by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for a first look at what might be the “next big thing.”. Consumer devices and apps that take off typically do something novel. But novelty is rarely enough. They also need to provide an intuitive, rich and even fun user experience. Those same qualities are now making their way into enterprise apps. Professionals expect the platforms they use for work to mimic the apps they use in their personal life. Assistly. MORE >>

In the world of B2B management, there are numerous head scratching efforts going on as we peer ahead into 2012 and beyond.  Primarily, it has to do with how to get from here to there.  MORE >>

Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ask Stacey Monk of Epic Change, the organization that. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ask Stacey Monk of Epic Change, the organization that launched Tweetsgiving and raised money to help build a school in Tanzania in 2008. [.] MORE >>

The latest trend for most companies is to invest heavily on social media marketing , search engine optimization and lead nurturing , collectively called Inbound Marketing. When done effectively as part of lead generation program , inbound marketing can pay significant results to the bottom line. However, what happens when you’re not selling a hot product or service (i.e. there’s a high volume of Google searches for related terms)? Having worked with over 100 different companies to assess their lead generation programs and help improve performance, I have seen the whole spectrum. MORE >>

There are more ways than ever to match your marketing messages to the needs of your customers with more personalized, relevant and actionable information. The more you can customize your content to relate to your best buyers, the more buyers you will attract, and the more conversions you will drive. Here are five ideas that will improve the results of your remarketing-marketing: 1. Segment your customers and develop personas for each group. A “persona” is a composite profile of a certain type of buyer. Your target audience is almost as diverse as the inventory you sell. MORE >>