Sat.Apr 19, 2014

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7 Ways To Mine The Hidden Gold In Your Customer Data

Convince & Convert

'The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant and persuasive. You may have to but once you have it you’ll have the Mother Lode of customer engagement capabilities. That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media

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The Definition of Quality Score [In Under 100 Words]

Hubspot

'Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score. Google ranks Quality Score on a scale of 1-10 (with 10 being the best).

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Lee Odden: the future of content and content marketing

i-Scoop

'After the kick-off keynote by Joe Pulizzi at the recent edition of Content Marketing World in the US and the keynote by Jay Baer, who was one of the keynote speakers at the first Content Marketing Conference Europe, Lee Odden talked about the future of content marketing at the flagship event of the Content Marketing […].