you think of Miley’s bold moves, you have to agree with her: it was a hot mess, but a strategic hot mess – one that yielded impressive digital marketing results. Sure, Miley has been a digital marketing success since Disney first aired Hannah Montana.

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Elizabeth Arden Brings Back Successful “Pin It To Give It” Campaign

Convince & Convert

'Ask any Pinterest enthusiast and they’ll tell you just how easy it is to dole out a re-pin. The tricky part? Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. In a creative, yet worthwhile approach, Elizabeth Arden is breaking through the Pinterest clutter by inspiring its audience to support a meaningful cause.

Campaigns 131
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The Ultimate Guide to Social Media Image Dimensions [Infographic]

Hubspot

'If you''ve been an inbound marketer for at least the last five minutes, you know that visual content and social media go together like peanut butter and jelly. Social networks are increasingly featuring and promoting visual content -- it seems like every day, a new network is adding another visual content feature or amping up one it already has. And I know that we marketers are pumped about this trend -- more opportunities to engage with our fans, leads, and customers!

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Counting Down to Eloqua Experience 2013!

SnapApp

Some people count down to the Super Bowl. We’re counting down to Eloqua Experience 2013. Yep, we’re marketing nerds. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. It’s going to be a fantastic three days that are just as much fun as they are informative. Here are just a few of the many things we can’t wait for: Cutting Edge Marketing Best Practices and Case Studies.

Eloqua 48
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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6 Signs Your Email Newsletter is Failing (and How You Can Fix It)

Hubspot

'If I had to take a guess, I''d venture to say that 90% of marketers have been pressured at some point in their job to have an email newsletter. Your boss is convincing. She says that email newsletters are a one-size-fits-all solution to your email marketing problem. Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer " delightion " all in one swoop.

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How to Set Up a Podcast: Clear Instructions for the Uninitiated

Hubspot

'This post originally appeared on Inbound Insiders , a new section on the Inbound Hub blog. For those that listen to podcasts, you know how valuable and convenient they can be for consuming content. Whether it''s staying up on the latest marketing trends, tips for managing your finances, or simply to provide entertainment value, podcasts deliver. Turns out, podcasting can also be a valuable tool in building loyal fans and generating leads when used as part of a larger inbound marketing strategy

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Writing Content and Code Your Customers Love

Hubspot

'As many of you know, creating remarkable content is a hallmark of both HubSpot as a company and the inbound marketing movement. But as a proud “geek” myself and someone who has also spent a fair amount of time writing code, I’m a strong believer that best-in-class companies need both remarkable products and promotion that their prospects, leads, and customers don’t just tolerate, but actually really love.