Mon.Nov 24, 2014

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Are B2B agencies adapting quickly enough?

Savanta

'Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth. In past years this could be explained away by a recessionary environment. However, the UK economy is once again growing and this is feeding through to B2B marketing budgets. In Q3 2014 the B2B Barometer study found that 56% of B2B marketers have seen their budget grow in the last 12 months, with an average increase of 19% (you can find the full results of the B2B Barometer here

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Mark Sarbiewski, Anaplan CMO: 4 Steps to Better Business Planning Using Marketing Technology [Podcast]

Crimson Marketing

'“We are drowning in information and starved for knowledge,” proclaimed John Naisbitt more than 20 years ago. With the advent of marketing technology, that state of affairs is rapidly fading into history, bestowing upon CMOs and other business executives an unprecedented level of marketing intelligence, and allowing them to conduct business planning on an entirely new level.

Planning 195
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11 expectations to have from a great SEO proposal

Biznology

'54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business.

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The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

'Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. 1. What is the difference between a # (hashtag) and the @ (at) signs? The answer is that hashtags are used to tag your tweet with a keyword that clues readers in to the topic of your tweet.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 Free Social Media Tools We Are Thankful For

EMagine B2B Blog

'It’s the time of year again to give thanks. This year, we are thankful for all those little tools that help us perform our jobs a little better at no extra cost. Bow down to these useful and practical social media tools! 1. Bitly – Most everyone has heard of Bitly. It’s a quick and easy tool to shorten your links before adding them to your social posts, or any post for that matter.

More Trending

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25 Free Hero Images and Mock-ups: The First Impression Counts

JotForm

The use of giant, so-called Hero images is a trend of the younger years. Some say it was Apple who brought it forth, some say gigantic images have been there forever, but couldn’t be used due to poor bandwidths. The latter is becoming less and less of a problem, so why not start using hero imagery t.

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The Rise of the Specialist: The Advantages of Specialization in Management Consulting

Hinge Marketing

'It’s more and more true every day: we live in the age of the specialist. Specialization has long been an effective strategy to command premium prices, generate more leads , and close sales – and it’s only growing more important. In the management consulting industry, the new ubiquity of online communication means that the barriers of distance have begun to crumble.

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The Science of Productivity: How to Get More Done in a Day

Hubspot

'Time is our scarcest resource, yet we spend so much of it doing things that are unproductive -- usually without meaning to. The average person wastes 31 hours in unproductive meetings according to Atlassian. And a McKinsey study shows we spend an average of 13 hours per week reading, writing, or responding to email. That''s leaves roughly half of your time at work actually spent doing work.

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8 Week TemplateMonster Giveaway

JotForm

We wanted to take a minute to break from our usual form talk to tell you about a pretty stellar contest put on by our friends at TemplateMonster. Entering the contest is easy. Head on over to TemplateMonster.com and buy one of their 40,000 web templates (yes, you read that correctly), and you co.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals

Hubspot

'Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Gone are the days of the generic blast email and one-size-fits-all website. Today, three out of four companies personalize their marketing efforts , most commonly across websites and emails. And it’s what consumers want. Overwhelmingly, customer engagement is cited as the top reason for prioritizing personalization in marketing.

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The Role of Revenue Marketers in the Modern Marketing Department

SnapApp

The team over at Allocadia is putting together a three-part series on the changing cast of characters in the modern marketing organization. Modern marketers are increasingly shouldering the burden of the buyer’s journey, with technology buyers holding off on contacting salespeople until 90% of the buying process is complete. As a result, marketers are more focused on revenue – and their roles are changing accordingly.

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How Business Technology Is Paving the Way for Creativity

Content Standard

We are creative beings by nature. We’re always looking for new ways of self-expression to define ourselves and find meaning and purpose through our work. Content marketing has gained momentum, and the marketplace now offers business technology solutions that give organizations and the creative community a new space for collaboration. It has been a fascinating experience to witness the evolution of the Skyword Platform in the past 18 months, as well as the development of the brands and writ

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Lead Nurturing: What it is, and what it is not

markempa

'Tweet Building on my post last week , I was reminded of a conversation I had with a marketer who was meeting with her new boss to explain the need for a new lead nurturing strategy. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. We discussed the challenges of communicating what is and isn’t lead nurturing.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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[Data] The Social Content Marketing Storytelling Facts You Need to Know

Content Standard

Content marketing storytelling is the way of the future. As the proliferation of mobile reaches an all-time high and cultures continue to converge, more and more brands will see storytelling through content marketing as a means to better connect and engage with consumers. Of course, social media will play an important role in that—particularly now that social has a 26-percent global penetration rate , much of which is going to chat apps.

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Save That Shopping Cart! Tips To Prevent Cart Abandonment

Adobe Experience Cloud Blog

'Author: Phillip Chen How many times have you gone to a website, put something in your cart only to leave it there? Now imagine condensing the amount of people that abandon their carts over the course of a month into one single day. We call it Cyber Monday and it is right on the horizon. Make sure you are ready for all the Cyber Monday activity by setting up systems to take advantage of abandoned shopping carts.

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23 Reasons Why Businesspeople Love Podcasts

Convince & Convert

'Recently, we launched the brand-new MarketingPodcasts.com site, the first-ever search engine for marketing podcasts. Why did we spend the time and money on this? 1. We have two podcasts of our own: Social Pros and Jay Today. 2. Podcast listening increased 25% last year in the United States. 3. Increasingly, business people (especially marketers) are using podcasts to stay on top of trends because it’s the most time-efficient way to get educated.

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How to Get the Best Deals During the 2014 Holiday Shopping Season [Infographic]

Hubspot

'Holiday shopping season is here -- and this year, retailers predict Americans will spend almost $617 billion in November and December. It''s no surprise that a lot of the big spending happens in the days following Thanksgiving. Every year, it seems Americans are adding yet another big sales day. On this year''s menu: Black Friday, Cyber Monday, Small Business Saturday, "Black" Sunday, and #GivingTuesday.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui