Tue.Jan 10, 2012

Trending Sources

This is why you’re not Seth Godin.

grow - Practical Marketing Solutions

Seth Godin  is an insanely successful entrepreneur, marketing author and speaker.  Is his social media model of broadcasting without engagement scalable for you too? recently received this inquiry from a friend: I launched a new blog on Sunday. He has over 137,000 followers but that Twitter account follows 0. Well, if it works for Seth, why can’t it work for you? Let’s take a look.

Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks. These are links that originate from another site and point to a page on your domain. What are internal links? Types of internal links.

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2012 Outlook: Marketing Will Lead Businesses To Growth

B2B Marketing Insider

I have always believed that those who can’t lead, are forced to resort to the tactic of fear in order to get people to listen and follow them. mean, let’s face it: fear is a powerful force in the human mind. There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. Well, I am an optimist and plan to present an alternative view!

The 14 Best WordPress Plugins for Social Media and SEO Optimized Sites for 2012

WindMill Networking

The New Year is a great time to either start a brand new blog or revamp your exiting website. One of the ways to improve your blog in 2012 is by using plugins that make it more social media optimized and SEO friendly. Let’s have a look at the top plugins that I recommend you utilize in 2012. Social Media WordPress Plugins for 2012. Disqus Comment System. SEO Facebook Comment. Tweet Old Post.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

One Thing That Can Get You From Here to There in 2012 and Beyond

Tony Zambito

In the world of B2B management, there are numerous head scratching efforts going on as we peer ahead into 2012 and beyond.  Primarily, it has to do with how to get from here to there. 

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Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

Buying email marketing lists. It makes many think of the spam emails selling a database of millions of top executives. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market. According to IDC, the challenge is not just email sellers. Keep an audit trail.

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Please Help @JeffreyHaylett with Running the Gauntlet!

Fearless Competitor

We interviewed Jeffrey for Mad Marketing TV’s 2012 Kickoff show (Thursday at noon ET). So please help him get the word out about his new book. Jeff Ogden, President of Find New Customers and Host of Mad Marketing TV. Running the Gauntlet Needs Your Help! Happy New Year!  It’s an exciting time and you can turn this change into profitable success for you and your business. We’re kicking off 2012 with the release of my new book,   Running the Gauntlet , which launched nationally this last week. Are you ready to run the gauntlet this year? 2012 is all about CHANGE: Change your ATTITUDE.

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12 Compelling B2B Social Media Slideshare Presentations

Social Media B2B

B2B marketers give lots of presentations in today’s work environment, and are always looking for inspiration for new ideas and new ways to present those ideas. Below are a dozen B2B social media presentations from Slideshare from a variety of sources that should help get you thinking before you stand up and give your next presentation. Share your best work with us in the comments.

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How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Image via CrunchBase. Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.  The same should be done with blogger outreach. There will always be blogs that are out of your league and your target audience.

Genoo Adds SEO To Web Site Management and Marketing Automation

Customer Experience Matrix

I had an earful last week from Genoo president Kim Albee, who told me that I’ve misclassified her target customers as “micro businesses” (under $5 million revenue) for the past two years. She tells me nearly all of her clients are larger than that. I’ve revised my big list of demand generation vendors to reflect this. The main cause of my misunderstanding was Genoo’s starting price of $199 per month, which is below any small or mid-size business system. This is still low for small-to-mid systems but not wholly out of line.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Introducing You to Find New Customers

Fearless Competitor

In this new year, we simply wish to introduce you to the B2B Lead Generation company Find New Customers. Sales lead generation is critical today. Talk to any sales executive on Earth and you will hear “ We need better leads.” ” Talk to her salespeople and they’ll say “ The leads we get from marketing are crap. Give us more of them. ” This is not an isolated problem. It’s systemic! Check out the data from MarketingSherpa. Client example : Find New Customers helped the software firm Keyedin Corp. Can we help you too? Contact me if you’d like one.

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Google's Biggest Social Search Update Yet Features Google+ Content

Hubspot

Google+ is changing the web, even if you don't want it to. That's right. Now, more than ever, it's critical for your business to create and build its presence on the new social network. But hey, if you don't want to take it from us, another search update from Google today might help to convince you. Today, Google is launching three new features to its search update, dubbed "Search plus Your World."

