Thu.Nov 20, 2014

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Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

'Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Specific keywords as well as ad creative variations will all have individual click-through rates. The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. This means that CTR is key in determining your Quality Score.

CTR 180
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Why Don’t We Market To Our Customers?

ANNUITAS

'* This post first ran in July 2014. With end of year around the corner, don’t forget about your customers. They should always play a part in your Demand Generation Strategy. I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.

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Should You Send Holiday Newsletters?

Writing on the Web

'Shortcuts to Newsletters. Are you sending holiday newsletters for your business? Even though you may be tempted to put all your time and energy into maintaining your business blog , a newsletter is still a vital, viable way to stay connected to clients and prospects. Holiday newsletters are a great opportunity. Don’t take my word for it. Ask other professionals if they’re getting results from sending out an emailed newsletter , for the holidays, or any time of year, and then judge for yourself

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Let the market view in

Biznology

'There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. They also tend to surround themselves with others who agree with them and reinforce this perspective. Unfortunately, social media, and the ability it provides to locate like-minded individuals, has made this even more prevalent.

Lock-In 143
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Land Rover Teams Up With British Author to Launch Experiential Novel on Tumblr

Convince & Convert

'Land Rover’s recent debut of The Vanishing Game, a 17,000 word story by British novelist and screenwriter, William Boyd, takes the concept of brand storytelling to exciting new levels. The story, which describes a driving adventure from London to the southern tip of Skye in Scotland, is hosted on a dedicated Tumblr blog , but is also available across various tablets and iBook for free.

More Trending

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The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers

Industrial Marketing Today

'It may seem obvious to say that you must build your industrial content marketing strategy around your buyers but it doesn’t happen with regularity with most manufacturers, distributors and engineering companies. At least, that’s been my experience with industrial clients. I often hear my clients tell me they know their customers very well. They can [.

Rules 96
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Industry Insights with Christine Crandell Part II

SugarCRM

'The post Industry Insights with Christine Crandell Part II appeared first on Salesfusion.

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8 Budget Templates to Manage Your Marketing Spend [Free Download]

Hubspot

'The new year is right around the corner -- and, unfortunately, it doesn’t look like an autonomous marketing budget robot has been invented yet in time to take care of your annual budget planning. But fear not! We’ve got something almost as good as a sentient robot that can help you plan your marketing budget: this bundle of 8 Microsoft Excel templates.

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Latest Tactics and Changes for Effective Local Search

KEO Marketing

'Now that B2B marketers have had some time to adjust (and, in some cases, recover) from this summer’s Google Pigeon update, it might be a good time to re-evaluate your local search tactics and consider what, if any, changes you want to make for 2015. Probably one of the biggest developments in the world of local search is that it has now become tougher to try and “game the system.

Tactics 56
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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25 Jetsetters Share Tricks for Making Business Travel Less Painful

Hubspot

'The holiday season means a lot of travel for just about everyone, but for some, the holiday travel schedule is actually a bit of a break. I talked to some jet-setting influencers whose frantic travel schedules have them on the road for months out of the year attending conferences, visiting clients, and going to meetings. These are their top tips for navigating travel -- whether for business or pleasure -- like a pro.

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Owning the Search Engine Results Page

Crafted Agency

It is time for more B2B marketers to ask themselves, “Do I own the search engine results page (SERP) for my brand?” In other words, when potential customers Google your brand, are you taking advantage of the available real estate?

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Learning from Our Past Mistakes: A 2015 Guide to Video Storytelling

Content Standard

You could hear it echoing through the halls of marketing departments across America: “We need a blog!” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. They knew the rules to digital marketing had changed; they just didn’t know what the new rules would be.

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A Systematic 3D Approach to Brainstorming New Content Topics

Convince & Convert

'If you’re like most content marketers, you’ve become adept at breaking your niche or market down into its component concepts and writing about them in exhaustive detail. But inevitably, you probably find yourself in a creative rut from time to time. When you find yourself at a loss for content ideas, step back and look at your topic from different perspectives.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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[Report] Subpar Tools Are Holding Mobile Content Strategy Back

Content Standard

Brands are embracing mobile marketing at full throttle. Unfortunately, insufficient tools are hamstringing their efforts, according to a new report from VentureBeat. All too often, marketers are unable to integrate their existing desktop marketing tools with mobile opportunities, limiting the effectiveness of mobile ventures. As a result, mobile content strategy is unable to reach its full potential.

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A Beginner's Guide to Retargeting Campaigns

Hubspot

'We''d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for the first time, then fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website. Minutes later, the sales rep reaching out to this lead, and before you know it, the lead is becoming a customer, handing over their credit card to purchase something from your com

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How Content Marketing and the Right Team Helped Visible Expert? Chris Mercer Rise to the Top

Hinge Marketing

'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Chris Mercer, a Visible Expert for business valuation.