Tue.Jan 10, 2012

Trending Sources

This is why you’re not Seth Godin.

grow - Practical Marketing Solutions

Seth Godin  is an insanely successful entrepreneur, marketing author and speaker.  Is his social media model of broadcasting without engagement scalable for you too? recently received this inquiry from a friend: I launched a new blog on Sunday. He has over 137,000 followers but that Twitter account follows 0. Well, if it works for Seth, why can’t it work for you? Let’s take a look.

Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks. These are links that originate from another site and point to a page on your domain. What are internal links? Types of internal links.

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The 14 Best WordPress Plugins for Social Media and SEO Optimized Sites for 2012

WindMill Networking

The New Year is a great time to either start a brand new blog or revamp your exiting website. One of the ways to improve your blog in 2012 is by using plugins that make it more social media optimized and SEO friendly. Let’s have a look at the top plugins that I recommend you utilize in 2012. Social Media WordPress Plugins for 2012. Disqus Comment System. SEO Facebook Comment. Tweet Old Post.

One Thing That Can Get You From Here to There in 2012 and Beyond

Tony Zambito

In the world of B2B management, there are numerous head scratching efforts going on as we peer ahead into 2012 and beyond.  Primarily, it has to do with how to get from here to there. 

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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2012 Outlook: Marketing Will Lead Businesses To Growth

B2B Marketing Insider

I have always believed that those who can’t lead, are forced to resort to the tactic of fear in order to get people to listen and follow them. mean, let’s face it: fear is a powerful force in the human mind. There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. Well, I am an optimist and plan to present an alternative view!

How the Long Tail AdWords Approach Works for Blogger Outreach


Image via CrunchBase. Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.  The same should be done with blogger outreach. There will always be blogs that are out of your league and your target audience.

Please Help @JeffreyHaylett with Running the Gauntlet!

Fearless Competitor

We interviewed Jeffrey for Mad Marketing TV’s 2012 Kickoff show (Thursday at noon ET). So please help him get the word out about his new book. Jeff Ogden, President of Find New Customers and Host of Mad Marketing TV. Running the Gauntlet Needs Your Help! Happy New Year!  It’s an exciting time and you can turn this change into profitable success for you and your business. We’re kicking off 2012 with the release of my new book,   Running the Gauntlet , which launched nationally this last week. Are you ready to run the gauntlet this year? 2012 is all about CHANGE: Change your ATTITUDE.

Genoo Adds SEO To Web Site Management and Marketing Automation

Customer Experience Matrix

I had an earful last week from Genoo president Kim Albee, who told me that I’ve misclassified her target customers as “micro businesses” (under $5 million revenue) for the past two years. She tells me nearly all of her clients are larger than that. I’ve revised my big list of demand generation vendors to reflect this. The main cause of my misunderstanding was Genoo’s starting price of $199 per month, which is below any small or mid-size business system. This is still low for small-to-mid systems but not wholly out of line.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Google's Biggest Social Search Update Yet Features Google+ Content


Google+ is changing the web, even if you don't want it to. That's right. Now, more than ever, it's critical for your business to create and build its presence on the new social network. But hey, if you don't want to take it from us, another search update from Google today might help to convince you. Today, Google is launching three new features to its search update, dubbed "Search plus Your World."

6 Ways to Make Your Landing Pages Convert

EMagine B2B Blog

As a web design and online marketing firm, eMagine knows the value of a good web site design (and if you want to see a great infographic on the anatomy of an ideal landing page, read this post). Once the fanfare from management has quieted down, you will be asked how your website is performing. [.]. Converting

9 Unique Ways to Generate Leads With QR Codes


This is a guest blog post written by Jamie Turner, founder and chief content officer of the 60 Second Marketer. In addition, Jamie is the co-author of the book Go Mobile , written with Jeanne Hopkins, VP of marketing @HubSpot. He is a regular guest on CNN and HLN on the topic of digital marketing and is a popular mobile marketing speaker at events and corporations around the globe. Good luck!

Savvy Toolkit - Demand Generation Summit

Savvy B2B Marketing

Getting the time off and travel budget approved to attend an industry conference is often difficult. It is a double edged sword because you feel pressure to be up on the latest industry trends but taking 2 or 3 days straight away from your desk can be more of a nightmare than a help! The folks at Bright Talk have put together an outstanding list of eleven presentations for their Demand Generation Summit that kicks off today. The live on-line event runs all day today and the final presentation Demand Generation 2015 by Andrew Gaffney of DemandGen Report finishes up tomorrow morning.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

10 Habits of Top-Notch Content Creators


Because content is such a core part of inbound marketing , the modern marketer has to possess (or develop) a very important ability: content creation. Whether it's in terms of blog posts, ebooks, case studies, or other marketing collateral, pumping out content not only at a high frequency but also at a high level of quality is a critical skill every marketer should hone. Do you have it? Once a day?