6 Ways to Make Your Landing Pages Convert

EMagine B2B Blog

As a web design and online marketing firm, eMagine knows the value of a good web site design (and if you want to see a great infographic on the anatomy of an ideal landing page, read this post). Once the fanfare from management has quieted down, you will be asked how your website is performing. [.]. Converting

9 Unique Ways to Generate Leads With QR Codes

Hubspot

This is a guest blog post written by Jamie Turner, founder and chief content officer of the 60 Second Marketer. In addition, Jamie is the co-author of the book Go Mobile , written with Jeanne Hopkins, VP of marketing @HubSpot. He is a regular guest on CNN and HLN on the topic of digital marketing and is a popular mobile marketing speaker at events and corporations around the globe. Good luck!

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

The Consumerization of the Enterprise App

It's All About Revenue

by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for a first look at what might be the “next big thing.”. Consumer devices and apps that take off typically do something novel. But novelty is rarely enough. They also need to provide an intuitive, rich and even fun user experience. Those same qualities are now making their way into enterprise apps. Professionals expect the platforms they use for work to mimic the apps they use in their personal life. Assistly.

10 Habits of Top-Notch Content Creators

Hubspot

Because content is such a core part of inbound marketing , the modern marketer has to possess (or develop) a very important ability: content creation. Whether it's in terms of blog posts, ebooks, case studies, or other marketing collateral, pumping out content not only at a high frequency but also at a high level of quality is a critical skill every marketer should hone. Do you have it? Once a day?

Savvy Toolkit - Demand Generation Summit

Savvy B2B Marketing

Getting the time off and travel budget approved to attend an industry conference is often difficult. It is a double edged sword because you feel pressure to be up on the latest industry trends but taking 2 or 3 days straight away from your desk can be more of a nightmare than a help! The folks at Bright Talk have put together an outstanding list of eleven presentations for their Demand Generation Summit that kicks off today. The live on-line event runs all day today and the final presentation Demand Generation 2015 by Andrew Gaffney of DemandGen Report finishes up tomorrow morning.

Content Marketing Storytelling: Secrets from the Big Screen

Content Marketing Today

The Power of Storytelling for Content Marketers from Robert Rose. In this video post, Robert Rose, co-author with Joe Pullizzi of ‘Managing Content Marketing,’ discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating ‘heroic’ content that speaks to your audience. Via www.contentmarketinginstitute.com.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

When it comes to your B2B online marketing, make no mistake. Headlines make a big difference. Here’s what CEOs and CMOs need to know. On every website page or blog entry you have an opportunity to include headlines. Search engines like headlines, and the more keyword rich the better. Headlines are designated in HTML code as H1, H2, H3, up through H6. Bad Online Headline Examples.

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Five Tips For Better B2B Marketing Content

B2B Ideas @ Work

There are more ways than ever to match your marketing messages to the needs of your customers with more personalized, relevant and actionable information. The more you can customize your content to relate to your best buyers, the more buyers you will attract, and the more conversions you will drive. Here are five ideas that will improve the results of your remarketing-marketing: 1. Segment your customers and develop personas for each group. A “persona” is a composite profile of a certain type of buyer. Your target audience is almost as diverse as the inventory you sell.

Great Ideas and Resources for Technology Content Marketing

WriteSpark

As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs. Whatever your situation, you'll find great ideas and resources for B2B and technical content marketing in the Content Marketing Institute site. link].

The Average Large Company Has 178 Social Media Accounts [Shocking Data]

Hubspot

Yesterday, Marketing Pilgrim reported data from Altimeter Group that the average large company has 178 corporate-owned social media accounts. Wait, what ? Who is setting up all of these accounts? How are there even Twitter handles left to go around anymore? Large companies with all the social media accounts , can you please explain yourselves? And yes, the most accounts were on Twitter. Smart?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Dealing With Non Profit Proliferation in Social Media

Marketing Edge

Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ask Stacey Monk of Epic Change, the organization that. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ask Stacey Monk of Epic Change, the organization that launched Tweetsgiving and raised money to help build a school in Tanzania in 2008. Ah the good [.]

The Anatomy of Conversion-Optimized ‘Thank You’ Pages

Sazbean

After your newly converted leads fill out a form, you should always send them to a “thank-you” page, which delivers the content you have promised on the landing page. This is where you bring back the navigation and direct people to other parts of your site or more offers in which they might be interested. Just as for landing pages, there are a number of distinct strategies that you can use to optimize your thank-you pages. Access to Your Offer. First of all, your visitor has just taken the time to complete your form, and has decided to download your content or sign up for your offer.

