markempa

MAY 20, 2013

'Tweet This week, I’ve joined marketers from around the world in Athens Americana – Boston, Mass. for MarketingSherpa and MarketingExperiments Optimization Summit 2013. After a short (and rather scenic) water taxi ride from the airport, I’ve settled into one of the Value Proposition Development Course sessions being led by Austin McCraw, Senior Editorial Analyst, MECLABS, as he taught marketers how to craft and express value propositions.

Lead Scoring 248

Lead Scoring Lead Ranking Paid Search Agency Marketing & Strategy 248

Customer Experience Matrix

MAY 20, 2013

'At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month. While the timing is just coincidental, Silverpop’s Universal Behaviors provide more evidence that a new breed of system is emerging. Silverpop’s new features load customer behaviors from all sources into a central database, match identities to create a unified customer view, and make the

Enterprise Management 244

Enterprise Management Advertising Channels Marketing Automation Services Work Management 244

Biznology

MAY 20, 2013

'Image via CrunchBase. Matt Cutts and the rest of the Google webspam fighting team decided they’d give everyone in the industry a heart attack last week with Matt Cutts latest video. In this longer than average video, Cutts discusses some of things that Penguin 2.0 will be focusing on , which has caused SEOs, online marketers, webmasters, and many more to FREAK OUT.

Link Building 149

Link Building SERP SEO CAN-SPAM 149

Crimson Marketing

MAY 20, 2013

'“No one’s going to buy without first developing a trusting relationship.” Nothing could be more true. It doesn’t matter what you’re selling, there has to be TRUST before anything else happens. So how do we get started? I recently found these 8 great tips to help you start helping your customers : 1. It’s about them, not you. 2.

Tips 136

Tips Effectiveness Trust Marketing Buy 136

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Hubspot

MAY 20, 2013

'My first reaction when I read about Yahoo buying Tumblr for $1.1 billion was utterly cynical: Here’s Marissa Mayer overpaying for something yet again. You may recall that two months ago Mayer paid $30 million for a startup called Summly and the only reason seemed to be that Summly’s founder was a high-school kid and photogenic. Tumblr''s CEO, David Karp, is 26 years old and has zero experience running a business.

Startups 61

Startups Blogger Paid Search Agency Acquisitions 61

Hubspot

MAY 20, 2013

'As head of HubSpot’s creative and design team, I spend nearly every day acting as the translator between my designers and the rest of the company, particularly executives, marketers, and salespeople, (i.e. those folks whose jobs are often held to more formal or quantitative metrics). Obviously, it should come as no surprise that there is always at least some disconnect between designers and non-designers, especially considering the vast differences in both the day-to-day work and the success me

Design 61

Design Deliverability Template Paid Search Agency 61

Adobe Experience Cloud Blog

MAY 20, 2013

'Author: Dayna Rothman At Marketo, we’re all about the science of marketing. Everyone thinks of marketing automation as a new field. But few people know about our rich heritage as marketing automation pioneers – a story that stretches back to the experiments of Dr. Gustav Marketo. More than any single individual, Dr. Marketo advanced the science of marketing through the use of mechanical, electrical and galvanic technologies.

Marketo 104

Marketo Thought Leadership Marketing Automation User-Generated Content 104

Hubspot

MAY 20, 2013

'I love reading great writing, which is what we aim to deliver consistently on this blog. But sometimes you''re just looking for a compelling piece of data to plug into a presentation or support a point you''re making in your writing. Well, if that''s what you need today, then this post is for you. Here, we''ve compiled the ultimate resource of charts (86 of ''em in the SlideShare below!

Cost per Lead 59

Cost per Lead Stats Inbound Marketing Allocation 59