Content Marketing Storytelling: Secrets from the Big Screen

Content Marketing Today

The Power of Storytelling for Content Marketers from Robert Rose. In this video post, Robert Rose, co-author with Joe Pullizzi of ‘Managing Content Marketing,’ discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating ‘heroic’ content that speaks to your audience. Via www.contentmarketinginstitute.com.

What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

When it comes to your B2B online marketing, make no mistake. Headlines make a big difference. Here’s what CEOs and CMOs need to know. On every website page or blog entry you have an opportunity to include headlines. Search engines like headlines, and the more keyword rich the better. Headlines are designated in HTML code as H1, H2, H3, up through H6. Bad Online Headline Examples.

Introducing You to Find New Customers

Fearless Competitor

In this new year, we simply wish to introduce you to the B2B Lead Generation company Find New Customers. Sales lead generation is critical today. Talk to any sales executive on Earth and you will hear “ We need better leads.” ” Talk to her salespeople and they’ll say “ The leads we get from marketing are crap. Give us more of them. ” This is not an isolated problem. It’s systemic! Check out the data from MarketingSherpa. Client example : Find New Customers helped the software firm Keyedin Corp. Can we help you too? Contact me if you’d like one.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The Consumerization of the Enterprise App

It's All About Revenue

by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for a first look at what might be the “next big thing.”. Consumer devices and apps that take off typically do something novel. But novelty is rarely enough. They also need to provide an intuitive, rich and even fun user experience. Those same qualities are now making their way into enterprise apps. Professionals expect the platforms they use for work to mimic the apps they use in their personal life. Assistly.

Five Tips For Better B2B Marketing Content

B2B Ideas @ Work

There are more ways than ever to match your marketing messages to the needs of your customers with more personalized, relevant and actionable information. The more you can customize your content to relate to your best buyers, the more buyers you will attract, and the more conversions you will drive. Here are five ideas that will improve the results of your remarketing-marketing: 1. Segment your customers and develop personas for each group. A “persona” is a composite profile of a certain type of buyer. Your target audience is almost as diverse as the inventory you sell.

Great Ideas and Resources for Technology Content Marketing


As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs. Whatever your situation, you'll find great ideas and resources for B2B and technical content marketing in the Content Marketing Institute site. link].

The Average Large Company Has 178 Social Media Accounts [Shocking Data]


Yesterday, Marketing Pilgrim reported data from Altimeter Group that the average large company has 178 corporate-owned social media accounts. Wait, what ? Who is setting up all of these accounts? How are there even Twitter handles left to go around anymore? Large companies with all the social media accounts , can you please explain yourselves? And yes, the most accounts were on Twitter. Smart?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Dealing With Non Profit Proliferation in Social Media

Marketing Edge

Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ask Stacey Monk of Epic Change, the organization that. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ask Stacey Monk of Epic Change, the organization that launched Tweetsgiving and raised money to help build a school in Tanzania in 2008. Ah the good [.]

The Anatomy of Conversion-Optimized ‘Thank You’ Pages


After your newly converted leads fill out a form, you should always send them to a “thank-you” page, which delivers the content you have promised on the landing page. This is where you bring back the navigation and direct people to other parts of your site or more offers in which they might be interested. Just as for landing pages, there are a number of distinct strategies that you can use to optimize your thank-you pages. Access to Your Offer. First of all, your visitor has just taken the time to complete your form, and has decided to download your content or sign up for your offer.

Dealing With Non Profit Proliferation in Social Media

Marketing Edge

Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ask Stacey Monk of Epic Change, the organization that. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ask Stacey Monk of Epic Change, the organization that launched Tweetsgiving and raised money to help build a school in Tanzania in 2008. [.]

Copywriter or content marketing writer? Who bangs the drums for you?

Content Marketing Today

Via Marketing Clout. You wouldn’t ask a violinist to conduct an orchestra. He may be an extraordinary musician, but what does he know about conducting or about how each section comes across to the audience? Will the audience come back? Chances are, probably not. Old school copywriters are still in demand for offline campaigns. Via www.marketingclout.co.uk.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.