Dealing With Non Profit Proliferation in Social Media

Marketing Edge

Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ask Stacey Monk of Epic Change, the organization that. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ask Stacey Monk of Epic Change, the organization that launched Tweetsgiving and raised money to help build a school in Tanzania in 2008. [.]

Copywriter or content marketing writer? Who bangs the drums for you?

Content Marketing Today

Via Marketing Clout. You wouldn’t ask a violinist to conduct an orchestra. He may be an extraordinary musician, but what does he know about conducting or about how each section comes across to the audience? Will the audience come back? Chances are, probably not. Old school copywriters are still in demand for offline campaigns. Via www.marketingclout.co.uk.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Marketo’s Greatest Blog Hits of 2011

Modern B2B Marketing

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. What you won’t see are song titles scrolling across your screen as with the classic TV commercials enticing you to order. Let’s put on side one. How Does Lead Response Time Impact Sales? Or is it? Cheers!

Interactive Content vs. Static Content

SnapApp

In education, the difference between interactive and static materials is clear: interactive is simply better, and always worth the investment if your budget allows. In the world of internet marketing, the differential isn't as simple. When making content decisions at this level, you need to understand the benefits in context of your business and marketing strategy. Conversion Rates. Allurent ?study

Do Your Sales Prospects Have Their Own Poker “Tells”?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. An important skill in playing poker is being able to read the opponents at your table. A “Tell”* is a physical reaction, sometimes called a habit, or behavior that tells others information about you and your hand. If you can read the “Tells” of the others, you win; if you can’t control your own Tells, you might lose. We all have our own Tells, which are tics and habits. No interest? Got the shakes?

Does Facebook Work?

Manhattan Marketing Maven

With 800 million active members, as many as 25% accessing the network using a mobile device, and hundreds of millions spent by brands to attract and engage fans, clients are starting the New Year by asking, “Does Facebook work?”    The short answer is … it depends on what you want Facebook to do. With massive reach, strong frequency and cultural integration, marketers expect Facebook to be a persuasive tool to reach and engage customers and prospects. Yet on a basic level, the jury is still out on these fundamental questions. Consider the stats that are bandied about brazenly.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Mad Marketing TV – with content marketing expert Joe Pulizzi

Fearless Competitor

Are you familiar with Mad Marketing TV? If not, here’s an intro for you. Mad Marketing TV is a weekly show that delivers simple, pragmatic advice to marketers everywhere, by interviewing top experts using a fun, engaging TV-style approach. It’s very much a vendor-free zone – we interview independent experts only – to keep the show unbiased and objective. Watch and enjoy!

Social Media Marketing Tips from 2011

Client Bridge

Hubspot has posted 30 of the best social media marketing tips and ideas from various social media gurus and experts. Here's a sample of some of those tips. Write blog content for your target audience, which is not necessarily yourself. Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods. Blog about the problems your product or service solves, not about the product or service. Think of marketing as storytelling, and think of your customers as the characters. The medium isn’t the message. View Original Article

Suggestions For Changing Habits Of An Ineffective Sales Employee

Sales Prospecting Perspectives

I really enjoyed Don Perkins recent blog post called: " The 12 Habits of Highly Ineffective Sales People " and I thought it was well worth discussing in my post today. For me the first habit rang especially true - he stated that all too often Sales professionals are geared to say things like, “I’m Following Up” “I’m Checking In” and “I’m Touching Base” He suggests a person should evolve and become more creative when it comes to these situations. How does that impact your operation?” ” Makes perfect sense to me!

A Walk Through a Broken Organization

Your Sales Management Guru

A Walkthrough of a Broken Organization. Strategic sales management is often a weak link in solution provider companies.  . Strategic sales management is often a weak link in solution provider companies. For the past 14 years I have been working all across North America and internationally, meeting, speaking and consulting with organizations of all sizes and areas of focus. While every client engagement is unique, some problems are common to many corporate cultures and tend to prevent a company from reaching its business potential. Vice President. Salespeople. ” Assessing Your Own Company.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Daily Q&A: Thought Leadership

MI6 Marketing Agency

What is the Daily Q&A? The Daily Q&A is a question we ask on Twitter every weekday at 1:30 pm (ET). We want to tap in to the wisdom of our followers and learn from each other. At the end of each day the responses (assuming there have been some) on Twitter are curated and posted on the Mi6 blog. The question is “closed” on Twitter but you are invited to comment below to keep the conversation going. Q&A: How do you know if someone is a thought leader? How do you measure if they are? Thanks to all those who participated in the discussion. katgordon: No metric needed. Interview them.